Cultural Delights Case Study

799 Words2 Pages

Cultural Delights is a bakery deals in the cultural desserts. The core products of the bakery are desserts from all over the world like popular and special desserts from Asia, Meddle East, U.S and Mexico. The purpose of the business is to provide its customers with unique and quality products. The business starts with partnership and plans to earn profit within one year from starting of the business. After this the business will grow to other markets and expand in the third year. The management of the bakery is confident to gain the large market share because of the unique products offered by a single bakery.
Other bakeries are providing one or two specialized products like the wedding cakes, muffin or breads. Cultural Delights provides all of the things also the ice cream under one roof. In addition, the environment of the business is very relaxing for the customers. People can dine-in and also book tables for the parties. The attraction in this business is that Cultural Delights is providing services and products matching with their names. Number of …show more content…

Business Description

a. Industry and perceived opportunity

The name of the business is “Cultural Delights” which is a bakery that creates various kinds of desserts from different cultures or from different parts of the world. The desserts would be America, Asian, Arabian and Mexican. The specialty of this bakery is that it would emphasize the handmade gourmet desserts in a casual environment. The unique selling point of the business is to watch dessert preparation in front of the customers.
In Houston, TX there is $ 33 Billion revenue generation and the business have estimated around 190,000 units or bakery items specifically customized cakes for our business, and the total market supply is 140,000 units. The gap in estimated demand and total supply from major competitors would be like 50,000 units shortage, which our bakery aims to fulfill within stipulated time. b. Legal Form of

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