Daryl

Observations

In action

After observing and talking to Daryl Renneberg regarding his personal selling philosophy and sales process, I know understand why he is named as the 'Salesperson of the Year' by the Saskatoon and Region Home Builders' Association. The most important selling strategy that Daryl uses is building good relationship with his clients and potential clients. He makes sure that he does not miss out on an opportunity of meeting new people and helping out. Based form his verbal and non-verbal signals, he was able to successfully match what he is saying to how he is saying it which gives the impression of being genuine. I observed that Daryl also has a calm way of approaching his prospects and he makes sure that he explains everything well and tries to address all of their questions and concerns. The prospects that came to visit the show home at Stonebridge were newly-wed young couples that were looking in purchasing their very first home together. They were very enthusiastic about looking around the house and absorbing in the different features of a North Ridge built home. I was able to witness Daryl's strategy of adding value to a feature and making it more interesting to the prospects. He mentioned that the North Ridge home that they are interested in is built with Pinkwood floor joists which are fire, mould and moisture resistant. After mentioning the feature, the young woman started to open up to Daryl and told him that the mould resistant feature of the Pinkwood joists is actually perfect for her because she has asthma. After listening to their concerns and needs, Daryl was able to explain more in detail the other features of the home by addressing it related to their needs. Based from my observation, the reason w...

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...credible enough because I can't answer their inquiries clearly or directly. In order to address this concern, constant practice and being knowledgeable about the products and services that I will be offering is key. A sales person should also be able to adjust to different types of communication style of their prospects in order to avoid miscommunication. If I was given the chance, I would love to work under the supervision of Daryl in order to learn from the best in the industry and constantly learn valuable tips and strategies to make a sale. After conducting my interview with Daryl and observing him in action, I see myself doing the same thing in the future, if not in the housing industry, potentially in a different industry. I realized how interesting it is and fun to serve customers and be the person who could contribute in making a difference in their lives.