Though, these two countries emphasize identity tremendously, this paper will show why created identities require force for implementation and are, thus, not useful at least in the terms for which they were created. Analysis and comparison of Malaysia and Singapore’s political structure, and most influential leaders will shed light on each countries seemingly necessary need for identity. Malaysia has a supreme fear over their identity. Identity resides within race or more specifically in the separation of the various races that reside in the country. To understand this fear is to understand the political structure within the country.
Why they must hide the situations? Don’t they deserve to know? There are many questions that could be asked regarding to these kinds of situations. In conclusion, no one knows for sure how long Chinese government can watch over his or her media for sure. There are many Chinese studying abroad and nowadays number of Chinese studying abroad is increasing and bringing information not only about what had happened in China in the past and how others view China as a country, the government is loosing power to control or there will be increase of higher and stronger security system of China.
Public relation is an essential tool in propaganda to persuasion people in society even though in daily life through channel like advertisement, movie, music, fashion solution and so on. Persuasion is a complicate interactive process. During the interactive process, the sender and receiver are communicated by using symbols, verbal, even though non-verbal such as body language, text and further more. Get through by using those communicate tools, “the persuader attempts to influence the persuadee to adopt a change in a given attitude or behaviour because the persuadee has had his perceptions enlarged or changed.” (O'Donnell & Kable, 1982: 9) The persuasion can be attempts to change target’s beliefs, attitudes, values and behaviours but with the target’s knowledge and agreement. Due to Simons, persuasion is human communication which was designed to influence the independent judgment and actions of targets or audiences by modifying their beliefs, values, attitudes or behaviours on doing something.
Explaining why media organizations sometimes regress from publishing negative news about corporations that finance them or have large advertising campaigns in their newspaper or on their stations and why sitcoms are designed to keep the audiences interests long enough to deliver a lucrative advertisement. The conflict perspective believes media to be a mean for social coercion. In that media uses advertising and programming to influence certain social classes. Coercion, control, and changes in our society are partly due to trends that are introduced through media; television, the internet, print media, and radio, and are imitated by the public while playing an important role in shaping our society. Conflict theory in the end strive to promote social change.
Whilst it is generally accepted that Hollywood films may desensitise children to the consequences of violence, we shou... ... middle of paper ... ...dia and the way it reacts is especially important in society today. Everyday, interpretations of texts are made available to us in the form of mass media such as newspapers and television and it is in our interpretation of these media texts where the basis of public opinion is formed. In summary, the study of media is a crucial tool for regulating what is said and what should not be said. It gives us the power of choice and the power to question. Its main concern is with helping us develop an informed and critical understanding of the nature of media, the techniques used, and the impact of these techniques.
It is increasingly clear that media and culture today are of central importance to the maintenance and reproduction of contemporary societies. Cultures expose society to different personalities, provide models, which display various forms of societal life and cultivate various ways to introduce people into dominant forms of thought and action. These are the types of activities integrate people into society and create our public sphere. Media and technology surround our society; engrained into the fabric of our existence so much so, that it has become hard to find an aspect of life not influenced by its effects. For this reason, media controllers, wield extreme power and influence over the lives of everyday people.
Interpretation of television media will affect everyone differently. There are other conditions, such as influence, that may be harmful for individuals. The American Drama series may negatively affect viewers who aren’t capable of comprehending intense material. For instance, the article Media literacy by potter discusses how it depends on the viewer’s focus to the reality of the show. Some may actually understand what the character’s are going through at the surface level(Potter 163).
However, Cantonese is merely referred to as a regional dialect “with no standardized written form” (Ng, 2009: xxi) while both Chinese and English are currently deemed as the official languages of Hong Kong. The language system in this metropolitan city is somehow complicated because of its colonial background. In the following sections, Hong Kong’s colonial history will be discussed in detail and how this colonial background led to bilingualism will also be explained. Meanwhile, languages used in this bilingual yet diglossic city produce hierarchical status in the society. During the colonial period, English, which refers to the high variety, has been widely used in the Government and by the legal, professional and business sectors, while Cantonese, which refers to the low variety, has been mainly used in social communication as the colloquial dialect.
The rise of consumerism can greatly be dependent on the media perpetuation of ideologies supporting certain goods and services that are then adopted by the society. In so doing, they create ideological frameworks in the society and influence people to choose their ideologies and adapt to them. Continuous exposure of a person to the media has great influence on their beliefs, values and identities. These systems of thoughts and believes are reinforced by the external inputs that are mostly socialization agents like family, friends and even the media. People have identified themselves with the media and they are adopting their ways of lives and thinking from the media.
However, the Chinese culture is trying to transition from traditional Chinese culture to a more modernized version of Chinese culture. This switch is causing controversy all over the country. The uniform language of China is Pȗtōnghuà and the Chinese Communist Party