Critical Analysis Of The World Is Flat By Thomas Friedman

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Executive Summary
The world Globalization has become the controversial for the economist and the International Business Strategist. It has been good for Multi National Corporations for the access of resources. Thomas L. Friedman has made statement by his book “The world is flat” which is a metaphor to say the world is leveling. He mentions the power of digitalization which has leaded us to be competitive. In opposition Pankaj Ghemawat counter state that idea presented by Friedman with the facts and data which is more logical than making a statement which is not supported by data.
The critical analysis on the contradicting perspectives of International Strategy is the result of learning and experience to different concepts, journals,
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But has the world become really flat?
Thomas L. Friedman in his book has discussed various examples during his travel to abroad and interaction with lot of individuals; he mentions the use of technology in the competitive environment, how the technology is going to create benefit to people with skills. He also states the work will be done either by you or someone else will do it.
Friedman mentions about the Internet which will help small companies to compete with larger business, China based Alibaba which was established 5 years after Amazon.Com has 443 million customers where as Amazon .com has around 304 million customers.
There is no argument to fact that world is leading towards Globalization and the countries are becoming compatible to each other for resources. In real has world really become flat? Do international boundaries have been ignorable? The answer to this question is not easy. Soon after the book was realized it has received lot of criticisms The Washington Post called the book an "engrossing tour" and an "enthralling read". Nobel Prize-winning economist Joseph Stiglitz has criticized about Friedman in his book Making Globalization
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However all this criticism has lead to discussion is the world really flat or not or is it getting less flattened, Pankaj Ghemawat, in the article published in Foreign Policy magazine(2007) opposed the viewpoint of the Friedman mentioning the point stated by Friedman is partially true and he present the facts by mentioning about the investment, where the global mantra for investment is “Investment knows no Boundaries” but total amount of world’s capital formation from Foreign Direct Investment is less than 10% he mentions about call rate and internet users by citing example of facebook. He also mentions financial hub like New York, Honkong, London and Frankfurt are platform for global integration but they still focus on the domestic activity despite of the available

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