This changed the behaviour of consumers and the way companies market to both consumers as well as businesses has been changed. To achieve or succeed organisations definitely will need strategists, marketers and agencies with the knowledge of digital media such as web, e-mail, and mobile. Digital marketing is has very similar meaning to ‘electronic marketing’ it is described as the management and execution of marketing using digital channels such as email, social media, interactive TV, IPTV and wireless media in conjunction with digital data about the customer behaviour and characteristics. E-commerce is the management which includes online sales transactions and non-financial transactions. The aim of the project is to understand the implementation of digital marketing and e-commerce within the construction sector.
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The evidence of growth following a business incorporation of e-business appears to be compulsory. Other organizational strategies associated with e-business identified in the research include sales with marketing of a business, financial procedures, procurement, along with consumer services. The internet economy represents a larger concept as compared to e-business, which makes the e-business a dependant of internet economy. In reference to the evidence provided within the research, it is clear that e-business contributes to streamlining of business operations along with the ability to gain access to novel markets. E-business ensures businesses have quicker with the easier forms of communication, strong marketing aptitudes, along with augmented operation hours for customer services offered.
Considering that the company sells their products directly to customers, the recommended business model is Business-to-Consumer (B2C) which involves transaction between business organization and consumers (See Figure 4). The appropriate use of e-commerce tools to connect and communicate with customers can make difference to the business’s success. In terms of communication, the use of Instant Messages (IM) would help customers to clarify doubts, register complaints and address many other subject. The use of an email is still important because the time zone difference. And finally, it is recommended to use a Search Engine Optimization (SEO) that will allow to increase the amount of visitors to a web site by obtaining a high-ranking placement in the search results page.
By utilizing a product based web experience for their business customers they have tailored their organization to effectively manage their supply chain as well as customer relations (David and Malone p. 103). Intel realizes that e-business is not only about selling products over the Internet but the involvement of managing the supply chain and customer service is also crucial. Tremendous value is added to the process of getting raw materials and also of supplying goods to retailers and distributors in a manor that is desired is required (David and Malone p. 106). The main use of business to business e-commerce is the simplification of all business communications. Intel is able to link with all business customers via the Web, which gives them instant access to each other.
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For example, an organization implementing e-commerce or e-business in real time through internet to expand and set up it place in market. Subsequently, the best way is the use of Web service from organization, which needs grow up and support a place in the business. This is because of the fact that the increasing and advancement of the technology and communication the use of the Web to make business is rising as well. In this way, when any organization applies Web Services, the business value increase because all the profits that carries work on the path to help the organization in its development. Some of the benefits that increase business value of Web services are availability of services by organization internally or externally to a wide range of platform and client, both increasing income and conveying more value to clients.