Customer Relationship Marketing

1833 Words4 Pages

3.0 Company Analysis
The current TMC Life Sciences Berhad market price is RM0.39 and it is maintaining a rather constant fluctuation (Bursa, 2014). The company has made revenure since 2012 and is showing a promising start of second quarter for financial year 2014. TMC was the first medical centre in South East Asia that installed a 32 Channel 1.5 Testa Magnetic Resonance Imaging (MRI) machine and the first to install the latest full field mammogram system in 2013. With its state-of-the-art facilities, 180 beds and over 70 praiseworthy consultants from various specialties field, TMC shows competitive advantages and differences when compared to its competitors. Aside from hospital, TMC has fertility centres throughout Malaysia locating in Kepong, Puchong, Johor Bahru and Penang while its headquarters is located in TMC.

4.0 Analysis of Customer Relationship Marketing

4.1 Company’s Value Proposition
With the promise of delivering quality yet affordable health care solutions and of high standard service experience to their local, regional and international customers, TMC aim to provide different, better and worthy services that meet up to the expectation of their customers as a multi-disciplinary tertiary healthcare provider. TMC communicates clearly to their customers proving that the value of the services provided by the organisation is equivalent to the benefits while deducting the cost incurred. The constant strive in exceling the total satisfaction of their patients, TMC appoints medical personnel team that are trained, equipped with skills, dedicated and passionate.

4.2 Degree of Customer Centred Organisation
According to Businessweek (2005), businesses are moving towards experience economy that is affected by cons...

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