DOUBLE SPEAK

Doublespeak

Doublespeak, whether intentional or unintentional is communication that is obscure, pompous, vague, evasive and confusing.() In most instances, doublespeak tries to achieve a particular objective as is the case in President Bush’s address to the nation on September 11, after the terrorist attacks on New York and Washington. The objective of this speech is clearly to mollify the emotions of a frightened nation and at the same time set the tone for what is to come as a result of the attacks. In this speech one can find many examples of doublespeak. These examples seem to be intentional although they defy typical doublespeak in that the doublespeak is not intended for any personal gains and is not concealed with a lot of convoluted language. If one can understand some of the basic principles about making sense of media-speak then the domino effect of this type of speech can be reduced.

One of the first statements President Bush makes in his speech can be classified as doublespeak. When he say’s “Our way of life, our very freedom came under attack,” he is indirectly saying that everything Americans are accustomed to and enjoy is at stake. With these simple words and the tone chosen to deliver them President Bush is strategically taking the emotions of the American people for a ride while making it clear that the American people are his target audience. An important principle for properly deciphering this instance of doublespeak is to unload first responses and get them out in the open so the rest of the message can be received clearly and unobstructed by inner thoughts. Other examples of doublespeak that fit into the same category as the previous one are when President Bush uses the phrases, “Foundation of America” and “Steel of American Resolve.” Both of these examples attempt to evoke an emotional response although, the emotions attempting to be extracted are different from those in the beginning of the speech. They differ because they set the tone for new offensive and secure feelings opposed to the original feelings of defense and endangerment. This example also illustrates how obscure doublespeak can be.

President Bush regards the attacks as despicable and evil acts. The word evil is the doublespeak in this example. The way he uses this word automati...

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...nbsp; G-d is stronger than any human on earth.

Walk through the valley of the shadow of death, I fear no evil Not fearing the terrorists because of such a tragedy in close proximity.

Every walk of life All races, genders, and cultures.

Resolve for justice and peace We are going to war.

Eliminating Mediaspeak: Is it Clear Now?

Doublespeak is deceptive as are most of the examples mentioned from this speech. On the contrary, doublespeak as explored through this example is sometimes a necessary tool to address an issue in a manner that is politically correct. When the doublespeak present in this speech is eliminated the underlying themes are not entirely lost and the speech is still effective. I think given the circumstances the audience was pleased with the underlying messages delivered and probably expected them making it easier to decipher President Bush’s jargon. The speech could have been delivered without doublespeak and more directly, but the perception of the audience would likely remain the same.