Debenhams Swot Analysis

Debenhams…

Debenhams is a British public limited retail company that is motivated by profit so this business aims to maximise their profits. Debenhams was a small, private limited company back in 1813. Now, Debenhams is one of the most recognised retail stores in the UK and around the world, it is a public limited company. Debenhams is famous for being the retailer of well-known brands such as Jeff Banks, Ted Baker and Lipsy. Debenhams has continued to grow and they offer famous brands at reasonable prices and they are committed to keeping up with the latest fashions. Debenhams’ ownership is a public limited company.

Customers, employees and suppliers are a few examples main key stakeholders for Debenhams.

A customer is an individual who

Growth means when the business is expanding and more income and investments are being funded.

Competition is one of the main key factors that can either influence or ruin a business’ reputation. All businesses want to have earned a lot of money, to their full potential and sell as much as they can. There is a lot of competition in the retail industry and there are so many different stores like – House of Frasers, Gap, River Island and Next.

There are different types of goods and they are normal goods, complementary goods and substitute goods. Normal goods means when there has been an increase in income (when employers/people receive their wages/benefits) and they are more likely to buy more finished goods from different stores, the demand for the goods will increase.

Complementary goods are goods that complement each other, for example: a suit from Debenhams and cuff links or an evening dress with a matching handbag.

Substitute goods are goods that have other alternatives. A classic example of substitute goods is Coca Cola and Pepsi. If the price of Pepsi goes up, customers are more likely to buy Coca

Customers have to make a decision – they can either continue buying finished goods from Debenhams, or they can go to a different store and buy other substitute goods/goods that meets their needs and wants. The customers want good customer service and quality goods to be sold at a reasonable, affordable price. If a customer doesn’t receive any of those, they will go to a different store and all their money will go to a different store instead of Debenhams. For example – if a customer asked a sales assistant at Debenhams at the Menswear department but the sales assistant didn’t satisfy the customer or help them properly. The customer will be unhappy because the service provided by Debenhams doesn’t satisfy them and they will go to another store, like Top Man. Debenhams will lose their loyal customers and the profits that they receive will go