Designer Apparel Case Study

The findings in the passport databases and the marketing theory about luxury apparel for consumers show that people are buying more designer apparel. This is due to the consumer perception of luxury brands being of high value and high quality. This is evidently displayed through the recent trends in the Australian market where there has been a rapid increase in consumer spending and expenditure. This notion is reinforced by the passport databases and the marketing theory on psychographic segmentation. The findings also suggest that the adoption of e-commerce by Australian consumers has meant that companies need to keep up with the changing trends to meet consumer demands. Furthermore, results demonstration that psychographics play a very influential role in consumer behavior.

The trends in the Australian market have changed over time and this is due to the growth in the market size as well as consumers perception of luxury apparel. Consumers, now, are more knowledgeable about designer brands as compared to before and therefore they are likely to shop more. Shopping is interrelated to people’s perception. There are enthusiastic shoppers for luxury clothes and they have become more comfortable letting others know of their high socio-economic status through large consumptions of designer apparel. Therefore it is evident that consumer behavior has a large impact on the market size and this is mainly due to them being more educated. Another trend in the market is male consumption in designer apparel, which has increased due to the rise of online retailing. This has given men more confidence to shop and as a result managers should focus their strategies on building on their confidence as males take up quite a large portion of the mark...

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...at brand and since consumers buying designer brands perceive value as being very important, it will result in managers becoming successful. Furthermore, customer loyalty and value for money are also important when segmenting the market through psychographics and in order to deal with that, managers need to measure the purchasing potential of consumers so they can plan ahead and implement an effective sales promotion strategy. Therefore, the success of luxury apparel is reliant on the brand value and how the consumer perceives it.

The overall managerial implication of luxury apparel is that managers should keep up with the changing trends to suit the needs and wants of the consumers. Also, they should promote excellence in design and quality through using resources more efficiently and effectively. Therefore, it will result in a better image for the management.