Introduction
Cultural globalisation refers to “the emergence of an explicit set of values and beliefs that are regularly shared around the world” (Castells, 2009). Mass media plays an instrumental role in the proliferation of information, which entails the movement and dissemination from a singular source to multiple recipients, who function like nodes to subsequent recipients. Movius explained, “within the modern world the globalisation of media moves parallel to the globalisation of culture” (Movius, 2010).
Media shapes our identity and perceptions of worldly issues and norms that transient through globalisation, which result in cultural homogenisation. For instance, media promotes and extends globalisation via information communication
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This aptly refers to the globalisation of “liberal capitalism” and “materialistic modernity”. In more ways that one would imagine, it is often presumed that “these attributes of capitalism and modernity are “evil”, which benefit more from this course and are proliferating all over the world” (Nahavandi, 2004). Even then, it is no denying that globalisation has existed in various forms for centuries and impact the way mankind has been living on this planet.
The complex relationship between identity and culture is one that is elusive and important in the world today. Identity is a unique characteristic that discerns an individual or community from another. It is often classified as an “expression of culture” (Rahman, 2011). In spite of the uniqueness of individuals and communities, is it then fair to conclusively generalise that the world is experiencing cultural homogenisation at the global level – where identities are subsumed by cultural homogenisation? I agree that cultural homogenisation is taking place at a global level in the world today. And in this research essay, I aim to explain the global phenomenon of cultural homogenisation by focusing on the
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Consequently, the globalisation of culture through mass media is not a process of absolute homogenisation, but it is one that can be recognised as a hybridisation of cultures (Marwan, 2002). I also agree with Appadurai, who explained, “Globalisation is not merely about homogenising different societies into a singular identity, but to stimulate a respond to the growing trends” (Appadurai, 1996).
Therefore I agree that we are experiencing cultural homogenisation at a global level but it can only be made possible with the combined forces and effects of globalisation, advancements in technologies and the power of mass media in communicating messages. The question is not whether we are succumbing to or merely adopting a homogenous culture but it is a matter of how long it will take to
To begin with, culture is something that may change evolve within time but culture is something that come with your heritage or your ethnicity the traditions and things that happen that make up your culture like how your parents raised you are culture. In the informational text “ What is cultural identity” by Elise Trumbull and Maria Pacheco, and in the personal essay “Ethnic Hash” by Patricia Williams, there are similarities and differences in how each writer conveys their message about cultural identity. Based upon their research, Trumbull and Pacheco present the idea that culture changes and that it will never stay the same, while Williams uses her personal experience to develop the idea that many things influence cultural inheritage but
For instance, the roles of each gender in the society became more pronounced and leaders came into power to establish power and order in each society. In a productive society, each individual has a certain role to play to carry out specific tasks. In the essay Homogenization of the Human Experience by Scott Atran, he describes the importance of cultural cooperation and creativity within and between groups in order to increase competition in creating innovations in the society. Atran also emphasizes the the importance of “tolerating diversity” and “respecting nature” is barely acknowledging the
Cultural globalization involves the “spread of culture beyond the region or state from which it originated.” (Davies 1). To understand what cultural globalization is, one must understand what falls under the category of culture, which includes religion, language,
As a living human being we are in a constant state of flux, life events constantly change us. From the smallest thing like a flat tire on the way to work on a raining Monday morning or a compliment a kind person gave you last year that still rings in your ear, all these events change you and shape you. Catherine Latterell points to assumptions about identity and how it is created in her book titled “Remix”, assumptions about identity and how it is created. The three assumptions being: identity is something we are born with, identity is shaped by culture and identity is shaped by personal choices. The assumption that environment has a role in who we are and who we become, as well as what we are born with or without – including our culture, all play a part in bringing together the mosaic of a whole person. Yet it is never fully complete, for it is always reshaping and growing. Mrigaa Sethi discusses these issues in
Whether you belong to a certain race, nationality, ethnicity, religion, geographical region or you identify with a certain sex you belong to a particular culture. Culture as define by Shiraev and Levy (2013), “Is a set of attitudes, behaviors, and symbols shared by a large group of people and usually communicated from one generation to the next” (p. ). In other words, we are a product of what has been handed down to us from the generations before. However, culture is evolving and it changes all the time. Hence the reason, no one group has a unique culture, since we are all influenced by each other’s way of life. As a result of this influence, we form relationships with people we know little about and share our values and beliefs with each other. Thereby creating a cross-cultural mix.
