Customer Service

1. What is Customer Service? Customer Service is the support you offer customers, both before and after they buy your product that helps them have an easy and enjoyable experience with you. It’s more than just providing answers; it’s an important part of the promise your brand makes to its customers, and it’s critical to the success of your business. 2. How does customer service relate to positioning and business image? In marketing and business image, market position refers to the consumer’s perception of a brand/product in relation to competing brands or products. Market positioning also deals with establishing the image or identity of a brand so that consumers perceive it in a

3. How can businesses learn more about their customers’ service needs?

Identify customers preferred shopping methods; Consider if they shop online, over the phone, or in stores. Also consider if they make spontaneous or carefully considered buying decisions.

Consider customers spending habits; Different types will be willing to spend different amounts. Find out what financial capacity and spending habits your customers have. For example, consider average income, and if they budget.

Find out what they think of you; Learn about customers views and expectations of your business and rivals. For example, find out what they think of your products/services, customer service, and competitors. 4. What is the role of technology in customer service? There are a few areas in which technology is able to help provide key advantages to businesses through customer loyalty by improving customer service:

Websites. Providing areas on your website where customers can answer their own questions/seek answers from others.

E-mail. Using email as a way to improve service more quickly to certain needs or help