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Importance of accountability formation
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Importance of accountability formation
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The name DaVita is an adaption of an Italian phrase meaning, “giving life.” DaVita’s mission is “To be the Provider, Partner, and Employer of Choice” (DaVita, n.d.). Their core values of service excellence, integrity, team, continuous improvement, accountability, fulfillment and fun support their statement that they are “building the greatest healthcare community the world has ever seen though their commitment to upholding their Mission and Core Values every day in everything they do” (DaVita, n.d.). DaVita Inc, is a Fortune 500 company, and is the parent company of DaVita Kidney Care and HealthCare Partners. DaVita Kidney Care is a leading provider of kidney care in the United States, delivering dialysis services to patients with chronic …show more content…
DaVita strives to be a community first and a company second. This is demonstrated in their core values:
• Service Excellence: our reason for existing
• Integrity: We say what we believe, and we do what we say. We are trusted because we are trustworthy,
• Team: One for All and All for One! We work together, sharing a common purpose, a common culture, and common goals.
• Continuous Improvement; we never stand still; we are never satisfied.
• Accountability: We don’t say, “It’s not my fault” or “It’s not my job.” We take responsibility for meeting our commitments – our personal ones as well as those of the entire organization. We take ownership of the
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Kidney Care is comprised of U.S. dialysis and related lab services, ancillary services and strategic initiatives, including international operations and corporate administrative support. The U.S. dialysis and related lab services business is the largest line of business, which is a leading provider of kidney dialysis services in the U.S. for patients suffering from chronic kidney failure, also known as end stage renal disease (ESRD). The HCP division is a patient- and physician-focused integrated healthcare delivery and management company with over two decades of providing coordinated, outcomes-based medical care in a cost-effective manner ("DaVita Healthcare Partners 10-K Annual Report" 2015).
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Segmentation, targeting, and positioning together comprise a three stage process. The first step is to (1) determine which kinds of customers exist, then (2) select which ones we are best off trying to serve and, finally, (3) implement our segmentation by optimizing our products/services for that segment and communicating that we have made the choice to distinguish ourselves that way (Consumer Psychologist, n.d.).
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Peritoneal dialysis is an alternative to hemodialysis that allows patients with kidney disease the ability to be flexible and maintain a high quality of life, while receiving dialysis. Continuous ambulatory peritoneal dialysis (CAPD), intermittent peritoneal dialysis (IPD), and continuous cycling peritoneal dialysis (CCPD) are some of the options available to these patients and although they are all different they operate on the same premise. A permanent, indwelling catheter will be inserted into the peritoneum and using aseptic technique, the indwelling catheter is hooked up to a large bag of dialysate. The fluid is then infused into the peritoneal cavity either by machine or by gravity. Through diffusion and osmosis extra fluid and waste products enter the dialysate fluid and are removed from the body when the fluid is drained. The process involves a specific fill, dwell and drain time which altogether equals one exchange. The choice of fluid type, treatment, and exchange time are based on the specific needs of the patient (Lippincott, Williams and Wilkins, 2014). In order to be able to utilize this type of dialysis a patient must not have extensive abdominal adhesions, or multiple abdominal surgeries, and they must not have a cognitive deficit that would impair their ability to carry out the set procedures necessary to safely perform the treatment (Mendelssohn, et al., 2009). There are many benefits to this method of dialysis, but there are also several serious risks involved such as peritonitis, severe protein loss, fluid volume overload, catheter site infections and abdominal hernias. A patient may not be able to completely avoid complications, but they can significantly reduce their risk with proper education and utilization...
Dialysis is used when a person’s kidneys have lost 85-95% of their functioning ability. Over 100,000 people in the US are staying alive due to kidney dialysis. Kidney dialysis is also called renal dialysis. There are two types of kidney dialysis: peritoneal and hemodialysis. Both types of dialysis remove waste, salt and extra water, which builds up in the body. Dialysis not only cleanses impurities out of the blood, it also maintains blood pressure and makes sure to keep healthy levels of sodium, bicarbonate and potassium in the body. (Lewin, 2010)
Currently there are two types of renal replacement therapy. The original dialysis which we called it hemodialysis used for patients with chronic renal failure, needs the patients to come to hospital 2-3 times per week. This type of dialysis called the intermittent hemodialysis .However the intermittent hemodialysis is difficult to do it in the intensive care population with acute renal failure because of the hemodynamic instability and those type of patients usually are the most sick and critically ill patients within the intensive care units and have multiorgan dysfunctions, so medically is too difficult to do for them intermittent hemodialysis. In addition intermittent hemodialysis will increase the mortality and morbidity among them. Within the modern intensive care units new way of dialysis has been developed 30 years ago called continuous renal replacement therapy (CRRT).The definition of (CRRT) is any extracorporeal blood purification therapy intended to substitute for impaired renal function over an extended period of time and applied for or aimed at being applied for 24 hours/day, Bellomo R., Ronco., Mehata R. The CRRT was found because the traditional way of ...
