The club and lounge industries have developed larger in our time, because people have highly sought for something that can entertain them. The industries have shifted toward to more entertainment concepts. Economic is growing and the percentage of rich people is getting bigger. They are willing to spend money as much as it costs to have fun with their friends or only showing off their wealth. My industry is to aim for that, because we can make so much money in a short amount of time. Furthermore, many people spend money and time in the club or hookah lounge, because they need a place to relax after a long week or young people spend money there every day and show off their wealth.
In the short-term goal, the business needs to have a large amount of clients as soon as possible. In addition, we also need to catch up with other clubs or lounges, which have run these businesses for a while. It will be a tough mission, because other clubs and lounges have a big amount of loyal clients already. In the long-term goal, the business has to keep upgrading modern systems such as tables, DJ tables, light systems, and also create a comfort zone for customers. Additionally, the company also needs to make more events to keep the clients interested in our place.
Delta ‘X’ Lounge is a lounge, which includes hookah lounge, night club and dance floor. It will locate at District 1 (central district), Ho Chi Minh City, Vietnam. The place is 5000 foot square with 2 floors and a parking lot. On the first floor, it will be a hookah lounge and a cocktail bar. It can hold around 150 to 200 people. It will be furnished with light ground tables with 4 to 6 ground chair surround. Those chairs will make from high quality silks and woods. Each light table has a ...
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...ion to select a king and queen of the club weekly by uploading pictures while they are in the club. After becoming king and queen, they can make a VIP reservation and receive countless of the price for being our king and queen. After posting their picture on our social networks, people will select which one of them will be stand out from the rest. The selection takes only one week to pick king and queen for the coming week. Final, we will hold DJ contests to attach people's attention and also create an opportunity for DJ to spread his or her name. The best DJ will receive money and fame for them. People will vote for the best DJs through many battle rounds within a month. Each battle will take place in different times, so they can work in different place while waiting for a battle. This is also a great opportunity for unknown DJs to become famous with their talents.
The need among Americans to be diverted in ever more imaginative ways -- through high-thrill parks, virtual reality arcades, and theme restaurants, plays right into the hands of Dave Corriveau and Buster Corley, co-founders and CEO’s of Dave and Busters. The duo’s 50,000 square foot complexes include pool hall, an eye popping, cutting edge midway arcade, a formal restaurant, a casual diner, a sports bar and a nightclub rolled into one sprawling complex. In business since 1990, this is a high energy, highly efficient operation that’s comparable to a Vegas extravaganza. As a matter of fact there are even “for fun” cashless blackjack tables, with fake $10,000 chips. Pricey, but not outrageous, and you get value for your money.
The three groups: the professional players, the blue-collar players, and the teenagers, have forever transformed the atmosphere of the pool hall. While many stereotypes exist concerning what a pool hall is, many are not true. It is not full of "motorcycle people," nor is it a drunken scene as depicted in movies. It is a place of social construct, such as everything in society.
The nightclub, is an aged small wood structure in Rhode Island. The club is reported to have a capacity of 182 people. On February 20th 2003, more then 400 fans packed into the small club to see a band. Although there are discrepancies between reports of how many people were in attendance, it is obvious that the number is well over twice the club's capacity.
It all started in 1924, at Macon, Georgia and back then it was not called Delta. It went by the name of Huff-Daland Dusters. Its main purpose was for aerial crop dusting to fight against insect infestation on cotton fields. The idea of deploying chemical from above to treat the infestation problem was introduced by a government entomologist Dr. Coad. After a brief research period, a contract was awarded to Huff-Daland Manufacturing to design an aerial delivery method. Huff-Daland designed and produced duster biplanes based on the Petrel 5, which was used by the navy. In 1923, Mr. Woolman, an agricultural engineer came to Huff-Daland from The Department of Agriculture. Three years later the company moved to Monroe, Louisiana. Since the crop dusting business was periodic, Mr. Woolman looked for other ways to maintain their business practices. As a result, they decided to add Peru into the mix since the seasons were opposite. During his mission in Peru, he saw another opportunity to expand the company’s business, by providing passenger air travels service. After while things started to go down hill for the company due to the political change in Peru. As a result, Mr. Woolman sold most of the crop dusting equipment and some of the Air travel assets to Peruvian company (“Huff-Daland Duster,” n.d.).
The rave scene. It’s becoming a popular way to ‘kick-back’ for high school and college kids. “Everyone” is doing it at parties. Unfortunately, this party isn’t all fun and games.
