Customer Behavior

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Recommended: Competitors of chocolate industry

Yes, it is the fact that whenever you have a bite of Cadbury’s chocolate we do feel nice. But again each customer has a different need or to say here the taste, so which product of Cadbury as a brand they like. Or let’s say that I like and love to have Cadbury’s “dairy milk” (product) in comparison to any other products of Cadbury, that means there is a competition within the brand with various products of the same kind, me and myself is an example of customer behavior here, where the need and dissonance of a particular product is seen even though the brand is the same. The company Cadbury here needs a study to be done for customers like me so that it can have an upper hand in the market and come out with various other product of similar kind. Also, when Cadbury used to have the color Pantone, even after that customer would go for the brand more than the color, as the color of the logo or the brand name is mainly used for brand recall. It’s like this every time a customer sees a brand or product in purple, the brand that first comes in the mind is Cadbury. Hence, the brand is known by the product and so by maintaining the quality, service and distribution and with the help of marketing and advertisement or promotions or maybe even with new color, the company still can withstand its brand name without damaging the image and its sales. Here, the products itself speaks for the brand, even if in the same brand has various other and similar products within the same brand name. The trademark or purple Pantone loss to Nestle might also because the Cadbury as a company has been taken over by Kraft foods (products like Terry’s orange chocolate, Alpen gold), (#1)where Hershey Chocolate also were in the bidding process to buyout Cadbury, who...

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...s message was repeatedly shown during their campaign advertisements, the campaign meeting, which even included emotional messages. #3 Mr. Modi even went on to mention in all his meetings that he was a son of lower-caste tea seller in comparison to the opposite parties leader, who was more from a royal or wealthy family. #3.
Therefore, even before the campaign, the political parties decide on whom to target and also understand the effect of the campaign and contain the motivation of the voters and also motivated the voters against the opposition party.
References:
#1. https://www.cadbury.co.uk/contact/faq.aspx
#2. http://www.walmartempowerswomen.org/wpcontent/uploads/2011/04/walmart_brand_guidelines.pdf
#3. http://www.ndtv.com/elections/article/election-2014/election-results-2014-narendra-modi-wins- india.-bjp-and-allies-to-cross-300-seats.-525481?curl=1400262564

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