Critical Thinking Application Paper
explanatory Essay
1510 words
Critical Thinking Application Paper
Since founded in 1899 by Cleyson Brown, Sprint has always maintained as its core value, integrity in all that they do. With coverage in over 200 hundred countries worldwide, Sprint has been offering wireless telecommunications, web browsing, messaging, entertainment and even GPS location on mobile phones to their customers. Among other products and services Sprint has to offer we can find local and long distance communications services for homes and businesses, calling cards, prepaid phone cards, conference calling, personal toll-free numbers and more. Specializing in the business communications environment, Sprint has always been on the forefront of technology. Among its most notable achievements we can find:
1. 1975 – World’s first public Data Network is launched.
2. 1987 – First nationwide, 100% digital, fiber-optic network is completed.
3. 1992 – First carrier to offer commercial internet access.
4. 1996 – First nationwide 100% digital PCS wireless network is completed.
5. 2000 – Becomes the largest all-digital wireless service company in the U.S. and more than 70 countries.
As a worldwide leader in wireless communications we believe Sprint should incursion into the market of communications in the island of Kava for youth’s 6 to 12 years old. The Sprint Buddy Phone as it is called will put Sprint in a strong position to penetrate this market that makes up 50% of the entire population of Kava.
Although this is not a new product in the market, in comparison with our competitor’s product the Sprint Buddy Phone will be more appealing. It is not just another kid’s play phone with just a few buttons; it is a phone that can give kids the opportunity to connect to people in so many ways with features like the adults phones but with a fun twist to them. The following SWOTT analysis will provide a snapshot of how the market is moving in terms of similar products and what are the potential opportunities for the company to introduce this type of product.
STRENGTHS:
1. The company has a strong financial position with high volumes of and a proven track record of sales. Sales volume of this company is currently over $59 millions of dollars.
2. The company offers a comprehensive range of communication services that provide mobility to consumers, business and government agencies that are customers of Sprint.
In this essay, the author
- Explains that sprint, founded in 1899 by cleyson brown, has been offering wireless telecommunications, web browsing, messaging, entertainment and even gps location on mobile phones to their customers.
- Explains that the company has a strong financial position with high volumes of and proven track record of sales. the company's sales volume is currently over $59 million of dollars.
- Explains sprint offers a comprehensive range of communication services that provide mobility to consumers, business and government agencies that are customers of sprint.
- Explains that sprint is widely recognized for developing, engineering and deploying innovative technologies, including two wireless networks that are considered robust in offering mobile data services to the industry.
- Explains the instant national and international walkie-talkie capabilities; award-winning and global tier 1 internet backbone.
- Explains that the company has received numerous awards and recognition in different categories such as family packages, innovative products, environment protection programs and many other categories.
- Opines that even though the company has been recognized for family plans and programs, there is no product that is intended to fulfill the needs of customers that are parents and need communications devices for their children.
- Opines that sprint's offers are targeted to travelers and executives who need a variety of services. this creates an impression on consumers that the company may not be interested in small accounts.
- Opines that the company's home page does not provide much indication nor information to lead families or parents to specific pages or features that fall under family domestic categories.
- Opines that communication needs around the world are growing rapidly; therefore, the opportunity for sales will be constantly growing among communication companies.
- Explains that as time and technology change, people have different needs that were used to be traditional communication, such as tv, mailing letters and analog phones.
- Explains that the population of young people that are students and children has grown and these have more access to technology such as computers at school, laptops at home, cell phones and others. the education systems are becoming paperless and more technology oriented, therefore, the need to supply products to these consumers.
- Explains that technology facilitates communication among people everywhere, and people that are not even known can contact others easily through interment, phone calls, etc. this becomes a threat for parents who are concerned for the safety of their children.
- Opines that regulatory agencies are trying to establish controls for the proper use of communication, but this is still very remote and not necessarily provides effective alternatives to avoid sexual offenders to approach children through these systems.
- Explains that competitors within the communication industry have already designed cell phones to fulfill parent's needs to maintain communication with their children. these phones provide safety futures to keep parents out of worries in terms of unknown callers.
