Customer Enhancement And Customer Retention

998 Words4 Pages
• Go the extra mile - rendering above and beyond will build strong relationships with customers and build strong loyalty by paying attention to their needs and issues. • Make it individual - customized service improves customer experience and that something customers are expecting and demanding. Make their practice personal to strengthen the tie with the brand. Rather than try to manage customer retention with a mixture of customer retention strategies, many companies apply customer retention software systems and battered customer retention plans to improve customer retention. Some companies propose customer experience management (CEM) solutions that improve customer retention rates. (3) Customer enhancement The third stage of CRM life cycle is customer enhancement. Customer Enhancement denotes the activity retaining the existing customers as well as gaining prospect customers of products. Customer enhancement is essential to improve company’s performance. Communication service providers (CSPs) are the most used tools of customer enhancement program. Communications Service Providers (CSPs) are not just competing against each other but also against the notable customer experiences E-Commerce and M-Commerce leaders continue to introduce to the global digital business marketplace. Set against this milieu, CSPs’ customer communication solutions and end-to-end customer experiences too often appear out of date. Improving these experiences radically is a strategic very important. To avoid having conversion of initiatives untie into long term, ungoverned boondoggles, CSPs can consider these five priorities as center points for enhancing their customer rapidly and rationally.  Pull an Enterprise Product Catalog An Enterprise Product Catal... ... middle of paper ... ... Customer recovery means the Policies or strategies use by a company to attract previous customers who have stopped doing business with the company. Customer recovery practices are based on the concept that previous demand implies the probability for future demand, and that marketing to former customers can produce greater sales increases than marketing to new customers. Service interruptions are uncomfortable, and they require training to conclude. But you’ll find a chance hidden inside your company’s worst moments: the opportunity to bring a customer closer to you. Indeed, a company can learn to handle service interruption so perfectly that it actually helps to regain its lost customer. There are four steps of service recovery which are:  Apologize and ask for pardon: A factual apology, not a fake, for instance “I’m sorry if you feel that need to change the way.”
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