In international business the differences in culture matters. For instances, McDonald has several restaurants around the globe. The restaurant chain, literally can write a book about, how to do business in overseas countries. In the late 90s, McDonald, has decided to open some of their restaurant in India, even though India is a poor country, however, it has a flourishing middle class, of 200 million. The possibility of getting into this new customers arena was enough for the chain to go for India. Nevertheless, India has a very particular Hindu culture in where they venerated cattle and for a burger restaurant, chain that uses beef as the main component in their burger this represents a big challenge for them. Thus, is beef was out of the questions, and most country of the Middle East does not eat pork. That leaves chicken and mutton (mature sheep) as an option for McDonald to tap into the prospects' customers of India. The counterattack, of McDonalds was the Maharaja Mac made of mutton that is the equivalent of its Big Mac in the United States. Therefore, how the difference in culture, influences in the way, these companies conduct their business abroad.
The McDonald illustration shows how businesses have to adapt themselves to other cultures if they want to be successful internationally. One of the first themes that make an affluent business overseas requires cross-cultural literacy. Which, its definition is, to conduct business among other nations it required an understanding, in how the different in culture can influence the way these businesses carrying out their business abroad. This is important to distant businesses, to understand, how to overcome the culture barriers of those countries where they want to c...
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...ntry. (Hill 2009)
In conclusion, the difference in culture can be the determinate factor to do business internationally, successfully. With this in mind, it is imperative for managers that conduct business abroad or businesses that want to expand its operation overseas. To study the county’s culture and the society values and norms before take off in this venture. By knowing a little what to expect these businesses can adjust, and inter graded better, its way of conducting business with other countries.
Works Cited
burttit.com “What are The Values and Norms”retrieve February 20, 2011 from http://www.blurtit.com/q497478.html
Charles W. L. Hill (2009) Global Business Today, Sixth Edition, McGraw-Hill Irwin Company
carla.umn.edu “What is Culture?” retrieve February 20, 2011 from http://www.carla.umn.edu/culture/definitions.html
The main purpose of this report is to introduce the key cultural options of Japan. It’s vital for business individuals to avoid some cultural mistake in their journeys to Japan. The report has focus two main views that square measure general cultures and business cultures in Japan.
The authors identify that there are three main factors that effect how people act, think, and make decisions. The first is religion, in some countries faith plays an important role in all areas of life in the culture of the country and can influence many of their customs and behavior. The second factor is that of fact. In many countries their greatest desire is to find the best deal and the best product or services. The final factor is feeling, if a culture is based on feelings the people will conduct business accordingly. For example it would be essential to make a personal connection with this type of individual.
This means that the business needs to understand the culture of the foreign market and develop cultural literacy (Wild & Wild, 2016, p. 43). Business managers must understand the values, beliefs, attitudes, and behaviours of the foreign market (Wild & Wild, 2016, p. 44). Failing to understand the foreign market’s culture can be detrimental to a business. It can result in offending foreign business managers, destroying business relationships, and failing to achieve market opportunities abroad.
(Keegan & Green, 2008) pointed out the importance of culture in the industry and business – “deep cultural understanding can actually be a source of competitive advantage for global companies”. Culture as defined is “ways of living, built up by a group of human beings that are transmitted from one generation to another (Keegan & Green, 2008)”. Cultural characteristics are about the aesthetical factors; an overview about the country’s pattern of life of the people there and how it will affect the business and industry in addition to the exporting. Social institution that includes education, religion, government and business institution is an example a culture act out its way of living. Having a good quality education can help the country’s industry
McDonald’s workforce consist of 73 percent women and people of color making, 43 percent of them are franchise staff and 55 percent are suppliers; additionally, the company has two stores opening everyday in China (Singh, 2010). Furthermore, Lee and Kye-Sung (2000) states 49 percent of McDonald’s total revenue comes from the international market. Gibison (2008) states in order for McDonald’s to reach and increase consumers from diverse backgrounds and different cultures the company tailor its menu by added specialty food for different countries and cultures. An example is the company...
"Studying McDonald's ABroad: Overseas Branches Merge Regional Preferences, Corporate Directives." Editorial. Nations Restaurant News 11 Nov. 2005: n. pag. MasterFILE Premier. Web. 5 Mar. 2013.
A major challenge of doing business internationally is to adapt effectively to different culture. Such adaptation requires an understanding of cultural diversity, perceptions, stereotypes, and values (Hodgett &Luthans, 2005). Doing business overseas has its challenges as well as it rewards.
It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people. Although, they increasingly continue to feed the audience trash, despite their authority as the creator of our social/cultural interactions, and justify their actions by calling themselves industries. Reducing themselves to just businesses whose sole purpose is to create a profit. This admittance of what they feel to be their true purpose however does not hinder their control and power but instead adds to it. Creating a need for there to be some way to analyze and discuss whether they are using their position and power wisely. Filling this void, scholars have theorized ways for individuals to be critical of the media that they intake. One of these critical theories is the “Culture Industry” theory. Using Cultural Theory, as well as other complementary neo Marxist theories, it is possible to determine how Stacy Peralta, once urban youth culture advocate, became incorporated into the superstructure through media use, thus making him a tool for the continued commoditization of society, and a youth marketer for industries l...
The concept of organizational cultures was first raised in 1970s, and soon became a fashionable topic. Organizational culture is the shared beliefs, values and behaviours of the group. Theorists of organizations believe that organizational culture represents the pattern of behaviours, values, and beliefs of an organization. Hence, studies around organizational culture have been seen as great helpful and essential for understanding organizations and their behaviours. Additionally, organizational culture has been considered to be an important determinant of organizational success. Therefore, leaders and managers pay more than more attentions on this topic, focusing on constructing and managing organizational cultures.
This report will provide a detailed cultural analysis of Japan, the host country, as compared to Singapore, the home country. It will also highlight on the business culture, differences between the home and host countries, as well as how the unique culture impacts international business and what businesses should consider in achieving high operation efficiency in the host country.
In order for Western companies and international managers to be successful in Saudi Arabia, they must fully understand Saudi beliefs, family values, business culture, social customs and communication styles. . "The key to global competency is to develop the skills to cope, and that means integrating into the dominant culture and realizing how to properly interpret and analyze behavior" (Hayes, 1996) It is also important that westerners understand etiquette and personal manners in which they conduct business. Preparation and some basic knowledge of the Saudi business culture can make the difference between success and failure when conduction business. This section will describe these attributes in detail.
The concept of organizational culture is one of the most debated topics for researchers and theorists. There is no one accepted definition of culture. People even said that it is hard to define culture and even more change it. It is considered a complex part of an organization although many have believed that culture influences employee behavior and organizational effectiveness (Kilmann, Saxton, & Serpa 1985; Marcoulides & Heck, 1993; Schein, 1985a, 1990).
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates
The differences in other cultures vary from beliefs to ways of life, or norms, of the different societies. The importance of understanding and sensitivity to other countries’ differences is crucial to a business’ success. “Lack of familiarity with the business practices, social customs, and etiquette of a country can weaken a co...
Vignali, C. (2001). McDonald’s: “think global, act local”--the marketing mix. British Food Journal, 103(2), pp.97--111.