- Explains that even though 50% of the population of kava is under the age of 15, a lot of them are indians and have poor technological knowledge.
- Explains that due to the increase of the use of technology in the educational systems, more children will normally learn about technology and need more alternatives for communication.
- Explains that communication companies are moving more into designing products and services that provide students, senior adults and children, alternatives to anticipate the future with innovative technology.
- Explains that more permits from the regulatory agencies are arising that will allow different types of technology systems.
- Cites sprint's home page http://www2.sprint.com/mr/consumerhome.do.
- Opines that the sprint buddy phone will put sprint in a strong position to penetrate the island of kava for youth's 6 to 12 years old.
- Explains that the sprint buddy phone will provide both of these necessities to its customers. the best reason to purchase a cell phone for kids is being able to stay in touch with them at all times.
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In this essay, the author
- Explains that radioshack began operations in 1921 in boston, ma as a simple, small retail store specializing in ship radio equipment and “ham” radios.
- Explains radioshack defines three distinct product line platforms within the industry: mobility, signature, and consumer electronics.
- Explains that radioshack's mobility platform is part of the reason it holds over half of their sales. partnerships with at&t, sprint, t-mobile, and verizon, made wireless services the focus.
- Explains that radioshack had 4, 476 stores in 2011, located throughout the us, puerto rico, and us virgin islands. it recently severed ties with 1,496 target mobile centers and other partnerships like sam’s club.
- Explains that radioshack has hit a turning point and ceo magnacca knows it. in the 2012 annual report, he pointed out that the company has fallen far below its potential and has disappointing financial performance.
- Explains that radioshack recently introduced a new marketing strategy, "it can be done, when we do it together." the new slogan reaches back to the early days of the store for hobbyists.
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- Explains that radioshack's expansion into malaysia is due to its agreement with berjaya retail berhad, which will open stores spanning ten southeast asia countries.
- Describes the swots, strengths, and weaknesses of the industry.
- Analyzes how circuit city, a former competitor of radioshack, closed all of its retail stores in 2009 — it held 12% of market share in 2008 and only held 5.6% as of 2012.
- Explains that the consumer electronics industry was recently on the decline with margins decreasing from 3.0% to 2.7% from 2007 to 2012. margins are projected to increase due to rising per capita disposable income and a higher consumer sentiment index.
- Explains the projected per capita disposable income and consumer sentiment index through 2018.
818 wordsRead More - General Environment of T-mobileargumentative essayIn conclusion, current trends and significant events concerning T-Mobile were examined. A hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics. T-Mobile is strong across the board, with surprising statistics backing up a variety of topics. The economy is strong, the demographics are not far-fetched, technology is improving, there’s no huge political or legal scandal, and T-Mobile is socially strong.
In this essay, the author
- Explains that their team performed a scan of the general environment concerning t-mobile. topics included the economy, demographics, technology, legal and political events, and social attributes.
- Concludes that current trends and significant events concerning t-mobile were examined. a hard look was given to the economy, demographics, technology, political and legal issues, and social characteristics.
- Explains that the rate of mobile usage is zooming these days, and that business trends could still make a huge difference in mobile companies.
- Analyzes the demographics of t-mobile to see if these perceptions hold true or are held under false pretenses.
- Explains that t-mobile's contract-free plan was well received, with customers switching providers. its innovation unfolded last march when it offered the simple choice plan.
- Explains that the emergence of the national security administration monitoring americans activities can have major implications for the mobile industry as privacy becomes a key concern.
- Explains that social factors affecting the development of companies will be discussed in this section.
1823 wordsRead More - The Cell Phone Industryexplanatory essayCell phone manufacturers and service providers are at the core of the cell phone industry. These corporations are integral from their research and development endeavors to interactions with the consumer and the marketing of new products. The companies that control such factors of cellular phones are very numerous, so it is difficult to address all the cell phone manufacturers and service providers. However, we have focused largely on only the most significant cellular companies namely in the U.S. marketplace, although many have global ties. Collectively, companies around the world have the same goals in mind – to create desirable cutting-edge technology and to increase consumer satisfaction with hopes of generating sales, and thus profits.
