Delta Airlines Bankruptcy Paper

Have you ever wondered how an airline company gets back to the competition in the airline industry from its bankruptcy? Richard H. Anderson, the author of this article and also the CEO of Delta airlines, proved that innovative thinking can be used to revive from an airline company’s bankruptcy by letting Delta airlines come back to the industry. It is hard to imagine what kind of innovative thinking can be used for such big issue like bankruptcy because airline companies are very difficult to control and there are many regulations by the government. The geographic scope of this article is mainly the United States, but is growing internationally by Delta Airlines forming partnerships to take equity stakes in leading airline companies around the world, for example Mexican and British careers. This international connection between all the major travel markets around the world will create an environment where customers are able to travel the world comfortably using Delta’s global network.

Key Findings and Contributions

Based on the uniqueness of its culture, Anderson (2014) was able to come up with ideas of how he can improve the company not only for themselves, but also for “their people,”, the customers and employees. After their bankruptcy in 2005, it took them two years to revive from it and in April 2007, the first thing Gerald Grinstein (former chairman of Delta’s board of directors) did was to recruit the current president, the executive vice president of network planning and revenue management, and Anderson, the current CEO of this company. Starting with the recruitment, which became the key to all Delta’s current success, the company made guidelines for employees to follow for better customer service, formed airline merging with Northwest Airlines, and extended employee stock ownership plan for employees to