Appropriate marketing strategy are needed to reach potential customer. Different type of customer need different type of marketing strategy. There are different type of marketing strategy that can be implement to final consumer & households or corporate buyers.
Appropriate marketing strategy is needed to reach final consumers or households. Basically, this type of customer buy product and services in the category of nice-to-have, and often to improve their quality of life. Individual consumer buys product and services for his or her own use, they are free to make purchasing decisions based on instinct, whim, or gut feeling. There are also other method to reach potential final consumers and households ;
1. Demonstrate Value
Actions speak louder than words. If you want clients to be aware of the value of your products or services, you will need to give them a test drive. Open the door with newsletters, workshops, a free session or articles found on your web site. Over time demonstrating the value you provide will convince prospective clients of your ability to solve their problems and help position you as a trusted advisor.
2. Build Your Network
The objective is to know who is interested in your products and services. Networking is a good idea because people like to buy products from people they know and trust. If they’ve met you or been referred to you they are more likely to trust you. Depending on the business you are in, you can build your network of prospects through conventional networking or through your web site and email. Either way the more qualified prospects you have in your network the better.
3. Stay in Touch
Memories are short. Once we hit middle age most of us can't remember the host of services various firms provide. In most cases its safe to assume your target market has forgotten about the range of solutions you offer, if they remember you at all. Stay in touch with your target market on a monthly or, at a minimum quarterly basis. When you contact people be clear about the action you want prospective, existing and past clients to take.
In the other hand, the appropriate marketing strategy to reach corporate buyers are different. This is because corporate buyers involving large contracts, larger compared with small businesses and individuals, and often longer-term. There are other methods can be use to reach corporate buyers;
1. Understand the culture of the corporate organization.
Marketing In this day and age is vital for a company to perform at its possible best. Marketing’s main focus is to give great satisfaction to a customer. There are many aspect of marketing, these aspects give marketer’s the tools to help strive for the best possible success they can achieve. They hope that they can create exposure for their brand, product or service.
Create a community. Let your customers see how their peers are benefiting from your services. They will be inspired to communicate and share success stories.
Speaking about the business model of Dell, it has ability to remain on the higher end of the scale for a particular time period. Dell has business model, which primarily focuses on direct selling line of attack. It in a straight line supplies the PCs to the regulars. It does not believe in intermediary, retailers for the business practices. Undeniably, this gives them an edge to serve customer well. Nevertheless, it understood the importance of retailers and start offering products on the premises of retailers, such as Wal-Mart, Sam’s Club and so on. Next, Dell administration is certain of the exclusive business of PCs. As time goes on, however, observing the
Dell Computers Strategy Global companies play an important role in the business environment, because they connect their businesses together around the world. A good example of a global company is Dell Inc., an American computer-hardware company, headquartered in Austin Texas, which develops, manufactures, sells and supports a wide range of personal computers, servers, data storage devices, network switches, personal digital assistants (PDAs), software, computer peripherals, and more. They design, build and customize products and services to satisfy a range of customer requirements: from the server, storage and Premier Services needs of the largest global corporations, to those of consumers at home. According to the Fortune 500 2006 list, Dell ranks as the 25th-largest company in the United States by revenue.
Having an idea about the type of client you want to cater to helps a lot. Then build up the conditions that you feel could attract those customers. Starting an advertising campaign and
...llowers understand the transformation that they can achieve in their lives if they join your business opportunity. Then show them how this huge transformation is completely achievable.
Marketing strategies are done in consideration of consumer’s occupations, income, educational level and preference. A good marketing strategy that offers a quality product, good pricing, aftersales services and a good approach to consumers, influences consumers to buy more from one producer over its competitors. Also a good customer service provides the consumers a good experience hence influence them to purchase the product continuously (Maxham, 2001). Increases in consumers’ purchase of a particular product from a given company increase the company’s profit margin and sales thus increase competition to other organizations (Hawkins & Mothersbaugh 2009). Through good sales, other organizations will be interested in forming partners with the successful ones due to promising profit margin. A good marketing strategy makes a profit that improves business in a country. This leads to increases in government revenues through tax paying leading to economic development. The increase in consumers’ purchases, high-profit margin and more partnership by different organization leads to improved growth in the business.
