Deontological Advertising

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Depending on one’s perspective or level of awareness, the term consumerism might take on a variety of meanings. One thing is quite certain, however, we Americans enjoy consuming and more so, doing it conveniently. Unsurprisingly, the field of advertising in the business world is specifically dedicated to understanding exactly what products or services are of interest to us, the consumers. Commercial entities spend considerable amount of resources to advertising. The pharmaceutical industry is no different. It is with this context in mind and utilizing the Deontological framework, that I will examine the ethical fabric of direct pharmaceutical marketing to consumers. In the age of information, we are no longer limited to television and radio to obtain knowledge. As manifested by my own experiences, if someone would have told me fifteen years ago, that I was to complete my college education online, I would have laughed. I am quite content that technology has put us where we are today. The advertising industry can probably express the same sentiment. However, recently, there has been a growing concern about the ethical soundness of pharmaceutical companies directly marketing prescription medication to consumers. A number of organizations are actively lobbying congress in attempts to establish legislation prohibiting pharmaceutical companies to directly market prescription drugs to consumers (Gregory). However, it seems that this argument might be skewed and its intentions a bit misguided. Is it that they are against the methods in which pharmaceutical companies use to engage consumers? Is it the frequency? Maybe it is the staggering revenue figures companies earn that put a negative twist to people on the opposing end of this deba... ... middle of paper ... ...r Saddle River: Pearson, 2010. 320. Print. Gregory, Sean. "Are Direct-to-Consumer Drug Ads Doomed?." Time Magazine. 04 Feb 2009: n. page. Web. 12 Nov. 2011. . Issac, W. "Ethical Conduct Pays Off." Business Ethics Forum. Blogger, 15 Jul 2004. Web. 12 Nov. 2011. . Johnson, Robert, "Kant's Moral Philosophy", The Stanford Encyclopedia of Philosophy (Summer 2010 Edition), Edward N. Zalta (ed.), URL = . Kemerling, Garth. "Kant: The Moral Order." Philosophy Pages. N.p., 2006. Web. 12 Nov 2011. . Pozgar, George. Legal and ethical issues for health professionals. 2. Sudbury: Jones & Bartlett Publishers, 2010. 354. Print.

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