Customer Awareness Case Study

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2.3 Customer Awareness Customer awareness is a part of a company’s marketing & communications plan. It is a process that helps an entrepreneur educate customers about his/her company, its performances and the products or services his/her company delivers. (Martin, 2015) It is an advantage for the company because they make their customers become aware about their products and services. Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service. Brand awareness is best spread through both inbound and outbound marketing efforts. (Retrieved from: https://trackmaven.com/marketing-dictionary/brand-awareness/) Beaver (2014) described brand…show more content…
The availability and existence of a specific brand in the minds of people is very important as we live in a world where people have a tendency to lean towards branded products. It has become vital that most people have at least heard about the brand and recognize it as it can prove to be an asset for the company. (Bhasin, 2016) 2.4 Relationship between Online Marketing and Customer Awareness There is a certain effect on customer awareness if businesses use online marketing as their marketing tool. Online marketing strategy is influential to customers because people nowadays tend to rely on the internet. People always seek answers through internet and online marketing is businesses’ one way to make their company or establishment be known. According to Warsi, Z. (2015), search ads increase brand awareness. Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant. It’s a sheer truth that branding is necessary for any businesses. But for small businesses, Brand Building can prove to be a difficult
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