Demonstrating the Power of Mental Stimulation through Film
analytical Essay
1503 words
Demonstrating the Power of Mental Stimulation through Film
I. Media: A Sensory Stimulant
A mass communications major once told me that an individual is subjected to more than forty thousand advertisements during a single day. From radio to television a person’s senses are bombarded by images, sounds, and even the smells of ever conceivable form of media. Newspaper pictorials use print to deliver visual messages. Companies erect walls of advertising billboards along our highways that utilize large graphics and bright colors to draw the attention of sight. The radio attacks the sense of hearing with commercial advertising twice as loud as the station’s booming rock music. The pages of men’s magazines are doused in the smell of a single cologne ad that lurks within the pages waiting to be unhinged. At grocery stores and markets tasting tables are set up to create interactive advertising for an individual’s pallet. No matter what form of media is used to communicate ideas to the population there will always be a stimulation of one or more of the human senses.
II. The Hot Dog Stand Effect
The most effective media combines several senses of an individual to arouse an emotional reaction. I call this the “hot dog stand effect”. Consider a hot dog vender who has set up his cart on a corner of down town New York City. The vender’s ultimate goal is to sell as many ho dogs during the lunch hour as he possible can. To maximize his hot dog distribution he must entice the hungry stomachs of corporate New York who to busy for a decnet meal. This enticement can be achieved with a careful combination of sensory stimulants.
Lets begin with a hungry individual on her lunch break. The vender’s assault on the lady’s sens...
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...y leaned forward as if bringing my eyes closer would let me absorb more stimuli.
By the time the first sequence was over I had traversed the entire world of Middle Earth, climbed its mountains, fought a dark lord, and settled into a peaceful community with a creatures known as hobbits. I picked up my jaw, pushed my eyes back into the sockets, and wiggled my ears. My senses were devastated by the power of the cinematography carefully combined with a explosive musical score. I thought for sure the film would be an anticlimax from here on out. I was nothing short of wrong. The stimulation was so amazing there were times when I could help but smile in an attempt to hold myself together. For me, media is all about the force behind an excellent film. Film is truly a media that demonstrates the power of mental stimulation through our helpless primitive senses.
In this essay, the author
- Explains that an individual is subjected to more than forty thousand advertisements during a single day. newspaper pictorials use print to deliver visual messages, while companies erect walls of advertising billboards along our highways.
- Narrates how a crowd parses around her revealing an aluminum cart with an umbrella being tended to by the hot dog vender. a beam of light beats all odds by penetrating the smog enhanced clouds.
- Narrates how the hungry individual savors a hot dog with the deadliest combination of heartburn causing ingredients imaginable as the fibers of money are pulled from the lady's fingers.
- Analyzes how the lady is overwhelmed by her senses and assimilates with a lunch time culture cluster.
- Explains that cinematography and music are used to arouse an audience's senses. digital video, extraordinary sound systems, and choice seating have contributed greatly to this growing culture.
- Describes how they indulged in the film experience on the rare occasion that a decent film gets produced by hollywood.
- Opines that film is a media that demonstrates the power of mental stimulation through our helpless primitive senses.
- Describes the "hot dog stand effect" wherein a vender tries to entice the hungry stomachs of corporate new york by combining sensory stimulants.
- Explains how the "hot dog stand effect" helps demonstrate how all our senses operate in unity to coordinate with the events we interact with.
Related
- opinion
- analytical
- argumentative
- explanatory
- Many companies spend over millions of dollars advertising every year, and these advertisements influence how an individual thinks and acts in a society. It becomes a significant aspect of our lives whether it has come to our acknowledgment or not. It influences us to the extent we believe the information presented in the media are “normal”. To be precise, advertisements create and define the social norms. These concepts are strongly built into my mind since a young age, especially the gender roles between men and women.
In this essay, the author
- Opines that advertisements influence how an individual thinks and acts in a society, whether it has come to our acknowledgment or not. advertisements create and define social norms.
- Opines that they have been brainwashed into believing the set of expectations for men and women since they were young.
- Opines that advertisements are responsible for the way they learn to interact with others as well as the other way around.
- Opines that advertisements convey the ways we should act to maintain constancy within hegemonic ideas. this is considered as emphasized femininity.
- Opines that we must understand the abnormality of gender roles in our society. berger urges us to see the strange in familiar.
- Opines that it is acceptable to stick with old ideas, but it's important to realize the other aspects and factors that contribute to our thinking. advertisements may have created norms for us, it shouldn't stop us from finding the "strange" in familiar.
