However, for many marketers selling products and services in their own country is easy when compared to the efforts needed to gain sales in other countries. So in this essay I will discuss the unique challenges of Business 2 Business (B2B) in International marketing, which will improve the chances of success in this kind of marketing. II. International Marketing A company, which want to be internationally should generally be modified and adapted to foreign markets. So in each foreign nation, the company is likely to find a combination of marketing environment and target markets that are different from those of its own home country and other foreign countries.
People from all over the world can purchase beading products easily and conveniently because the role of information allows the possibility to convert currencies and languages over the Internet. Information systems also allow each franchise to interact with each other or clients conveniently, as well, via email and/or teleconference, etc. Also, information systems allow for networking so that each franchise can share information with each other in a short amount of time. Information systems could also stop the Bead Bar from losing business. Since the Bead Bar is growing and yet still using a paper-based system, they will run into organization problems.
Definition Cross-cultural commination important in today’s society because it’s what builds the company, technology and globally. Cross-cultural communication is the comparison of two or more cultural communities (Dainton & Zelley, 2015, p. 97). It’s an understanding how other people communicate around them from another country. It knowing the difference between business customs, beliefs, language difference, and nonverbal differences. By not understanding differences, communication can be difficult or create a barrier while conducting business.
To claim no ethnocentricity would be to separate oneself from one’s own culture. It is only human nature to be grounded in and reflective of the culture that you have been immersed in since birth, as it is your connection to your heritage. In this sense, ethnocentrism is not all bad, and can be beneficial in promoting cultural diversity (Rosaldo, 2000). It becomes bad when we do not acknowledge other cultures or we expect others to adopt our cultural norms because we believe their cultural norms are wrong. This behavior stems mainly from the troublesome nature of not understanding the basis for their beliefs and values, and from intimidation due to the mere existence of a different view of norms within a culture, leading to a threatening atmosphere when our cultural validity is challenged.
To begin with, due to the moral codes are different from different cultures, relativist suggested at last that we should not judge other culture and what they do, which implies to all the people from different culture and believes, which means they all accept that judging other people is wrong. This point makes “tolerance” became a “universal truth” that individuals should all agree with and even relativist wanted people to follow it. Thus, it contradicts what they say about there is no “universal truth” that every one believes and follows. From the similar point, if we all think the culture is equal and there is no right or wrong either good or bad about any culture, why should we “tolerate” some cultures? From William’s point of view, if a culture think tolerance is wrong, from the standpoint that “ the culture is right for a given society” (William’s) is right to think tolerance is wrong.
The beliefs in morality that cultures hold, although different from others, are just as equal in ethics as any other culture. Ethical relativists realize that what one culture considers as normal may be thought of as morally wrong by another because ethical matters are relative to the individual and culture. Cultural relativists have more of an open option of thinking their own opinion through their own cultural beliefs without supporting nor forcing cultural imperialism. They want to learn about other cultures and their ways of life, but they can hold an opinion about morality and ethics that come from being human and having human rights without imposing their beliefs on others. Cultural relativists accept diversity and strive to study it while ethical relativists do not think that there is a universal right or wrong and see ethics as relative.
While cross-cultural and global studies are fairly new in the last decades, it is spreading worldwide attention because businesses are done globally. Cross-cultural communication is possible and can be achieved when leaders remain open, flexible, and non-judgmental. A good rule of thumb is that while Americans are studying and learning cross-cultural communication, the other countries are studying the western culture as well. Cross-cultural intelligence is necessary in today’s competitive business practices because, in order to be successful as a global leader, one must be adaptable to the changing business practices and culturally sensitive to how businesses are conducted
Understanding these values will help create an effective communication strategy with partners from these regions. Communication is the life blood of any organization; it requires a proactive approach because many hindrances have the ability to degrade or obstruct the ability to pass information and therefore have a direct effect on business relationships. A proactive corporate approach is not yet the norm for most companies. As a strategic i... ... middle of paper ... ...rimarily by economic interdependency and advances in technology, but that success will be driven by the ability of international managers to understand appropriate business etiquette, customs and values among nations of the world. Because communication is culture bound and culture specific, it is important that companies involved in international business devote adequate time to learn, understand and appreciate the different ethical and cultural habits.
Today, even traditional brick and mortar organizations must establish a web presence if they want to remain competitive. A strong business case can be made that organizations that don’t enter the e-commerce fray will eventually be left in the technology dust (Trepper: 2000). E-commerce however, is really much more than just exchanging products or services for money over the internet. It is an enabling technology that allows businesses to increase the accuracy and efficiency of business transaction processing. E-commerce is also a way for organizations to exchange information with customers and vendors to the benefit of everyone involved.
“Advances in communication and transportation have a created a rich, unprecedented mixing of cultures throughout the world” (Doc 5). This creates people who are more open-minded. The more open-minded a person, the less biased s/he is at making decisions. Furthermore, a dominant language is necessary to convey ideas from one culture to another. “A shared language is…a critical tool for passing cultural kno... ... middle of paper ... ...against the harms of the internet.