Although there are few, the advocates of cultural globalisation claim that globalisation helps the enrichment of local cultures. They argue that people from different cultures share their ideas and experiences. They believe, naively, that all parties tell and listen the others ideas and experiences on an equal p...
In this essay I will give a detailed explanation of what sociologists mean by the term ‘globalisation’ and how they have tried to explain it.
In the end, what we learn from this article is very realistic and logical. Furthermore, it is supported with real-life examples. Culture is ordinary, each individual has it, and it is both individual and common. It’s a result of both traditional values and an individual effort. Therefore, trying to fit it into certain sharp-edged models would be wrong.
Global cultural imperialism is defined by Dunch (2002) is the economic and cultural hegemony of developed countries, which dictates the path of socio-economic progress, delineates cultural values, standards for civilization and cultural set up across the globe. Media basically refers to all the collective prime means of mass communication namely the internet, print, television and radio as according to Jenkins (2006). Due to technological advancement mass media has been able to extend its reach worldwide. According to Dyson (2011) media globalisation can be attributed to continuous developments in co...
How many times have people asked themselves, who am I? What defines me? Culture plays a very important role in the identity of people. People are born in a culture, their family's culture, but not with an already established culture. The term culture refers to the values, beliefs, customs, style of dress, food, songs and stories that are shared and learned in a characteristic group. On the other hand, identity is a set of features, attributes and characteristics that define a person. Identity is constructed by language, social structure, gender orientation and cultural patterns. Although many do not relate these two themes, there is a complex relationship between culture and identity.
Globalization is becoming one of the most controversial topics in today’s world. We see people arguing over the loss of a nation’s cultural identity, the terror of westernization, and the reign of cultural imperialism. Through topics such as these we explore the possibilities or the existence of hybridization of cultures and values, and what some feel is the exploitation of their heritage. One important aspect that is not explored is that such influences can also be more than just a burden and an overstepping of bounds. These factors can create an educational environment as well as a reaffirmation of one’s own culture.
In fact, most media content are no longer merely artistic and informational – they are meant to engage the masses thus to exert profound influence not only on individual development but also on social advancement. No one can deny that in the contemporary world, media, composed of dynamic and various platforms, is widely perceived to be the predominant means of communication. Noticeably, the term media is first used with the advent of newspaper and magazines; yet with the passage of time, the term is broadened by the inventions of radio, television, video and internet, which are all adapted as forms of media that bring the world closer to us. Indeed, media depends on its wild audience coverage, active public engagement and open, two-way communication to create a highly interactive platform through which “humanity, fully connected, collaboratively build and share a global world”(McLuhan 160).Without doubt, media presents a strong impact upon individual and society in the proc...
Penny, Eschen M. "Globalizing Popular Culture in the "American Century" and Beyond." Academic Search Complete. OAH Magazine of History, 1 July 2006. Web. 20 Apr. 2014.
In the last two decades, the influence of globalization has been rapidly growing through the use of technology, media, communications, transnational corporations, and advances in social relations. With the increase in social relations and advances in technology, this allows citizens across the world to connect and interact, allowing barriers to break down and slowly emerge. The source we are currently met with and are analyzing, proposes that globalization has a negative impact on identities of human beings. Regarding media, culture, beliefs, systems, judgements, and social interactions, globalization can be seen from both lights, positive and negative since it can help spread innovative ideas but also contribute to the process
Not only is there a sense of globalisation in the things we watch but also in the way we watch them. For example, digital television has become such a part of everyday life for the majority of UK viewers that many don’t even know they have it. The total number of households in the UK with digital television now stands at 15,715,178. We are now able to watch the same channels as people at the other side of the world, thanks to digital television. We have so much choice that we, at times, don’t know what to do with all of it. It has the availability to hold around 999 channels ranging from BBC channels to children’s cartoon channels, from DIY shows to adult content channels; it is all available to us.