Marketing Departments in mid-sized businesses face lots of challenges such as how to target customers more efficiently, how to increase market share, how to compete in the market-place and be ahead of competition, and how to increase one-to-one communications with customers. The unsteady economy has pressured businesses to become as streamlined as possible, leaving marketing departments short on budget and staff. Today, our role as Marketing Consultants is to help companies not only retain current customers but also aggressively grow market-share, open new market potentials and add new customers. Our Marketing offerings can help companies conquer these challenges. We can help developing, supervising and executing your Marketing Strategies, whether through dealing with your Marketing Department or through assigning persons from our company.
As China is a growing market compared to Europe where they are situated. Kingfisher should focus on its consumers of the company as in this environment with focus on the importance of consumers satitication would be a key for them to gain consumers. While shareholder value is the most important to the company, they should focus on the staff training improving the significance of the customer. Bibliography
CHAPTER 1 INTRODUCTION 1.1 INTRODUCTION ABOUT THE STUDY : Customers expect the companies to satisfy their demands very quickly, multinational companies are constantly establishing linkages in terms of suppliers and distributors to meet customer needs, if they fail to do so, the companies lose their competitive advantage over other companies. Hence to quickly respond customers and support flexibility, MNC’s implement several strategies. Global Sourcing is the method of sourcing from the global market across geographical boundaries for goods and services. As competition between industries increases, the importance and role of purchasing has similarly enlarged. As today’s companies’ effectiveness is directly connected to the competitiveness of their supply base, hence many businesses have carried out global sourcing strategy to gain access to the best supplier’s potential.
Brands, chooses to be innovative for their business model. Although, there is a huge amount of fast food chain available in the global market, KFC found the key to stand out from the intense competitive environment. By expanding the business to China, KFC learned unprecedented success by being different, not by being the same. The company’s business model is all about adapting to the local culture and understanding the needs of the Chinese market. Three main innovative strategies of KFC in China are localizing the menu, understanding the Chinese culture, and hiring local management.
Firms also use brand extension to increase their profitability by extending the power of their brand image to other product lines. While powerful brands use their brand equity and exercise their muscle power to dominate the market they are also having to face with increasing competition from store brands and retailers who promote their own products. Ultimately the focus of all brands is to improve customer equity. From the consumer perspective, the price for value proposition of brands has to be considered. A brief overview of some of the important factors pertaining to brands and how they shape or affect consumer behavior would help us better understand the pros and cons of brands.
A better understanding of the market information can be useful for the successful marketing plan. The demand would be high from previous customers for this new service and that SMT would also be able to attract business from new customers. Offering short breaks over the Channel Tunnel and short trips based on the core customer segment and their preferences turns business profitable from the increased demand for short breaks and that there were sufficient potential customers available in UK market. This study shows that Sheila and her marketing team’s management their business considering the market research methods which is very influential to the effective marketing plan. By offering unique services and benefits SMT can increase its first brand image to the customers in UK.
This needs a greater synchronization of its operational capabilities and market plans that will assure these expansions are viable and implementable. It is beyond reasonable doubts that new market entries knowledge is important for MVC’s market expansion to China. These skills include; creating insights for targeted customers, assessment of relevant appealing offerings and rendering delivery requirements of its products. Maintaining a clear understanding of this strategy across the board members of MVC is a huge task, but it is fruitful in gaining a competitive advantage over other businesses. Market development always entails some of the processes of selling some of the products in the new market.
Case Study Introduction Healthy Potion is now popular in the area and the business is growing fast. It is now the time for considering a most suitable way to expand the business. This essay will use strategic analysis tools to outline the issues and considerations in order to identify the most suitable way to develop the business. The essay mainly focuses on two scenarios: to open up a new store in CBD; to increase the selling price of each drink. Porter's Five Forces Analysis will be the strategic tool for assessing the potential for profitability of the business.
The SUCCESS of ' popular service among SMEs, always accept the relationship This will open in a new window from the user recognition. According to Kinnell, Feather and Mathews and Chen, users in China is that, increasingly, demanding higher quality in the goods and services. Chinese SMES has shown a rapid growth-measured in terms of size, number, financial position or profits since the reform and opening of the country. Demand for higher-quality goods and services and the rapid growth experienced in the business sector-rotation-increase the importance of marketing in business. The value of sticking to market help define user needs; design and quality products which are suitable as a result; for priced them appropriately; and distribute and promote them effectively.
According to this perspective, the global imperative for outsourcing accelerates as firms evolve from sellers of products and services abroad to setting up operations in foreign countries and staffing those operations with host countries or third party nationals (Greer et al. 1999). Most corporations believe that in order to compete globally, they have to look at efficiency and cost containment rather than relying strictly on revenue increases (Conner and Prahalad 1996). As companies seek to enhance their competitive positions in an increasingly global marketplace, they are discovering that they can cut costs and maintain quality by relying more on outside service providers for activities viewed as supplementary to their core businesses (Mullin 1996; Grant 1996). Other researchers have identified several outsourcing issues, trends and strategies that companies take in establishing and effectively managing their outsourcing activities (Sinderman 1995; Carney 1997).