Crizal No-Glare Lens: Ad Analyze
On the first page of the January edition of Good Housekeeping Magazine there is an ad for Crizal, a lens that promises to be glare free. The focal point of this ad is the comparison between a Crizal lens and ordinary lens. The ad depicts two people riding on mopeds with cars and shinning headlights in the background. It is a clear night right outside Washington Square in New York. The hustle and bustle of the city’s night life is ever present in this ad. The apartment buildings in the background fulfill the setting of a busy city, while the Washington Square Arc makes an attractive centerpiece for the ad that would grab anyone’s attention. The lights from vehicle headlights reflecting off the wet pavement from a previous rain shower show the need for glare free lenses. As we know driving can be dangerous, so not only does the ad promise clearer sight, it also promotes safe travel on the roads by helping their wearers see more clearly. From just the picture used for the ad you would think the only thing special about these glasses is their glare free lens. This would show a very limited view of what all the glasses can do. To increase the effectiveness of the ad, the company puts a dark blue bar that lists the features of the lenses near the bottom of the page. This particular ad sells its product by showing what their product can really do.
The background plays a big role in this ad, but for now we are going to focus on the most important part of the ad, the text. The first line of text on the ad says “Glare? The choice is clear.” This line really catches my eye for two reasons; it shows just how confident the company is about their product and it’s a nice play on words. The second line says “or...
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...he ad I begin to want to know more about the product, and I’m really starting to become convinced by this product.
From the background to the text this ad really gets the job done. It appeals to the viewers in all the right ways. The combination of the right scene and the appropriate text really make an appealing case for their potential customers. This is going to create some tough competition with their competitors, especially if they can continue to keep great ads like this circulating. I’m so convinced by this product that I’ve even considering buying the lenses, and I don’t even wear glasses! For an ad to be able to appeal to people that have no use for the product, it really speaks for itself.
Crizal No-Glare Lens. Advertisement.Good Housekeeping Jan. 2014: 1. Print.
“On my honor I have neither given nor received aid on this assignment”.