Cupcakes Persuasive Essay

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MARKET SUMMARY:
Over the past decade Grand Rapids has rapidly diversified its business base. People and investors are now attracted towards this city which will help Vicky’s Cupcakes and More to attract more customers. Currently the area is served with entertainment venues, restaurants, and coffee shops. Vicky’s Cupcakes and More will offer a variety of menu items and some will be unique to the company.
TARGET MARKET:
Vicky’s Cupcakes and More will serve all its customers lower, middle and upper income by providing its products with affordable prices and by delivering services that will put a smile on the faces of all the customers.
MARKET DEMOGRAPHICS:
Geographic: Vicky’s Cupcakes and More will focus on Grand Rapids and its nearby areas. …show more content…

SWOT ANALYSIS:
STRENGTHS: 1. the talented bakers. 2. Competitive price and new marketing strategies.
WEAKNESSES: 1. new in the market. 2. New setup.
OPPORTUNITIES: 1. new bakery products in the area. 2. High quality products with reasonable prices. 3. Educated/degree holder bakers.
THREATS: 1. Low prices of competitors. 2. Experience of competitors in the market and best advertisement strategies. All the bakeries and cafes in the area are in competition with us.
MARKETING STRATEGY:
MISSION: ‘Vicky’s Cupcakes and More aims to offer high quality bakery products at a competitive price to meet the demand of middle to high income customers.’
MARKETING OBJECTIVES: 1. to be leading a reputable bakery. 2. To provide good quality products. 3. To be competitive in the market. 4. To offer jobs.
TARGET MARKETS: The main focus will be the consumers in Grand Rapids. It will also focus on travelers that passes through Grand Rapids.
POSITIONING: Vicky’s Cupcakes and More position itself as a competent, innovative and customer …show more content…

Apart from offering this menu, our bakery will also provide some services such as… 1. Wi-Fi for students. 2. Free home delivery within a 10 mile radius. 3. Discount on large purchases 4. Loyalty cards for regular customers.
KEY SUCCESS FACTORS:
Providing high quality products with customer service. Competitive pricing. Ongoing employee/bakers education.
CRITICAL ISSUES:
For excellence and success Vicky’s Cupcakes and More need to: 1. Monitor cash flow statement. 2. Establish its reputation. 3. Continuously update its products and capabilities.
MARKETING MIX:
Pricing: Vicky’s Cupcakes and More will offer superior quality products in affordable prices.
Distribution: The distribution will also be through free home delivery if the customers are willing to have their desired products at their door step.
Promotion: Creative designed banners at different spots in Grand Rapids. Promotion through local radio. Word of mouth. Loyalty cards, 10 punches you get a free cupcake. Veterans will receive 40% off their purchase every

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