Dialysis is a process by which excess waste and water is removed from the blood to maintain a balanced proportion of contents/nutrients. Dialysis is done by using different dialysis machines which are usually very costly and sensitive. The duty to maintain a constant proportion of contents in the blood is usually done by kidneys but when they are not functioning properly the procedure of dialysis used. Therefore it is a very important and beneficial process for people whose kidneys are not functioning properly or who cannot undergo a kidney transplant due to various reasons for example blood type or reactive immune system. The process of dialysis might look very simple but there is a lot more ethical complexity related to it that will be elaborated. (White & Fitzpatrick)
Responsibility: Behavior, successes and failures are results of personal choices. Commitments are kept and employee accountability is held based on decisions and performance.
To the majority of Americans, dialysis is a confusing process that they will hopefully never have endure, but for hundreds of thousands people, it is a daily fact of life. According to US News and World Report, “In the United States, almost 400,000 people undergo dialysis every year.” (Gordon, 2012, para. 4) Their lives revolve around receiving dialysis three days a week for three to four hours per treatment, usually at an outpatient clinic. While dialysis can prolong the end stage renal disease (ESRD) patients’ life, the three day a week trudge to this clinic can feel like and endless cycle of discomfort and inconvenience. Fortunately the ESRD patient has more than one option, namely, peritoneal dialysis.
Although there are many ways in which a market can be segmented, the entrepreneur would benefit from demographic and behavioral segmentation. Within these two categories, income segmentation and benefit segmentation, respectively, would be the most helpful.
Segmentation, Target Markets, and Positioning. ANALYSIS: Apply segmentation concepts to your product/firm. How can the market for your product/service be segmented (geographically, demographically, psychographically, and buying situations)? Who are the firm’s current customers (i.e., target market)? Make a detailed profile of the current customers using the segmentation variables.
Chronic kidney disease (CKD) is increasingly becoming a major community and public health issue. This paper looks into CKD as both a community and public issue and proposes how concerned stakeholders and partners can be mobilized to work together toward fighting the disease.
The University of Pennsylvania Hospital in Philadelphia has a Kidney Dialysis Machine which can serve the functions of a healthy kidney, for patients with kidney disease. Kidney disease occurs when the organs no longer function and waste products begin to build up within the body. This disease can lead to anemia, high blood pressure, and nerve damage. In the process of kidney dialysis, there are catheters which are connected to our veins through a vein graft which is attached to the tubes of the Dialysis Machine. In essence, blood is simply being pumped into the machine where waste products are filtered out, and then the ‘clean’ blood is pumped back into our body through a vein graft. There are ten possible candidates with chronic kidney disease who could potentially be granted access to the Kidney Dialysis Machine. There are only two time slots, so the candidates will be assessed according to condition and other factors as to who is allowed to use the machine. I believe that Steve should be one of the two patients who are granted access to the Kidney Dialysis Machine at University of Pennsylvania Hospital.
Due to Google, the definition for dialysis is “the separation of particles in a liquid on the basis of differences in their ability to pass through a membrane”(Wikipedia 1). There are two types of dialysis: hemodialysis and peritoneal dialysis. People that have kidney problem must do a dialysis call hemodialysis (dialysis that is for people with kidney problems). Peritoneal dialysis (PD) is “a type of dialysis that uses the peritoneum in a person's abdomen as the membrane through which fluid and dissolved substances are exchanged with the blood” (Wikipedia 1). Hemodialysis is the dialysis that I am going to talk about and going to observe for my subculture.
Market Segmentation What is Segmentation? Market segmentation is the practice of dividing a market into identifiable groups of customers with common characteristics and motivations. This is so that each group can be treated independantly, tailoring the marketing mix to meet the needs of each segment. Furthermore, opportunities for new products and any niche markets are highlighted.
Caroline and Jennifer said that ‘Market segmentation is a crucial marketing strategy. Its aim is to identify and delineate market segments or set of buyers which would then become targets for the company’s marketing plans.’ (Tynan and Drayton, 1987) There are many ways to segment the market, such as age, region, environment, psychology and wages (Hall, Jones and Raffo, 2010).
Market Segmentation This document prepared and presented by Business Resource Software, Inc. Market Segmentation The purpose for segmenting a market is to allow your marketing/sales program to focus on the subset of prospects that are "most likely" to purchase your offering. If done properly this will help to insure the highest return for your marketing/sales expenditures.
Chronic Kidney Disease. Mayo Foundation for Medical Education and Research, 2014. Web. 20 May 2014.