In this essay, the author
- Explains that it is difficult for companies to keep up with changing trends across the world, as consumers demand different technologies and products. in europe, service providers have long offered inexpensive prepaid plans targeting teens and consumers with poor credit.
- Explains that the cellular phone industry is huge, with billions of dollars in revenue for individual companies, and consumers having a wide variety of options when choosing service providers and phone manufacturers.
- Explains that cell phone manufacturers and service providers are at the core of the cellular phone industry. they focus on the u.s. market, although many have global ties.
- Opines that incode releases top 10 predictions for wireless carriers in 2004. kageyama, yuri, kharif, olga.
773 wordsRead More - AT&T Business Strategyargumentative essayBranding/Promotion – AT&T is leading to be the only telecommunication company their customers need by connecting people better than anyone else.
In this essay, the author
- Explains at&t wireless is the leading wireless telecommunications provider in the us market. the us wireless market constitutes over 243m wireless subscribers.
- Explains that the new at&t mobility business unit leads in the current market share narrowly over verizon wireless.
- Compares at&t, verizon, sprint-nextel, other, and t-mobile.
- Explains the merger between cingular wireless and at&t wireless created the largest footprint of any wireless carrier. spectrum for wireless carriers is a commodity to evolve technology and support capacity.
- Explains that at&t spends a significant amount of resources to create several major programs versed in leadership, management and business learning.
- Describes leadership development program (ldp) as a two-year rotational program for recent bachelor and mba graduates with outstanding leadership potential.
- Explains it matrex (management transition exchange) is the information technology hiring program for high motivated individuals. the group consists of recent college graduates in the areas of client/server mainframe and web development.
- Explains that the financial leadership program (flp) is designed to give individuals the breadth and depth of business experience necessary for a successful career. participants are rotated through high-profile decision-making positions in which they work directly with key members of the senior management team.
- Explains that at&t's master strategy is to be the only telecom provider their customer would ever need by connecting its customers anywhere.
- Explains that at&t is positioning itself to be the leader in wireless coverage, identified by the move in the global markets.
- Explains that at&t allows number portability and maintains industry practice of 2-year contract commitments. they are adequate in this regard.
- Explains at&t will migrate towards operational excellence as its legacy tdma equipment, billings systems, and transport infrastructure are dissolved. the move will support increases in voice/data.
- Explains that at&t wireless has successfully executed its strategy growing its operating revenue by 14%. the merger of networks was the best solution due to the similarities in the gsm technology.
- Argues that at&t has chosen the right primary strategies to gain market share over verizon while reducing churn by 20%.
- Opines that at&t should modify the point of sales for the iphone (edge version) once the 3g version becomes available.
1387 wordsRead More - Evaluating Three Cell Phone Websitescomparative essayIn this paper, I will compare three different websites that contain information about cell phone plans. I chose T-mobile, Verizon and Sprint for comparisons. I chose T-Mobile because I am currently using T-mobile as my cell phone plan. I selected Verizon and Sprint because they are the leading competitors of T-mobile.
In this essay, the author
- Explains that many cell phone service companies in the us provide websites in order to give information to the cell phones users.
- Compares three different websites that contain information about cell phone plans. they chose t-mobile, verizon and sprint for comparisons.
- Explains that the t-mobile website is owned by the company. it is made to help their old customers to control their accounts and to get new information.
- Explains that the t-mobile website is simple and easy to read. it provides two choices, personal and business customers.
- Explains that the t-mobile website provides more information about coverage area and switching plan. it also provides information for job seekers and developers.
- Explains that the t-mobile website has a good organization. it is designed well so that first-time customers can directly choose their needs.
- Explains that the verizon website is owned by verizon company. it is made to help old customers to control their account and to get new information about verizon.
- Explains that customers can choose between products, plans, mobile options, business, support, my account, and about us when they open verizon website for the first time.
- Explains that the verizon website provides facility for existing customers to log in into their accounts. it contains complete information about company profile and the latest news about verizon.
- Explains that verizon provides accurate information about wireless pricing, coverage, customer service, and offers near their location by entering their zip code in the box.
- Explains that the organization of verizon website is good enough because it consists of very brief choices that will be helpful for the customer in viewing this websites.