Dell Computer have recently announced changes to their business strategy and supporting supply chain. They will no longer focus on a made to order direct sales model for their personal computers. Nor will they continue to refine their renowned supply chain model that supported their sales model. Instead, they will be looking to produce personal computers with fixed configurations at lower prices. This essay looks at why Dell have changed their strategy, and then considers the customer value proposition of the new strategy, as well as lessons that other organisations can learn from the Dell experience.
Conclusion Companies are better able to market their products to consumers if they have a good Understanding of the consumers and the basic purchase decision process. By understanding the consumer and the type of purchasing behavior associated with different products, marketers are more likely to create a marketing campaign that positively impacts the consumer’s purchasing decision.
...er potential customers about it. My company has a small target market and losing a customer is losing big money. By putting the customer first we can achieve greater profit.
Marketing is a process of determining a consumer’s needs, devising a product or service to satisfy those needs, and trying to focus customers on the goods and services you are offering. Marketing is extremely important, and a fundamental building block for business growth. A marketing team is given the task of creating customer awareness through a variety of different marketing techniques. If a business does not pay close attention to their consumer demographic and needs, they will eventually fail over time. Two important aspects of marketing include acquiring new customers, and the preservation and growth of relationships with current customers. Marketing has always been viewed as a creative outlet, which encompassed advertising, distribution, and the selling of goods and services. Marketing staff will also try to anticipate what customers will want in the future, often being accomplished with market research. In summation, a good marketing plan should be able to create a favorable proposition or series of benefits that a customer can value through goods or services. The marketing mix is normally described as the strategic positioning of a product or service in the marketplace, using the specification of the four Ps. During the early 1960’s, Professor E. Jerome McCarthy of Harvard Business School stated that a marketing mix contains four elements. The four key points are product, pricing, promotion, and placement. It is recognized that all these aspects must be present to ensure a successful business model within a given industry. We will now take a thorough look at the four marketing mix points.
When a business aims to be as successful as possible in selling its products and services, it must examine in detail whether or not the products will be attractive and necessary; if the price is optimal; if the product is being distributed in the best locations; and finally, how interest and awareness can be created for the products. In order for a business to target all of these elements at the right people at the right time, it must employ the right type of marketing mix: Product, Price, Place and Promotion.
Competitive strategy is the approach that an organisation takes in order to gain advantage over its competitors. According to Porter, there are two major sources of competitive advantages: costs and differentiation. Cost-based competitive advantage involves reducing production costs so that an organisation can earn higher profit margin or offer products at lower price compared to competitors. Differentiation-based competitive advantage involves offering unique properties that are not offered by competitors’ products. Differentiation allows an organisation to charge a premium for their products because they offer additional benefits to buyers.
In the world of business-to-business marketing, the exposure of an organization depends on many actions taken by it. Some companies go towards personal marketing and sales, while others might prefer mass media advertisements. But nonetheless, all organizations need to set their foot in the market by creating ”hype” about their company and brand name. It is true that personal selling is one of the very important mediums of making a sale in the business-to-business marketing world, but where do companies get the contacts from to conduct personal selling? Contacts can be acquired by conducting a meeting with a company’s manager and carrying out a sales pitch, or even by the customer reaching out for the company because of the firm’s good reputation in the market, etc.
Nevertheless, one of the most important constants among all of us, regardless of our differences, is that, above all, we are buyers. We use or consume on a regular basis food, clothing, shelter, transportation, education, equipment, vacations, necessities, luxuries, services, and even ideas. As consumers, we play an essential role in the health of the economy; local, national and international. The purchase decision we make affect the requirement for basic raw materials, for transportation, for production, for banking; they affect the employment of employees and the growth of resources, the successfulness of some industries and the failure of others. In order to be successful in any business and specifically in today’s dynamic and rapidly evolving marketplace, marketers need to know everything they can about consumers; what they are want, what they are think, how they are work, how they are spend their leisure time. They have to find out the personal and group influences that affect consumer decisions and how these decisions are made. In these days of ever-widening media choices, they need to not only identify their target audiences, but they have to know where and how to reach