Cultural Philosophical Analysis Of Fredric Jameson's Cultural Criticism

The researchers used Fredric Jameson’s cultural philosophical analysis as the framework of this study. The concepts of pastiche and cultural logic of late capitalism were utilized to evaluate the authenticity and reproducibility of the artifacts, identify the communication characteristics of the artifacts, determine how do the artifacts communicate the culture of the Cordilleras, and evaluate the consumption patterns in terms of authenticity, reproduction, utility, and deception.

Pastiche

Neo-Marxist theorist Fredric Jameson who is known for his analysis on the cultural trends in the contemporary society introduced the idea of pastiche. It was the scheme of ‘parody’ that constitute Jameson’s concept of pastiche. In his work about the Postmodernism

Jameson’s interest on postmodernism paved the way to his own concept of the post modern society. The post modern society is associated with the idea of the consumer capitalism or the late capitalism concerning the consumption of materials rather than its production. In this condition, the product is treated as an autonomous element from its previous production process. The communication phenomena occurring on the production schemes of cultural material is disregarded. The disconnect of the product from its production method is discounted in the post modern consumer capitalist culture. The separation of the supposed complementing processes causes the loss of original signification and results to a multiplicity of interpretation of the

One of the evident changes within the culture is the emergence of new acceptable features of a culture. These new features existed due to the materialization of new type of style, interests, behaviors, economic order, social life, etc. of the members of the community (Jameson, 1982, 2). The process of changing the manner of production affects the culture in a way that it influences the state where people are in now, including its cultural product. Late capitalism treats the cultural framework as a vulnerable, dynamic, and progressive framework. The reflexivity of socio-cultural elements directly affects the interrelation of institutions within the