706 wordsRead More - Advertisement or Brainwash?analytical essayPeople have always been surrounded by advertisements from sunrise to sunset, in his article “Subliminal Advertising and Modern Day Brainwashing” Dr. Lechnar discusses the way that the human mind takes in and transfers advertisements with subliminal messaging.
In this essay, the author
- Explains that technology and advertising have been an innovative advance in how the market place operates and how it reaches a desired audience of consumers.
- Explains the use of repetition, sounds, and color effects in subliminal advertising.
- Explains how advertising affects children's brains and their self-image. advertisers are seeking creative ways of targeting young consumers via the internet, in schools, and even in bathroom stalls.
- Analyzes dr. lechnar's article 'subliminal advertising and modern day brainwashing', where he discusses how the human mind takes in and transfers advertisements with subliminating messages.
- Opines that the main goal when it comes to advertising is to inform people over their product, convince the consumer to purchase the item, and make money.
1042 wordsRead More - Obesity, the effects of a fast food dietanalytical essayAdvertisements, commercials, and other people in our daily lives. Sometimes the very environment we are in will cause us to e...
In this essay, the author
- Explains that the united states is the #1 sickest country in the world with the highest number of obese people. the fast food industry is thriving because they know what people want; quick, convenient low cost food that tastes good.
- Explains that stress from the job, money issues, little sleep, and lack of physical exercise can all be contributing causes in being overweight.
- Explains that advertisements, commercials, and other people in our daily lives can cause us to eat even if we are not hungry. the physical effects of overindulging with food on our bodies include high blood sugar and mood swings.
- Explains that people who are obese struggle with social acceptance, low self-esteem, and depression. they don't fit into the standard size chair, pay higher prices to travel by plane and are often stared at in public.
- Analyzes dr. oz's article about a morbidly obese woman who hated the feeling of being the largest person in the room.
- Describes the effects of obesity on a child's relationships. children who have obese parents are likely to have lower self-esteem than their peers and face social acceptance.
- Explains that obesity is caused by consuming more calories than a person can burn. it affects the economy in many ways.
- Explains that eating cheap fast foods and living in a society where the environment is subject to less physical activities is causing all americans to pay the hefty price.
613 wordsRead More - Invisible but Feared: The Efficacy of Subliminal Messages in Persuasionargumentative essayEver since the marketing researcher James Vicary published his study about subliminal messages in a cinema, which - as he claimed - persuaded people to buy more popcorn and cola, there has been a huge controversy about the topic (Lilienfeld, Lynn, Ruscio & Beyerstein, 2010). Vicary claimed to have exposed the audience of a cinema to rapidly flashing images of the words “EAT POPCORN” and “DRINK COLA”, which, according to him, increased the popcorn and cola sales drastically. The question which then presented itself was: Is it really possible to manipulate people with hidden messages in commercials that may influence their behavior at an unconscious level? After the study was published, many people believed that this is indeed the case. However, Vicary’s research (1957) turned out to be completely made up (Lilienfeld et al., 2010).
In this essay, the author
- Explains how strahan et al. emphasized the necessity of a goal if subliminal primes embedded in ads are to be successful persuaders.
- Admits that subliminal priming works in certain circumstances, such as when a goal is present (e.g. you are thirsty) or when the brand is not that highly accessible before.
- Analyzes how vicary's study about subliminal messages in a cinema persuaded people to buy more popcorn and cola.
- Explains that subliminal messages trigger priming, the activation of a mental construct (or schema) that eases retrieval of associated objects from memory.
- Concludes that subliminal priming is an effective technique for advertising, although it might be inefficient compared to normal ways of communication.
1107 wordsRead More - Charmin Toilet Paper Adanalytical essayAdvertisements are one of many things that Americans cannot get away from. Every American sees an average of 3,000 advertisements a day; whether it’s on the television, radio, while surfing the internet, or while driving around town. Advertisements try to get consumers to buy their products by getting their attention. Most advertisements don’t have anything to do with the product itself. Every company has a different way of getting the public’s attention, but every advertisement has the same goal - to sell the product. Every advertisement tries to appeal to the audience by using ethos, pathos, and logos, while also focusing on who their audience is and the purpose of the ad. An example of this is a Charmin commercial where there is a bear who gets excited when he gets to use the toilet paper because it is so soft.
In this essay, the author
- Explains that advertisements are one of many things that americans cannot get away from. every company has a different way of getting the public's attention, but every advertisement has the same goal - to sell the product.
