Being required to read books is not always something you look forward to in a class. Actually it’s probably one the worst things you dread. Especially this assignment, I was honestly not looking forward to anything about this book when I was preparing to read it. And though the premise of the book is actually very relevant in today’s day in age, I still felt like the information just could not be that important to me personally. Even after reading the introduction I could not have been less interested in the book than before I began reading it. But then as I began to get into the meat of the book I found myself beginning to see how this book was about me. It is about the generation in which I was born and a generation in which the Internet will forever change.
In the following paragraphs I would like to share my thoughts about particular chapters in the book in which I found the most and least intriguing. While reading the book I did find many points on which I found myself agreeing with, but I also did come to statements that were not so easy to support. And these points will be the focus of my paper.
The first chapter that I really found myself getting into and finding myself in total agreement with was chapter seven, “Campaigning To Win The Fifth Estate”. Morris’s basis for this chapter, and reasoning behind it is right on target. As our world evolves, so does the means of communication. As a faster more technically advanced Internet replaces television, people that have relied on television as their main means of communication will be rudely awakened to find they have much to learn about “Internet campaigning”. The first section speaks about the way in which internet campaigning will be completely different from traditional campaigning because it is entirely voluntary. Instead of politicians counting on the fact that we will be sitting in front of the television every night, they will have to design political messages that actually contain intelligent political thought. The way we have been spoon feed campaign messages through television commercials will no longer be a choice. No, we will now have the choice to find which information we want to read and which we choose not to. A whole new way to campaign will have to be brought into use.