- Explains that sprint's third website is owned by sprint company. it is made to help their old customers to control their account and to get new information about sprint.
- Compares sprint's website to t-mobile and verizon, and explains that it provides two choices, personal and business customers.
- Explains that sprint website contains the latest news about sprint. it also provides information about how the users can reach and contact them.
- Explains that the sprint website has updated information about stock values and gives customers the opportunity to make feed back about their website.
- Explains that the sprint website is organized in a good manner. it does not confuse users when they open the website for the first time because they can directly choose their needs.
- Concludes that the verizon website gives the most information that customers need to compare to the other two websites, t-mobile and sprint.
1366 wordsRead More - Position of Vodafone in International Marketsanalytical essayTelecommunications gained mainstream attention in the early 90’s; however the initial key market was business men and women, who used their phones whilst being on the move and so allowing them to communicate with their companies with ease. Though in the modern era, telecommunication went through segmentation in the market trends, and now in this day and age it would be difficult to find someone who does not own some form of mobile technology. Many phone providers battle to provide the best service for their customers (Figure 1).
In this essay, the author
- Analyzes vodafone's current position in the international market, their competitive strategy, and their influence of products and services in relation to the demand of the market.
- Explains the purpose of the report, which includes an outline of current operations, competition, external forces, strategic opportunities, and recommendations for the future of vodafone.
- Explains that vodafone is a multinational cooperation who retail in telecommunication services. they were originally set up in the united kingdom in 1984, and since then they have expanded globally.
- Analyzes vodafone's market share compared to other leading brands, and its competitive advantages by analysing their swot analysis.
- Explains that vodafone is recognized as one of the most trusted service, with their excellent signal strength and efficient services. vodafone has a well-defined cost reductions structure for operational costs.
- Explains that vodafone has an established presence in mature and emerging markets such as africa and asia, which have expanded its market share and revenues.
- Explains the strengths and weaknesses of vodafone, stating that they provide a highly diversified service with an excellent network infrastructure, while providing innovative services.
- Explains that vodafone would have to fit their prices within the hierarchy of social class, and their objectives are usually set from a middle class.
- Explains that vodafone are the second largest company in telecommunications within the global market, though their services are more directed towards those with a higher economic growth.
- Explains that the telecommunications market is growing and expanding, which consequently becomes a highly competitive market with extremely high penetration rates.
- Explains vodafone's differentiation strategy to provide a service for people with vast amounts of needs, including different allowances of minutes, texting and data for different monthly tariffs.
- Explains that to achieve an effective competitive advantage, a company must identify their abilities to differentiate themselves from other companies in the market.
- Explains that vodafone's strategy is a mix of expanding their geographic capabilities, to entice new consumers, maintain their current consumers and increase their technology capabilities by increasing their availability and network connections.
- Explains that mobile operators don't want to end up on the same level as internet service providers, where they may be unable to appropriate the value under porter's value chain.
- Analyzes porter's 5 forces and generic strategies to understand the intensity of competition in the market.
- Explains porter's 5 forces framework, which evaluates strengths and weaknesses of each force within the model, and applies them to the level of competiveness.
- Explains that o2 and vodafone are the leaders in the uk mobile market, and that the threat of substitutes is high due to a rapid improvement on the way communication is made.
- Explains that ofcom's data shows that vodafone received the second least complaints from the biggest providers. orange got the most complaints in the last quarter of 2011, overtaking three.
- Explains that o2 are the main competition vodafone face for the position of leading mobile network provider.
- Explains that vodafone uk is one of 16 vodafone groups operating worldwide, with a massive 347 retail stores. the ceo of britain's vodafone group plc explained his perceptions of the company’s prospects at defeating credit crunch issues in europe and the us.
- Describes vodafone's diversification strategy in terms of market segments and geographical areas to expand their range to the technological advantages currently being innovated worldwide.
- Explains that the mobile communication industry has gone through rapid change, driven by new technological advances, such as the introduction of ‘smart phones’ and the capabilities of exploring the internet through a handheld device.
- Recommends using a pest analysis to gain insight into vodafone's social and environmental implications.
- Explains that the eu roaming regulation plan to decrease the level of charges made by mobile phone usages abroad by 70%.
