Data Handling Project

Data Handling Project

An advertising company that has a brand new product aimed at 11-16

year old females wants to advertise their product on ITV1 and Channel

4 and has asked me to help them to find the best way of advertising

this product. I need to research whether the ratio of male to female

viewing time is sufficiently different between the 2 channels to

warrant them of having to have different advertising strategies on

each channel. I need to make sure that I concentrate on the balance

between males and female viewing time rather than in total numbers of

males and females watching the 2 channels. Finally I need to convince

them that my findings are reliable and interpret them with graphs of

my information I have gathered.

My Plan

I need a fair way to choose the people I will be interviewing to

collect the information needed for this project. I need to interview

about 100 people to make sure there is a considerable amount of

information for handling once I have collected the information. Also

this will make sure I get a good balance of different information.

Next I will separate the 100 people into 2 groups of 50. One of these

groups will be girls, the other will be boys. This will ensure that

the information is not sexist as boys and girls have different

opinions.

Next I will use a list of all the names of the students in my college

to execute my plan on. I will sort this list into the 5 year groups,

yr7, yr8, yr9, yr10 and yr11. This makes sure that the information is

not only form younger students but also older. I will have to now

split the groups again, which leaves 10 people in each group. This

could also be shown like this.

100 people

Boy and Girl groups

100 divided by 2 groups equals 50 people in each group

5 year groups

50 divided by 5 groups equals 10 people in each group