The Great Transformation From A Casino City To a Resort Destination Atlantic City is the place to gamble on the East Coast. Although this may initially seem to be a positive characteristic, it is evident that this destination has the capability to be so much more than it already is. This point of interest has the world’s first boardwalk, which opened in 1881, has 4 miles of hotels, amusements, and casinos. Atlantic City was originally a resort town, until 1978, when it changed into a gaming city. This popular day-trip destination had over 34 million visitors in 1998 alone. Despite this amazing statistic, along with the revenue that gambling brings in, many steps are being taken in order to further promote the expansion of this great city. The renovations and improvements being made to the Atlantic City Convention Center are already increasing the amount of money coming in. There is a great deal of other things to focus on in the Atlantic City region. In endorsing local attractions in this scenic area, and in shifting the target market of this spot, this city would change back into a resort destination. When most people think of Atlantic City, the first thing that comes to mind is the casino attractions that are available. With the city’s constant shuffle and excitement, gamblers from all over go there dreaming of a big win. Many people consider Atlantic City to be the “Las Vegas of the East Coast”. There are over 12 casinos, with one building as magnificent as the next. At any given second of the day, these hopefuls may have their lives changed in an instant with just one win. These casino hotels gain most of their income from gamblers. Casinos employ almost 49,000 people every year. This number should actually jump when the Marina District opens. Although Atlantic City prospers as a gambler’s paradise, many would love to show others just how much more Atlantic City really has to offer its tourists. The Atlantic City Convention Center, built in 1929, was renovated with $72 million in 1997. With the world’s largest pipe organ, everyone from the Beatles to Pavarotti has played there. It was designated a historic landmark in 1987. Conventions, trade shows, meetings, and public events of the greater Atlantic City area all take place here. When the renovation is finally completed, it will seat up to 12,000 people for special events.
Royal Melendy writes about a rising social culture taking place at the turn of the twentieth century. He depicts this culture as the ambiance emitted in early Chicago saloons. “Saloons served many roles for the working-class during this period of American history, and were labeled as the poor man’s social clubs” (summary of saloon culture, pg. 76).
is extremely competitive, labor intense and risky. It is saturated with multiple different types of restaurants many competing in the exact segments. Companies operating in this type of environment seek differentiation strategies in order to set themselves apart from rivals, using various tactics such as pricing, food quality, menu theme, signature menu selections, dinning ambience and atmosphere, service, convenience, loyalty programs, specials, heart-healthy, and location (Thompson, Peteraf, Gamble & Strickland, 2014, p.C-138). Many restaurants can’t keep abreast and don’t survive, making them go out of
The hospitality industry in the United States is large, complex and intensely competitive. Within this industry is a segment comprised of hotels and motels, which will be the relevant sector for this marketing plan. To note, the hotel and motel industry in the United States had an estimated value of $137.5 billion as of the end of 2012 (MarketLine, 2012). The industry is forecasted to experience a compound annual growth rate (CAGR) of 5.5% from 2011 to 2016, to attain a value of $179.5 billion (MarketLine, 2012). In this industry, the most lucrative segment is leisure which has a market share of 71.1% (MarketLine, 2012). Sunshine Inn (fictional) is a small independent hotel that operates within the leisure segment of the hotel and motel industry in the United States. It is an adventure-themed hotel situated along the California-Nevada border in order to capture the tourist market for Lake Tahoe. Sunshine Inn has 30 bedrooms and 15 suites and offers specialty home-cooked type meals to guests for breakfast, lunch and dinner. It must be emphasized that the hotel and motel industry is one of the most fiercely competitive in the United States, and in fact, in the world (Johanson & Cho, 2009; Kosarkoska, 2010). Therefore, in order to compete with large hotel chains with five-star hotel rankings, Sunshine Inn will have to depend on strategic approaches, such as effectively targeting and positioning itself in the appropriate market, as well as developing a marketing plan that will promote the unique value propositions that only small, personalized hotels can provide: excellent customer service, customized adventure packages as well as a total customer experience that revolves around enjoyment, fun and discovery. As this marketing plan wi...
The hotel industry performs within a saturated market, driven by customer loyalty and competitive pricing to stand-out. This competitive nature makes it extremely important to capitalise on strengths while improving on
While sitting in Atlanta’s Hartsfield International Airport, one cannot help but to notice and feel an overwhelming dominant presence of one particular airline. Delta as we know it today, traces its roots way back to 1924. Huff Daland Dusters was founded as the world’s first aerial crop dusting organization. In 1928 the company became Delta Air Service, and the following year Delta carried its first passengers over a route stretching from Dallas, Texas to Jackson, Mississippi with stops in Shreveport and Monroe, Louisiana. In 1941, the company moved its headquarters from Monroe to Atlanta, Georgia.
Who is the hotel’s target market and what services do they use to attract and satisfy this market?
An evaluation of the restaurant’s strengths, weaknesses, opportunities and threats served as the foundation for this marketing plan. The plan focuses on the restaurants marketing strategy, suggesting ways in which it can build on new customer relationships, and development of new food products and targeted to specific customer groups.
As the marketing consultant for a hospitality management company, it is often my responsibility to define target markets for various restaurants and hotels. In fact, I have been tasked with creating a fictional hospitality operation, to utilize as an illustration to define a marketing strategy and target market. In addition, I must identify and analyze the product life cycle of an organization that has been in business for a minimum of twenty-five years.
The restaurant industry has become quite competitive in recent times. In an effort to cut costs restaurants are taking serious measures to improve their performance in relation to their competitors. Two of the most important steps that restaurants have undertaken in recent years are: