Cross Cultural Marketing Essay

Cross cultural marketing is the process of a company during business in a market in which the cultural of the potential customer is different from the company that wants to sell in that market. These differences can be seen in many different areas, including language, value systems and social morale. In addition the educational level and the style of living must be considered. This essay will focus on what must be done by Company A a United States based company to understand and do business with a cross cultural marketing in France. In this essay I will discuss the different areas that the company must be prepared to deal with because of the differences of culture, and how to overcome those challenges. When dealing in a cross-cultural market

The humble perspective of the Chineese will sacrifice their personal rights for the sake of the rights of others. Understanding this will lead to the understanding that a marketer must focus on the whole group to be effective This is the only way that the average customers from China will be reached, thereby avoiding the possible loss of customers do to the wrong appoach. The need of the customer must be considered above the need of the company when pricing the products. In order to demonstrate that the company cares about the Chinese people, our company must put their preferences and taste first. Business relations are also a vital cultural aspect to be considered by company A.In addition the Chinese are a very social culture therefore it will call for the marketing team to pay special attention to this aspect of their behavior. This means looking at relationship, then looking at business. Coversly American 's, tend to be more stand offish. Americans value contracts more than they value relationships, and this must be addressed by the marketing team. Socialization must especially be involved as part of the promotional aspect. This should include conferences and gatherings as part of the promotion (Dsouza,