Designers Refuse To Make Clothes To Fit American Woman Analysis

In the article, “Designers Refuse to Make Clothes to Fit American Woman. It’s a Disgrace”, Gunn states plus-size women don’t get acknowledged as often by designers, due to their figure. Gunn states that popular designers ignore “plus-sized” women in the clothing industry. The average American woman wears between sizes 16 and 18. Gunn says the industry turned its back on plus-sized women because they would not fit the image they are trying to perceive, they would not take a risk of making plus-sized clothes in fear the line won’t sell like prior clothing lines, and that changing the issue in the industry would be hard to change because society as well as the clothing industry consider thinness to be what women today should look like.

Name-brand designers refuse to make clothes to fit plus-sized women because designers feel as though their body is not what would be accepted by society. In the text it says, “I’ve spoken to many designers and merchandisers about this. The overwhelming response is, ‘I’m not interested in her.’ Why? ‘ I don’t want her wearing my clothes.’ Why? ‘She won’t look the way I want her to look’ (Gunn,pg2). In the text he stated that designers feel like curves on a woman are a disgrace and don’t fit the criteria of what a model should look like.

In the article it says “100 million plus-size women in America, and, for the past three years, they have increased their spending on clothes faster than their straight-size counterparts. There is money to be made here ($20.4 billion, up 17 percent from 2013)”(Gunn,pg2). It states that plus-sized women have spent more money on clothes than straight-sized woman, yet designers still refuse to make a plus-sized clothing line in fear that the line won’t flourish. Designers are too fearful to take chances and get creative with