- Explains that the bears are used as speakers for charmin. they are cute, lovable, and appealing to most people.
- Explains that the audience of the charmin commercials is every human being that watches television. this product, toilet paper, is something that everyone needs to use in everyday life.
- Analyzes the purpose of the advertisement to let the public know how charmin toilet paper is better than any other brand. the artist uses the bears' facial expressions to speak to the audience.
- Analyzes how the charmin commercial uses ethos to appeal to people who have different tastes.
- Analyzes how the bears set off an emotional aspect that gets the audience to watch the commercial.
- Analyzes how the commercial uses logic by stating quotes that are meant to be from the consumer.
- Opines that commercial ethos and pathos is used to get to the consumers. charmin is the greatest toilet paper and everybody should use it.
865 wordsRead More - The Industry Ruling the Countryopinion essayThe United States has come to a point where a person cannot go for very long without being greeted with some sort of advertisement. Advertisements are everywhere, no matter how secluded of a life someone may live. They appear on most web pages of the Internet, show up on cellphones during applications, and are plastered along roadways. It has become second nature for most people to tune out the advertisements that are thrown in their faces at practically every turn. Our country is especially ridden with advertisements compared to others, as it has become a multi-billion industry for the country. Fueled by a materialistic frame of mind, the population’s desire for the latest product keeps the advertising field thriving.
In this essay, the author
- Explains that advertisements are everywhere, no matter how secluded of a life one may live. they appear on most web pages of the internet, on cellphones during applications, and are plastered along roadways.
- Opines that advertising is a form of art that reaches millions of people at once and can affect their view on not just the product, but the entire idea of advertising itself.
- Explains the extravagant amounts of money that companies are willing to pay to advertise their products. brand devotion is key for the major companies to stay on top, and brand recognition is extremely common.
- Recalls how their cousin knew the reese's logo when he was just two years old, and his aunt was appalled when she asked her for ice cream by the brand name instead of chocolate or peanut butter.
- Describes their experience with the impact of advertising in new york city. the bus dropped them off at times square and they could not believe their eyes.
- Opines that being in new york made them realize how much we are pushed to spend money that we do not have.
- Explains that product placement is another shameless plug that companies use. people have gone from having nameless computers to macs and dells.
- Analyzes how fast companies are able to get their products involved with different media too. it's hard to believe that every character of every show can keep up with the latest technology.
- Analyzes how prominent labeling has been a part of the music industry for years. it has become apparent on reality shows since the popularity of "american idol."
- Opines that it was smart of ralph lauren to collaborate with a rising star like avicii and they have gotten easy advertisement through his new internet status.
- Opines that one should not buy a product solely on the principle of what logo is plastered across it, but that they can sometimes be hypocritical about their beliefs.
- Opines that coca-cola's polar bears are one of the most affective advertising styles, as they are heavily pushed and cute.
- Explains that geico's gecko has been a steadfast symbol for them and the commercials that contain him are some of their best ones.
- Opines that advertising has earned its place in society. it has continued to evolve at a rapid pace as technology evolves and the creative side of it seems to just explode at times.
- Opines that cbs' "the crazy ones" makes advertising seem like an amazing field to be in with their showing snippets of what the creative side could look like and the stunts that the show’s characters have pulled.
1356 wordsRead More - Adbusters Media Foundation: An Active Space for Participationexplanatory essayWe live in the age of consumerism; we are constantly surrounded by advertisements in our everyday environments. Through television, print, billboards, radio, the Internet and countless other mediums, it seems as though we cannot escape ads. We have become so accustomed to advertisements that most of the time we are unaware of the impact they can have on us. To help us become more aware of the effects of advertisements and consumerism, activist groups like Adbusters has helped bring more attention and awareness to how information and meaning gets generated and transmitted in our society today.
In this essay, the author
- Explains that we are constantly surrounded by advertisements in our everyday environments. adbusters has helped us become more aware of the effects of advertisements and consumerism.
- Describes adbusters as a non-profit organization that aims to change mainstream thinking by replacing mainstream messages with alternative narratives through various communicative practices.
- Describes how kalle lasn founded the adbusters media foundation in 1989 in vancouver, british columbia, to counteract advertising, consumerism, and the way meaning gets transmitted to the public.
- Explains that adbusters' largest communicative practice is their magazine, which is not-for-profit and is supported by their readers and donations.
- Explains that adbusters' culture jamming is a form of resistance to consumerism and capitalism.
