In the age of Internet based connection and social networking, the ability to positively influence others becomes increasingly important. Interaction with others is the name of the game. We are challenged to get our message out there and get something done through positive influencing practices. Influencing others is nothing new. Dale Carnegie wrote "How to Win Friends and Influence People" in the 1930's. Since then, our personal ability to positively influence others has increased in importance due to the evolution of our interconnected world. Personal ability to influence and persuade others increases while influence by status or position decreases. Leadership, conflict resolution, negotiation, selling one's ideas or products, convincing …show more content…
What will work in this situation? Do I approach this person on the basis we are friends and support each other? Do I present a reasoned approach and information with my request since the person I am trying to influence likes facts and figures to help understand the situation? Can I appeal to this person because we both belong to the same group and share common purpose? Will this person respond to authority, if I possess that, since this appeals to him or her? Choosing an appropriate approach means we have taken the time to get to know those we are trying to influence and what appeals to them. All of us use social networks in varying degrees. Yet we know the importance of belonging to a network of people who share a common interest. In attempting to influence others, a strong network is an important asset. People in our line of work, who know and understand our situation, can provide assistance in our attempt to reach a goal if we are connected to them. The networks we belong to should reflect the issues we are attempting to influence others on. If we don't presently belong to such a network, we can easily find one in the social media stream today and
In persuasion, the Mere Exposure Theory, the Dissonance Theory, and the Social Judgment Theory are used. Each of these theories of persuasion explains why it works or does not work in any specific setting. Depending on the theory, certain means of applying these theories can be successful or unsuccessful. The Mere Exposure Theory of persuasion states that people will be persuaded simply by repeated exposure. (G.Magee,
“The more you get out of this book, the more you’ll get out of life.” This is the claim that Dale Carnegie makes in reference to his book, How to Win Friends and Influence People. Carnegie proposes that there are four main ideas that one should use when dealing with people: 1) Know how to handle people, 2) Make people like you, 3) Win people to their way of thinking, and 4) Be a leader. These skills are essential not only in being a good manager, but also in dealing with people in day to day life.
The book “How to Win Friends and Influence People” by Dale Carnegie teaches people important lessons on how to deal with people not only in a professional area but with normal social situations as well. The book starts off with describing different situations on how to deal with people. For example humans should treat people with more appreciation and not just compliment them. People like to feel appreciated and sometimes it can lead a person to want to be more successful when they realize that some notices their hard work. Another example is when someone is trying to convince another person into doing something one always should realize what the other person wants first and talk to
The power of persuasion today is often relied on to control or influence someone. The power of persuasion can be both vigorous and inferior. As someone gains influences they draw others to follow them. Persuasion is enacted in our society through our economy, Sports, politics and social media. People persuade others to get what they want, or people persuade other people to influence or give someone different benefits for example, someone with charism doesn’t try to persuade someone but by their actions and the way they interact with someone allows others to follow them. In 1954 the civil rights movement was a persuasion for African Americans to be treated equal around the world.
The first principle of persuasion is likeability. If a person knows you, likes you and trusts you, you will have more influence on that person. Many factors play into whether or not a person or group likes another person or group. Being attractive, having similarities or common ties, familiarity, praise and being complimentary, and also being connected to the positive help one to be more likeable. Reciprocity is the basic concept of ‘you scratch my back and I’ll scratch yours’, and ‘what goes aournd comes around’ (Myers, 2010, pg. 237). Performing favors is a powerful tool to influence because people feel obligated to repay that favor. The third principle listed is social proof. This is related to peer pressure as people tend to look to others to substantiate and justif...
Whether in business or casual communication, there are times when it is the goal of one or both parties to convince the other of a specific viewpoint. In such instances, one must be effective in presenting the view and why it should be valued over others. Robert Cialdini tells us that by following six principles attempts at persuasion can be made more effective (as cited by McLean, 2010). This paper will define the six principles and briefly discuss each of them. Then, an example will be provided, illustrating how they can be applied in context.
Gass, R. H., & Seiter, J. S. (1999). Persuasion, Social Influence, and Compliance Gaining. Needham Heights, MA: Allyn & Bacon.
to the message, make sure the individual is credible and word of mouth is the most
You don 't need to affect a million people at once to affect a million people. Doing one positive thing for yourself or someone else can affect millions of people. One positive word or good deed or positive insight can influence one person who can influence another person - and on and on it goes. Unfortunately, the same is true for negativity. It can also spread like wildfire!
Persuasion is used in many everyday things these being mostly advertisements. Persuasion is made up of many different parts. These different parts always try to dig deep into our DNA to find what we really want. The people of the world know what we want. So trying to persuade someone is practically talking to yourself. When people advertise to other humans all they have to do is ask themselves, “What do I like about this product?” Instantly they will have it running on the radio, T.V., and many other media devices. Persuasion is always best heard rather than read. A person trying to persuade us is much harder than, us trying to persuade ourselves. A great point in history was riddled with persuasion. Martin Luther King Jr’s speech was full of persuasive remarks about the present day civil rights movement. In his speech he used three rhetorical devices to get his points across, the devices he used were repetition, allusion, and restatement.
The book, Influence: The Psychology of Persuasion by Robert B. Cialdini illustrates the implementation of reciprocation, commitment and consistency, social proof, liking, authority, and scarcity. The book identifies these six principles as weapons of influence in aiding with persuasion. The following explains and applies each principle.
Aristotle and Hugh Blair’s understanding of persuasion affected their communication behaviors. The way that Aristotle and Blair understood persuasion influenced the content of their messages, the channels that they used to deliver their messages, and the way that they responded to adversity when delivering their messages. Both persuasionists have been influential throughout history and have given invaluable tools to those that desire to gain influence through the use of
Social media is used by many people, young and old around the world as a way to communicate. Our lives have become so busy that it is difficult to maintain family and social relationships. “They use social networking sites including Facebook, Twitter, LinkedIn, etc. On these sites users create profiles, communicate with friends and strangers, do research and share thoughts, photos, music, links and more” (Social Networking). With the use of social media you can be friends with all sorts of people without actually seeing or knowing them. “In many ways, social communities are the virtual equivalent of meeting at the general store or at church socials to exchange news and get updated on friends and families” (Cosmato).
In order to effectively understand how persuasion works in the social environment it is vital that there is a clear understanding of the cognitive processes underlying persuasion at an individual level. These processes play a huge role in attitude formation and persuasion. They can ultimately create either strong or weak attitudes depending on the different cognitive routes that are used to create attitudes from the exposure of information.
The growth of social networking is one of the fastest growing digital trends to exist. Many social networking sites boast with millions if not billions of members. Prominent examples of these social sites are Facebook, Twitter, and LinkedIn. Members of these networks use them daily to communicate, share various types of information or to collaborate with other members.