Case Analysis Of Coca Cola

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1. Description of the firm
a. Company history
Coca Cola has been started as a great icon in the US by Dr. John S. Pemberton back in the 1880’s. Pemberton created a unique flavored soda that was sold to “old fashioned pharmacies”. The Coca Cola name and trademark was designed by Dr. John Pembertons partner and also book keeper Frank Robinson.
From 1886 to 1899 Coca Cola went from a startup to a wide success. Starting with portable beverages led Coca Cola to begin bottling their beverage in many different states. Three entrepreneurs, Joseph Whitehead, Benjamin Thomas and John Lupton purchased the bottling rights, which then became Coca Cola’s worldwide bottling system.
As a soft drink that has branded such substantial popularity over one …show more content…

Mission of the company
Coca Cola’s mission statement is “To refresh the world in mind, body and spirit… to inspire moments of optimism and happiness through our brands and actions… and to create value and make a difference” (Staff, 2016).
c. The size and scope of the firm
Coca Cola currently has an average of 120,000 thousand full time employees worldwide. The Coca Cola Hub is located in Atlanta, Georgia. The employees helped produce Coca Cola’s popular American drink, bringing in over $1.5 billion in net sales in the first quarter in 2016. The Demographic profile of Coca Cola’s customers is so diversified, because of the multiple products they offer to the variety of markets. Coca Cola strategically analysis there products to target and mass market for the right customers, areas and preferences. This creates wants and needs to help brand new products and unpopular products.
d. The firms culture and philosophies
Coca Cola as an employer and distributer believes in “passion” for its workplace and its customers. The company creates equality and diversity throughout the corporation, which creates sustainability. “From day one, you’ll notice a culture where our people are truly dedicated to living our values” (Staff, …show more content…

Coca-Cola’s competitors are nowhere near outperforming them, and even though PepsiCo is a more diversified industry and has went into different segments rather than just the beverage segment, their numbers are not as close yet. According to the statistics portal, in 2015 Coca Cola had a market share of 48.6 percent outperforming PepsiCo and all other beverage industries around the world. Pepsi however had less than half of Coke’s market share standing at 20.5 percent; leaving other carbonated beverages at 30.9 percent market share. (http://www.statista.com/statistics/387318/market-share-of-leading-carbonated-beverage-companies-worldwide/) (Where I got the numbers from).
When we think about Coke, we usually compare it to Pepsi right away due to the fact that both beverages have very similar taste and ingredients, in a matter of fact if you were to close your eyes and have a sample of both those carbonated drinks; you most likely wouldn’t be able to tell which drink is what. With that being said, we can agree that Pepsi is there rivalry existing competitor right now, and that the competition is relatively

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