- Explains adbusters' successful campaigns, including the occupy wall street movement, which spread across the world through technology and social media.
- Explains that adbusters' "buy nothing day" campaign advocates people to stop overconsumption and encourage americans to stay out of shops on black friday and christmas.
- Explains the significance of adbusters in our contemporary era by providing an alternative way in looking at what is accepted as mainstream in society.
- Explains that adbusters faces many challenges and limitations as a media activist group.
- Explains adbusters' communicative practices like the magazine, culture jamming and campaigns are providing opportunities for people to move from spectators to actors that allows them to see the society in a different perspective.
- Opines that adbusters is making a significant change in driving people from spectators to actors by providing them with an alternative medium for information and opportunities for active participation.
- Explains harold's pranking rhetoric as media activism. critical studies in media communication, 21, 189-211.
- Analyzes how occupy wall street uses social media to spread nationwide.
- Cites rumbo, j. d., "consumer resistance in a world of advertising clutter: the case of adsbusters."
- Explains sandlin, j. a., popular culture, cultural resistance, and anticonsumption activism: an exploration of culture jamming as critical education.
- Explains that cultural resistance, culture jamming, and anti-consumption activism are critical public pedagogies.
- Cites sommer, j. (2012, december 22). the war against too much of everything.
- Explains that adbusters founders cheer their occupy idea. retrieved from http://www.cbc.ca/news/canada.
2483 wordsRead More - Religion in American Filmanalytical essayIt is a common mis-conception that films are merely entertainment, and serve no other purpose than to provide for the viewer a two-hour escape from reality. This is a serious under-estimation of the power, purpose, and potential of film, because film, upon reflection, revea...
In this essay, the author
- Opines that the question of "why now" is more philosophical, and value oriented, than anything else.
- Argues that film is a legitimate medium of sociological analysis, and that the creators of media research and explore ways to exploit anxieties to ensure profits and revenues.
- Analyzes how christian and religious themes abound in the films. aragorn's strength, perseverance, and trust in man and middle-earth keep the fellowship alive.
- Analyzes how the plot of the lord of the rings centers around the fight for middle earth. frodo, a simple hobbit from the shire, is entrusted with the ring and the terrible responsibility of destroying it.
- Analyzes how the timeless battle between good and evil lends lotr its captivating power. the fellowship and forces of middle earth prevail with the supernatural favors of the elves and other non-human races.
- Analyzes how the films dogma and bruce almighty explore the meaning of god and christianity through humor.
- Analyzes how bruce almighty raised religious eyebrows and skepticism. jim carrey plays bruce nolan, a fledging news-reporter who is more focused on himself and his career than his relationship with grace connelly.
- Opines that it is helpful to look specifically at the way christ and christianity are being presented, through various methods, in contemporary film.
- Argues that film is an accessible medium in which competing issues of public and private life in a pluralistic society are formulated and represented.
- Argues that mel gibson's the passion is one of the most impactful evangelical films in history, but evangelism was not his original purpose.
- Argues that the powerful experience of film is providing a forum in which americans are searching out not just theology, but philosophy as well.
- Cites miles, maragaret r, stone, bryan p, valenti, f. miguel, detweiler, craig, and barry taylor.
3859 wordsRead More - Effects of Advertisingexplanatory essayEvery day, the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (WOW). While doing this, a part of what he experiences are advertisements that come on at an average of every ten minutes. These advertisements are usually used to persuade the costumer to buy something. They also might be used for the listener to do something that the advertisement is asking. Sometimes these advertisements can be hidden messages between or in television programs. This paper is a serious investigation in educating the reader about the effects of advertisement. This investigation will include looking at how advertising began, the actual purpose of advertisement, the types of advertisement and how to deal with them and finally, the future of advertisement. The world of advertisement comes in many ways, and through many means.
In this essay, the author
- Explains that the average person watches three hours of television, reads between five to ten magazines or newspapers, and listens to the radio for five hours (wow). advertisements are usually used to persuade the costumer to buy something.
- Explains the history of advertisement, from 3000 b.c. to the roman era.
- Explains that newspapers became the first medium to be conquered by advertisements. benjamin franklin founded the pennsylvania gazette, which had pictures accompanying the ads to help people understand better their product.
- Explains that radio programming began using advertisements, which were slow and repetitive sonnets that companies used to get people to know their products.
- Explains that advertisements on television captivated everyone's imagination. they were never longer than forty seconds, because live time was expensive and not many could afford it.
