Descriptive Essay On My Beer

Over the past few weeks, the material we have covered has been preparing us to be a virtual brewer and to design our own beer. I am a very picky person when it comes to the beer I drink, because I do not like the carbonation and the taste can be somewhat salty and bitter to me. If I were to create my own brew, I would want it to be something that is not highly carbonated and is more of a light fruity flavor. The style I would create would be a nitrogen beer, which would help eliminate the carbonation and produce a light mouth-feel. I want the taste of the beer to have a summer-time appeal, so I would want to make the taste fruity but not too sweet. The beer would have a thick and creamy head that would stay for the entire time while drinking

My mom tends to not like the sweeter beers and would rather just drink a Michelob Ultra. I think a lot of girls would want to try my beer rather than guys because of the sweetness and fruity flavors, but that is not to say that boys could not drink it. I would sell my beer in the United States because it is just a seasonal beer to be marketed towards people grabbing a pack and going to the lake or going camping or to a friend’s house. It is supposed to be a simple beer that they can just enjoy and I do not want to deal with the hassle of getting it overseas. I would package my beer in a yellow 12 ounce can with two hibiscus flowers on the bottom left-hand corner of the logo. Under the logo there would be a beach on a lake with a boat in it to make it appeal to summertime activities. My slogan would be “Laissez les bon temps roulez” which is a Cajun-French saying meaning let the good times roll. I would put it in a different language so that it draws attention and so that people have to look it up if they do not know what it means. The more time they spend thinking about my beer, then hopefully the more likely they are to buy it. I would measure the effectiveness of my marketing by starting a social media campaign to get people to post pictures of the beer and their favorite place to do it. They would post a picture on their social media with the can of beer and a certain hashtag that all contestants would use, and all the entered pictures would be put in a drawing and them and four friends could win a weekend trip to a lake somewhere. Many people would want to win the free trip, and by getting them to post pictures of the beer, more people would want to try it. I would then use the amount of pictures entered in the contest to judge how well my marketing was working. All of these qualities in my beer would go together well and make for a sweet and summery beer. I bought a home brewing kit