Deakin University Identity And Its Identity

INTRODUCTION:

This essay will discuss the organization communication strategy used by Deakin University to build its identity, and the use of various communication channels to deliver its message. The essay is divided into three different sections. The first will discuss the Deakin’s website design and information, how it influences the audience and creates curiosity to urge the audience to explore further. It will also look at the university’s vision and ways of delivering its promise. The communication methods used for two different target audiences which are the general public, potential university students, especially high school students, as well as its internal organization. Next we look at the details of what worldly is all about; the semiotics used by Deakin University, the meaning of each one and how it signifies the objective of delivering the gift of Deakin University to its members. Lastly, we will discuss the effectiveness of these communications messages in building Deakin University identity. What it needs to do in order to improve and live up to its vision.

DEAKIN UNIVERSITY AND ITS IDENTITY

As an organization that appeals to a wider community, a place to gain new knowledge, inspire and empower youth, a strategic resource centre that collaborates and engages with the society, higher education institutions rely on their strong identity to live up to the community expectations.

Their ability to portray themselves in this light, as well as attract the right talents to be part of their organization is vital for the continuous contribution to the various fabrics of the society. This in turn, translates directly to the university’s financial position and overall contribution to the country’s economy.

Many universiti...

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CONCLUSION

Deakin has projected, through its ‘worldly’ slogan and imaging of the website, as a university that strive to be known as a place for the students to achieve world rounded education from its holistic good learning. It can be said that the communication strategy used by Deakin University to build its identity is part effective as there are gaps that need to be identified and improved. As the university is not in the group of eight top universities in Australia, it still has a long way to build on its image and improve on its reputation. There are pockets of areas where it excels well such as pioneering in off campus study, and its school of law is considered one of the best in the world. It has to do more in order to be synonymous with the identity it wants to be known, through delivering on the promises and improving its position in the industry.