- Analyzes the pest analysis for vodafone, based on preissl, curwen, and haucap's telecommunication markets: drivers and impediments.
- Explains how vodafone's global vs. local approach has given them the opportunity to provide service to diverse cultures, but view the world as a single market.
- Explains that vodafone are already recognized for their sponsorships of worldwide brands, such as formula 1 and specifically ferrari. their departure has led to great pressure for mclaren as without vodafone, they cannot afford to slip further behind.
- Recommends o2 and vodafone's future strategy for expansion to the untapped market.
- Opines that the constant increase in popularity of smartphones and tablets may increase the revenue of vodafone. the inability to satisfy the consumer needs within the market is more associated with those of a lower disposable income.
- Explains that the mobile communications industry has low threat of new entrants, but this could change with future strategic partnerships accruing.
- Recommends performing gradual acquisitions throughout the world and accessing emerging country markets, such as in china or india. diversify products and services along with these trends.
- Cites http://www.theguardian.com/sport/2013/mar/14/vodafone-f1-exit-mclaren-pressure.
- Cites the following sources: http://news.bbc.co.uk/1/hi/business/7341286.
2887 wordsRead More - The Negative Affects of Cell Phone Useanalytical essayOne of the primary functions of the cell phone is to communicate with others in a convenient matter. In 2005, Marilyn Campbell shared, “One of the main stated reasons for young people’s use of the mobile phone is functionality or ‘micro-coordination’ of their social life.” For many, this accessibility has ...
In this essay, the author
- Explains that cell phones have become a staple device in today's society. although they offer convenience, they arguably come with negative and impactful effects on our social lives.
- Explains how the advent of cell phones has changed how society performs everyday tasks.
- Analyzes how the cell phone's primary function is to communicate with others in a convenient matter.
- Explains that three quarters of teens, ages 12-17, owned cell phones, and twenty-three percent of them indicated they possessed a smartphone.
- Analyzes how cell phone use negatively affects driving performance, causing many individuals to divert their attention from the road while driving.
- Opines that the ban on texting should be implemented in all fifty states. innovative technology needs to be made available to drivers and consumers.
- Opines that automotive manufacturers need to incorporate systems into their vehicles as well. ford sync allows hands-free calling, traffic alerts, 911 assist, turn by turn directions, music search, and audible text messages with the recent update through voice commands.
- Argues that critics may argue that the costs of texting while driving are expensive or that not every situation is unsafe, but they are wrong. these technologies are fairly inexpensive and a majority of the time situations involving
- Suggests further research on cyber bullying and social networking privacy to better understand how to prevent and address these issues. existing research is lacking related to variables like users’ age, gender, or race.
- Concludes that social networks are a growing form of communication in our society today, affecting virtually all fundamental relationships in america.
- Cites wilson, f. a., and stimpson, j. p. (2010). trends in fatalities from distracted driving in the us, 1999 to 2008.
- Explains that texting while driving on automatic: considering the frequency-independent side of habit. computers in human behavior, 28(6), 2083-2090.
- Explains that texting and accessing the web while driving: traffic citations and crashes among young adult drivers.
- Describes gauld, lewis, and white's views on concealed texting while driving.
- Opines that even a little is too much. traffic injury prevention, 14(2), 132-137.
- Explains the impact of distracted driving on safety and traffic flow.
- Cites wilson, f. a., and stimpson, j. p. (2010). trends in fatalities from distracted driving in the us, 1999 to 2008.
1712 wordsRead More - Cellphones and Technologyargumentative essayTechnologies within cell phones are changing rapidly; so rapidly that the changes cannot be controlled. Cell phones and phones in general have evolved greatly since they were first invented, with everything available with only a click of a button. In general, phones have gone from being connected to one through an operator, to calling someone using a dial phone, to being able to contact someone while they are on the go at a pay phone station, to having one’s own personal hand held cell phone. Cell phones have greatly come a long ways and have technologically improved. However, with these advancements in cell phones, they have the ability to shape one for better or for worse. Which side do you choose? Authors, Christine Rosen, Paul Goldberger, Jeffery Rosen, and Sam Anderson all share the same subject of technology but each carry their own thoughts and ideas as far as cellphones shaping one.
