Introduction
“Customer Service” describes the full purchase cycle from the pre-purchase decision-making to the actual purchase experience to the after purchase attitude of a customers. It encompasses every service, which a company offers to its clientele in order to achieve the company’s mission of driving revenue by fostering customer satisfaction, customer retention, and customer referrals. In this increasingly consumer driven economy, Customer Service is a vital strategy utilized by businesses to obtain a multitude of competitive advantages and acquire market share. 1.1 Reasons for using customer service policies
With growing significance of world-class customer service, a clear set of instructions is needed by most companies. This is typically in the form of “Customer Service Policy” documents. Such documents are especially critical in the hospitality sector, the industry where purchaser interaction is paramount since many clients utilize hospitality services repeatedly and tend to be loyal to a brand. The policy ensures that each and every individual worker of the group knows and enforces rules to ensure an exceptional customer experience, which matches the organization’s
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The rules and responsibilities for managing and interacting with clients is outlined in a strict Customer Service policy that promotes quality service, a customer-first mentality, integrity, open communication, and relationship building. Based upon their experience, they think that adherence to the policy will guarantee customer satisfaction. Furthermore, they have proactively improved service by implementing innovative technologies, whose use are incorporated into the Customer Service Policy. They believe that the policy will provide standardization and allow rapid adoption of new systems. The foundation for the policy
Zeithaml, V., Parasuraman, A., & Berry, L. (1990). Delivering quality service: balancing customer perceptions and expectations. New York, New York: Simon and Schuster.
Satisfying and pleasing customers have become something of a corporate obsession. Customer is served in the best, effective and most efficient manner and this practice has become critical.
Customer service is the most important aspect of any business. Without an adequate relationship with its consumer base, a company is at an enormous disadvantage.
Customer service is the process that is provided to the customers before, during or after purchasing goods and services from the business. The actions that the business takes to ensure that the customers are happy and satisfied make the customer service to stand out from its competitors in the market. In order to offer a good customer service the business needs to know the customers well. The business needs to understand what the customer expects. Furthermore the business should understand what the customer needs and wants. Essentially the better the ways in which the business meets customers’ expectations and needs, the better customer service would be.
Heisterberg and Verma (2014) state “Exceptional customer service must be the backbone of businesses in today’s tough climate” (p. 119). Apple clearly understands this principle. In Apple’s 2014 Annual Report’s Business Strategy declaration, Apple states its position on customer
First, when shopping, a big factor that will impact a customer 's experience is the customer service. Whether it’s from a simple “hello”, or an employee going out
The customer support and customer service functions are more than departments; they are part of an essential strategy for growing your business. In the modern business climate, customers expect answers to their questions immediately. When the right information is available anytime, from anywhere in the world, customers are more likely to have a positive experience, thus customer loyalty will be increased. It is a known fact that the cost to obtain a customer is ten times higher than to maintain and keep existing customers. (Gouran, Dennis, W.E. Wiethoff, & J.A. Doelger. (1994). Mastering communication. 2nd ed. Boston: Allyn and Bacon.) Not in Reference Pg.
This strategy outlines our customer service vision and initiatives. It provides an overview of key customer segments, their current and future needs which we expect to deliver improved customer satisfaction. Good service standards are based on a thorough understanding of the market. There have two types of customers which are internal and external customer.
Customer service is valued as a competitive tool by many organisations. It gives you the ability to gain customer loyalty while meeting the customer’s expectations. Staff will have many skills and knowledge that will provide a competitive edge. Most organisations are known for the quality of their customer service. This means that they are known for good customer service or poor customer service. However, being known for good customer service will attract customers. It will also attract customers who are usually hard to reach.
In our business world we have to provide quality atmosphere service to our customers. The purpose for this introduction is to explain how we treat our internal and external customers in order to provide satisfaction. The base of this executive summary will be on where we work at with our current employer or former.
According to Business Studies ‘’Customer service is one of the most important ingredients of the marketing mix for products and services. High quality customer service helps to create customer loyalty. Customers today are not only interested in the product they are being offered but all the additional elements of service that they receive from the greeting they receive when they enter a retail outlet, to the refund and help that they receive when they have a complaint about a faulty product that they have paid for’’ (Business Studies, n.d).
Consumers not only request help for product issues but also seek buying advice and comparisons with competing products. The consumer does not want to worry about whether a query should go to sales, service or marketing, they just want answers. A robust service strategy that is supported by trained employees backed by technology can take your service standards to a whole new level and also helps the consumer along the buying
Customer service is a critical aspect of doing business for many organizations. This is where the consumer has contact with the organization, and if they feel like a problem or an outsider, their view of the organization will likely be diminished. Professional customer service workers will understand the process of responsive listening, a process that works to show the listener both hears and cares about what is being said (Stern, 1997). In addition to communication skills, customer service professionals need to be trained in conflict resolution. Customer service employees are the face of an organization, and having the ability to have consumers walk away satisfied, while remaining
a) Good customer service is a critical component of a quality product. Collier (2011) states that service needs to be consistent, continuous, thoughtful and available. These are crucial in meeting and exceeding customer expectations. Collier also continues on to state that staff providing customer service must have appropriate skills, knowledge and personal attributes to execute a high standard of service. These skills have been identified by Collier as listening skills, punctuality, courtesy, integrity and grooming. The skills and qualities identified are reflected by the five key components of customer service tangibles, reliability, responsiveness, assurance and empathy. The five components have been provided by the SERVQUAL service measuring
A service encounter is defined as a moment when a customer interacts with a service or product for the first time. It is the customer’s actual interaction with a service company. It is identified as a key component of the current agenda for service marketers. More than half of the world’s multinational corporations employ in providing services, thus the scrutiny of service encounters is becoming increasingly significant. Research evidence indicates that customers generally compare their expectations with the performance of service industries and they are influenced by the quality of service they receive. The scope of this essay is to discuss about the view that customers don’t buy products they focus on solutions and also about the consumer’s behaviour pattern regarding services provided. Further, it will be noted how businesses are trying to improve the service quality to attract customers leading to an increase in the economic competitiveness.