As Henry Jenkins said, it changes the way people tend to consume the news and entertainment . This is important due to the fact that this world has become combined of multimedia resources with the many forms of media that are available today. With societies constantly growing and advancing, the emergence of new media is inevitable. New media result from the convergence of media . Times have changed from the past where media only meant to be watching television or listening to the radio.
Organization of News Ombudsmen Web site. (2004). Retrieved September 13, 2004, from http://www.newsombudsmen.org/sauter.html Schroeder, C. M. (2004, June 18). Is This the Future of Journalism? MSNBC Newsweek Web site.
Social Change in a Network Society The Role of Information Technology in the Formation of Social Networks Contemporary society has built itself around new networks, both social and physical, which allow for more and more information technology to facilitate interaction. How will society instigate social change in a world where networks shape how we interact and the technology driving these networks is shaped and controlled by a specific group in society. The fact is, communication is increasingly dependent on information technology, which has been monopolized by a relatively few, largely american corporations. More and more information is produced and distributed at a global level, by means of new forms of communications and media technologies. The social bonds linking people together have been horizontally expanded dramatically by the emmergence of a telecommunications infrastructure, and this not only produces social networks, it fuses communication with technology.
The 20th century was marked with unprecedented development and changes in how technology was used. The onset of the 20th century undoubtedly marks the beginning of how development in technology influences the lives of people, businesses and government operations (Sundar & Nass 683). The traditional forms of communication are continually being reshaped into digital connection. For instance, print media is constantly losing its value in a highly virtual environment, and it is being replaced by digital forms of media such as blogging. Cellular technology has changed the way humans communicate and interact with others in society in a positive way as it has allowed us to have some means of social connection, increased productivity, and also created equality and distribution of wealth.
No sooner has the ink dried that the words that were written in this essay will need revision. That’s how fast the technological world is changing. UNDERSTANDING THE CONNECTIONS: (THE FUTURE OF THE MEDIA, INNOVATIVE TECHNOLOGY AND SOCIAL INNOVATIONS) The history of mass media started with the invention of technology. The moment technology was invented; media has used it as an opportunity to expand to a wider audience. As technology develops it’s just a matter of time before the media becomes involved.
Indeed, popular culture is also afforded power and agency within society, as it can determine common and accepted aspects of a national and global culture. John Thompson (1995, p4) argues that the “communication media” holds significant power. He argues that the media possesses considerable influence in modern society, therefore providing the media with significant agency (Thompson, 1995, p10). Thompson (1995, p5) argues that the communication media has been a powerful force behind social interaction and relationships, formulating new “ways of relating to others and to oneself” (Thompson, 1995, p4). Indeed, in the ‘Digital Age’, Thompson’s argument can be compared to the power of media in the world of the Internet, highlighting the formation of new social interactions in a place in which individuals do not have to be physically present to communicate and debate.
Technology and the Media In this essay, British historian and broadcaster Asa Briggs looks at how technological advances made in recent decades have created a revolution in the media, allowing people to communicate in ways they had never dreamed of. Briggs notes that although these new modes of communication—including the television, the personal computer, the Internet, and other digital technologies—are available throughout many parts of the world, these media may be used in different ways depending upon the prevailing political and social circumstances. Briggs also raises questions about the future of the media and how the unfolding media revolution will affect people’s lives. Technology and the Media The sense that the world is in the middle of a continuing communications revolution has been strong since the 1960s when television made its great breakthrough. It was then that the Canadian writer on communications, Marshall McLuhan, made his memorable statements that “the medium is the message” and that the world was becoming a global village.
Indeed, the spread of popular culture can similarly be attributed to modernisation throughout the developed world. Significant technological and social advances have accompanied modernisation, resolutely altering the role of media and popular culture in contemporary society. However, its impact is widely debated. Positively, modernity has promoted globalisation, therefore increasing the importance of media. Individuals previously segregated from the world have more opportunities to unite with it, particularly through the Internet and television.