In this essay, the author
- Compares paul goldberger, author of disconnected urbanism, and jeffrey rosen of the naked crowd.
- Explains that phones have both downfalls and positive aspects, such as the ability to call, text, and even face-time a loved one without traveling.
- Explains that cell phones have a lot of downfalls, such as making people lazy and dependent.
- Explains that phones distract one from doing their assigned duty. they are the main cause of accidents and kill a lot of innocent people.
- Explains texting and driving statistics. n.p., n.d.
- Analyzes how technology has shaped people and how it is affecting americans daily lives.
- Explains that americans are trading privacy for an illusory sense of security and connection, turning many of us into virtual portraits of grief.
- Explains rosenwasser and stephen's writing analytically with readings, in their 2nd ed. boston, ma: cengage.
2064 wordsRead More - When small portable cellphones started to emerge, they opened a new realm of socialization to the younger generation. They became cheaper and families would now own one to keep contact with each other. Young people would now be able to afford a cellphone that could call and text their friends or family anytime and anywhere. Mary Redmayne a researcher at the Victoria University of Wellington concluded that, “Texting dominates young adolescent communication choices, and the use of cellphones, as a way to develop and maintain social interaction, is growing” (Redmayne 1). Cellphones have now become a part of young people’s lives, and getting introduced to them at a young age, has caused them to be dependent much more than expected. A German study found out that in 2002, “ 34.7% of mostly 9-16 year olds owned a cellphone” and in 2007 “ 96.5% of Spanish children aged 13-20 owned their own cellphone”(1). The studies have led to researchers into finding out that the age of a young person increased his or her ownership. Young people are given something to be responsible of and as they age and as they...
In this essay, the author
- Explains that texting and cellphone usage has drastically impacted the lives of young people. they state that cellphones are causing more harm than good due to radio frequency transmitted by the cellphone.
- Explains that small portable cellphones opened a new realm of socialization to the younger generation. they became cheaper and families would now own one to keep contact with each other.
- Argues that cellphones are the latest trends that emerged around the generation that the young people are living in today.
- Explains that cellphones have led young people into being more social to the world especially their families and friends. the good might outweigh the bad.
- Opines that health is important to young people's lives, noting junk food can cause serious health problems. both microwaves and cellphones contain electromagnetic fields that can be harmful.
- Argues that cellphones have created a lot of damage in our society and the only way to solve the problem is for parents to limit the use of phones.
1143 wordsRead More - The Negative Impact of Text Messaging on Literacyanalytical essayMobile phones have become a way of life for many people and it may not be the best thing for their literacy, spelling, and communication skills. Mobile phones are the sole means for communication for many people, including young adolescents. In some cases they have completely replaced the thought of having a landline phone at home or in the office. A 2008 study by The Mobile Life Report found that 94% of young people in the United Kin...
In this essay, the author
- Argues that text messaging is damaging our literacy and communication skills as a society. textese has consumed the lives of millions across the globe.
- Explains that mobile phones have become a way of life for many people, including young adolescents.
- Explains that text messaging has started the decline of the english language. it originated from instant messaging and personal computers.
- Explains that teachers are finding text speak in children's school work, which is spilling over into writing assignments and tests. textse is more commonly used with students who aren't as literate as others.
- Opines that text and instant messaging negatively affect students' writing quality, as they bring their abbreviated language into the classroom.
- Analyzes how ross sums up the growing concerns teachers have that texting and iming have either covered up or deteriorated students’ literacy, spelling, and writing shortcomings. textese is taking over the english language that took centuries to build
- Compares the results of studies on children and adults using textese and their ability to perform and function in reading, writing, and vocabulary.
- Opines that texting will not be going away anytime soon if ever. it is a widespread and commonly used version of communication that has become its own language.
- Explains children using mobile phone 'textisms' in school work.
- Analyzes the effects of text messaging and instant messaging on literacy.
- Explains wood, meachem, bowyer, jackson, tarczynski-bowles, and plester, b. a longitudinal study of children's text messaging and literacy development.
1434 wordsRead More