By and teaching staff members on concepts such as Guanxi and Mianzi, relations can be built more effectively which may result in greater reputation amongst the Chinese as well as returning customers. It is also suggested in this report that Chinese customs, traditions and superstition is taken into consideration. Due to the importance of Chinese superstition, it can be crucial for hotels and businesses to adjust to some of the beliefs. By recognising elements that are significant in the Chinese culture, a greater relationship can be sustained and help further promote tourists to visit the US.
The fact that China joined the Information Technology Agreement, which phases out all tariffs on information technology products by 2005, gives credence to this as one factor supporting membership (Prime, 2002). China’s exports have increased substantially throughout the reform period, helping China earn foreign exchange for needed... ... middle of paper ... ... issues. Finally, China wanted to make sure that Taiwan did not join first so that China would have a say in that economy’s status in the organization (Prime 2002). Overall, China's participation in the WTO would promote the reform process, stimulate the expansion of foreign investment in Chinese economy, make a positive impact on the development of the service sector, so China would become a rule setter in the global trading community. Speaking at the WTO Ministerial Conference in Qatar, head of Chinese delegation Shi Guangsheng said that participation in the multilateral trading system is currently the only possibility to derive maximum benefit from the developing world in the process of economic globalization.
Target allowing a third part to use sales data and consumer information, gives them the opportunity to create a strong marketing strategy and increase revenue at a minimum cost. While Global consumer marketing and consulting firm could create a long term relationship with Target Corporation if this partnership yielded positive results. Furthermore, showing other high level organizations to see the impact they have on Target Corporation and see a need for that same plan for themselves creating revenue growth thought positive credibility and results. However, the use of consumer personal information from consumer view, could lead to identity theft, breach of privacy and other security concerns. Possible causing consumers to shift their loyalty and business elsewhere.
On the contrary, the ad of UNIQLO uses both English and Chinese, which seems to be more approachable and comfortable to the public. English has a vital role in the PR industry. The public relations industry in Hong Kong is acting as an intermediate and their business has expanded all over the world. English serves as the lingua franca to connect Hong Kong and the world and good communication skills in both Chinese and English is now fundamental if you want to join the industry. Moreover, English is a tool to create the brand’s image, whether being prestige or economical, whether it targets to the general public or a certain group of people.
This needs a greater synchronization of its operational capabilities and market plans that will assure these expansions are viable and implementable. It is beyond reasonable doubts that new market entries knowledge is important for MVC’s market expansion to China. These skills include; creating insights for targeted customers, assessment of relevant appealing offerings and rendering delivery requirements of its products. Maintaining a clear understanding of this strategy across the board members of MVC is a huge task, but it is fruitful in gaining a competitive advantage over other businesses. Market development always entails some of the processes of selling some of the products in the new market.
Chinese Businesses Should Adopt Total Quality Management (TQM) If they are to succeed internationally Nowadays a large number of Chinese companies are willing to develop their business scope in international markets. Their main competitive superiority exclusively depends on the low price strategy based on cheap labors. However, this merely advantage couldn't go down well in the overseas markets. Global competition has forced Chinese manufacturing firms to operate on the basis of not only cost advantage. The high quality which they need to rely on would improve their global competitiveness through customer satisfaction.
If new leaders are needed or to be replaced for the change, the action will take to ensure that their legacy is not forgotten. Using the Organizational life-cycle model for international store in Shanghai, China will help business develop while it falls in different stages of crisis. Like the textbook of organizational behavior mentions that Apple’s Steve Jobs had used this model of change to get his company grow and be well known in market faster and successful. Using Kotter’s model the company can promote small wins and it will give staff chance to take break and enjoy their effort and not having to put too much pressure. I believe that if you want to enjoy something for long-term, experience the quick appreciations and it is exactly what Kotter’s model of change does, so it is better model for change for long-term.
China will also receive the same benefits once it enters the WTO and will be able to sell its products much easier to member countries. This fact will help the Chinese worker because member countries will tend not to buy Chinese goods if they know they were made in sweat shops or other places hurtful to the workers. The WTO will recognize this fact too and force China to provide better working conditions for its workers. The World Trade Organization’s principles should be supported and embraced. The WTO is a large step in the right direction to globalization.
ANS.7 When a company plans to enter a new market, they need to choose an appropriate market entry strategies so that their products can be acceptable quickly by the local market. For villa Maria, how to choose the strategy into China market is very important. Direct exporting Refers to the direct selling products to customers of the target market. Villa Maria can sell products to Chinese customers through the network or choose traditional direct exporting. In the whole process of selling, Villa Maria has a chance to contact with customers directly, exemption from other business shares with profits and understanding of Chinese customers’ needing easily.
From the SWOT confrontation matrix, what CAS needs to do is to make clear its own place in the market. It needs to organize itself in a more clear way and then try to build good and long-term relationship with customers by efficient service and effective promotion. Low fare tickets and more discounts are the good way to keep and attract clients. Overall, the whole marketing strategy for China Air Service will focus on pricing tactic, product development and promotion.