- Explains that internet advertisements began in the 1980s and are the main source of income for free web pages such as twitter, facebook, the new york times, and hotmail.
- Explains that the purpose of advertising is to get the customer to believe that whatever he is being offered is a good thing to buy and/or do.
- Explains that the appealing aspect of the product to the costumer is very important. companies create characters with which people can relate, such as duracell batteries, marlboro cigarettes, and tony the tiger.
- Explains that the second part of explaining the purpose of advertising is selling the product. this step can be done again by using the character that companies created to promote their products.
- Explains that an advertisement has to persuade people to buy the product that is being offered.
- Explains that advertisement is very different depending on the medium used. the main types of advertisements are slogans and catchy phrases, magazines, television advertisements, and internet advertisements.
- Explains that catchy phrases and slogans are designed to appeal to the costumer and stay in their heads for a long time.
- Explains that magazine advertisements have to be well-known to have a greater impact. they are usually one full page and come between stories or articles, and sometimes even ties with the articles.
- Explains television advertisements are a lot more complex than magazine advertisements, since they start with song and scenery that go with the plot of the advertisement, continue with an action that introduces whether the problem has to solve, or just the product itself.
- Explains that a well-constructed television advertisement usually doesn't last longer than one minute, because the time on the air is expensive. the cost includes the actors, the set, and the equipment.
- Explains that internet advertisement is less complex than television advertisement, but is more complicated than the magazine. game and interactive advertisements require the viewers to do something such as writing his name or completing a task.
- Explains why advertising is a good and prosperous business and how it is being shaped as we go towards the not-very-far-from-us future.
- Explains that magazine advertisements cost from twenty to eighty dollars, depending on the advertisement. magazines are a useful medium to spread information, because they are all over the place and millions of people buy them every day.
- Explains that internet advertisements cost between thirty and fifty dollars depending on the complexity of the ad and how much space it takes.
- Explains that television advertisements are expensive because they will be on channels which millions of people watch every single day, and they are called commercials, which are like small videos about the product.
- Explains that advertisement can be a source of money for companies that want to advertise and sell their products, but also for those who are starring on it.
- Opines that the world of advertisement is a nice, interesting and multifaceted world that people can lose on, or get instantly rich.
- Explains the purpose of advertising and its purpose.
2552 wordsRead More - Power of Media in Modern Worldexplanatory essaySimilarly, numerous advertisements on mass media has also created adverse impacts on society. Critics substantiate this fact by giving argument that advertising of expensive products cause sense of depravity in the poor people. In addition, daily thousands of advertisements are destined to an individual through different mind process of a person.
In this essay, the author
- Explains that media is the most powerful sector of an economy. it maintains a balanced society characterized by well-informed people, effective democracy, and social justice.
- Explains that the media performs three functions to inform, influence and entertain, but its effects are multidimensional in modern times. it has a tendency to shape political, economic and social values of an individual.
- Explains that media is the cementing force of democracy because it has supplemented ity of people by giving them awareness about political system and its functioning.
- Explains that media has a power to connect government with nation. it helps the public to aware the government of its opinion and feelings about any policy.
- Opines that media is a transparent mirror of politics and society. it can influence the attitude and prescription of nation about premier and minister of government.
- Opines that societal power of media is at open in today’s age. television radio and print media are sources of reflection of a particular society.
- Opines that media can and should act as social mirror, reflecting true social norms and values. it should not shape the threatening issue debated by the media experts of all over the world.
- Argues that media has tendency to socialize the newcomer of a society. the social aspect of the personality affects us directly or indirectly whether we intend to be influenced or not.
- Explains that the economic power of media can render valuable services to a country. every economy is based on its financial position which is made by the media to the great extent.
- Explains that for producers, media is the major source of promoting his products services. every organization's success depends on its profitability.
- Explains that media has intensified the competition among producers and that results in lower prize of product with superior quality for the customer.
- Explains that media can create economic benefits for country as a whole, promote business practices, and generate revenue. every country owns newspapers and television channels.
- Explains that media's powers are expanded by certain factors in the modern world. globalization has enhanced the need and importance of media.
- Explains that technological advancement has further supplemented force to power of media. computer and internet have revolutionized the world being a part of mass media, altering the political, social and economic systems.
- Explains that cultural assimilation is another source of increasing power of media. every culture is now endorsing other cultures.
- Explains that the increasing power of media has also engendered the question of ethics.
- Explains that advertisements on mass media have also created adverse impacts on society. critics substantiate this fact by saying that advertising of expensive products causes sense of depravity in the poor people.
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