a. A description of the research problem including a problem statement (25 marks)
Problem Statement: The affect of creative tourism on Malta as a destination
Tourism can provide various experiences for different kind of people who will seek distinctive experiences (Richards, 2011). The relationship between tourism and creativity is developing rapidly. One can argue that creativity helped in transforming traditional culture from tangible heritage to more intangible culture emphasizing the importance of everyday life (Richards & Wilson, 2006). The aim of this study is to investigate how creative tourism will affect Malta as a destination. As Scott (2010) suggested we will need to understand what creative tourism is and examine why it has become
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Countries are also using it as a strategy to promote innovation and individual skill development. These changes can be linked to broader processes like globalization, which this is the process of international integration arising from the interchange of worldviews, products ideas among other aspects of culture. Creative tourism can be said to be a new tourism opportunity that emphasizes the engagement between locals and tourists who are interested in actively participating and learn from an authentic experience. This type of tourism will open the door for tourists and locals to exchange knowledge and develop creative potential together. This will result in creating unforgettable memories and deep understanding of the place. Creative tourism has arguably more potential than traditional cultural tourism, because creativity can add value more easily and allow a destination to innovate new products and thus creative resources will be more sustainable. Cities and regions are now adjusting their images more rapidly in the global market and therefore they are relying less on changes in industrial structure but they are working on branding their …show more content…
According to Klausen (2010) there is no standard definition of creativity and he argues that this is problematic. Robinson (2008) also claimed that there is a lack of a single accepted definition, but he also states that this is due to the flexibility of the term creativity. Creativity usually is related with a creative person but Amabile (1996) suggested that in the last few decades this has shifted to highlight a creative product. Creativity has evolved and it now plays an important part in the development of tourism. Cultural tourism has been one of the most grown markets in global tourism (Richards, 1996). Different people seek different kind of experiences and it is a known fact that tourism can be a source that will provide such experiences (Richards, 2001). Nowadays tourists are eager to engross with a destination’s culture and many of them will try to feel the spirit of the place by seeking to participate directly (Landry, 2010). By this they feel that they are achieving a deeper understanding of a place cultural features (Landry,
Tourism is a method to demonstrate the community’s pride and to teach others of their wonderful culture. Although tourism is astronomically i...
Desire for more novel, adventurous, and authentic forms of tourism experience, social content and the humanization of tourism activities.
Recognition of dynamism within the tourism environment at the time of its inception, constant change was not as widely recognized in tourism as it is today;
Film induced tourism has grown in every aspect around the globe whether its because of the curiosity of the people to indulge in this kind of tourism or just being a part of the artificial world. Then it comes to define film tourism many authors have different views, according to Hudson and Ritch (2006a), it is describe as people visiting places which are directly influenced by films to see the landscapes, building, places as it was shown on TV, advertisement or in cinema screen. In addition to the meaning above for film induced tourism, Riley & Van Doren, (1992) further added that people visiting these places may be overwhelm with the romantic gaze of the place, and feel emotionally attached to it and also with the focal points of the film such as actors and their attributes, where they used to live, themes, social patterns and so on. However this essay will also discuss the originality of film tourism and its implications towards the destination and how it effects the local culture and community.
The Tourism Policy of 2012, acknowledge that compared with the situation of the previous years, the Maltese tourism today has shifted towards being more diverse; “less seasonal and less dependent on tour operator business…consequently m...
Florida (2002) defines creativity as the ability to synthesize. In his book, he claims creativity as the “decisive source” of competitive advantage and that creative class is the prominent driving force of economic development. Creativity in artistic and cultural forms has involved in inspiring economic and technological creativity and it is believed that, in that sense, economy moves from a system of company-centered to more of a mechanism of people-driven.
THE SOCIAL, ECONOMIC AND ENVIRONMENTAL IMPACTS OF TOURISM DEVELOPMENT IN BOTH THE OKAVANGO DELTA (BOTSWANA) AND ISIMANGALISO WETLAND PARK.
The travel and tourism is one of the leading job creators in the world recently. The tourism industry hires about 98 million people directly, signifying over 3% of all employment. If indirect and induced impacts are included in the tourism industry, it contributes to around one in eleven jobs worldwide. Over the last two decades for example, Travel and Tourism has played a more and more important role in the economic development of many countries especially less-developed ones. Increased travel across the globe has been driven by growth in greater amounts of leisure time; improved and highly accessible transportation systems; real incomes and including supply chains; highly effective communication systems that enable marketing and a important number of the new tourism services. The more visitors go to destination, the more restaurants, hotels and additional tourism services are needed and the more jobs in Travel and Tourism are created to stimulate the economy of a specific country. For example, in 2011, India and China were responsible for about 48% of Travel and Tourism jobs worldwide, compared with 43% a...
The researchers of this study chose the use of qualitative research method and design. This research design was chosen in order to gain insight from practitioners on their thoughts and beliefs on the development of entertainment tourism in the corporate area. The qualitative form of design is set to give a better understanding as the responses will be from practitioners who have the insight and experiences of the industry.
Tourism is an outstanding asset to all visitor target destinations and way of life .It is the leading
Nowadays in the rea of globalization, according to the World Tourism Organization, “seven hundred million people travelled abroad in 2003”, and the number is estimated to increase to 1.6 billion by 2020. (International Labour Organization, 2005). Tourism is spreading in unusual places. A lot of people want to be in the midst of adventure. It is a vital source of revenues for the GDP of many countries. I partially agree that tourism hugely benefits the local community. This essay will discuss some of the economic, social and environment effect of tourism on the host community.
In many ways, culture and arts can serve as a vehicle through which we can unleash the creative potential of our people and propel our tourism industry forward within the context of OECS integration. Our region’s policy makers must therefore make every effort to diversify our tourism product and transform the OECS into a centre of arts and cultural excellence.
Tourism is an important and intricate element to society. It affects economical, social, cultural and environmental elements. Tourism can be argued to have a negative impact on the environment and decrease our already depleting resources, but tourism can also be argued to be a major contributor to strengthening economies, spread cultural traditions and improve people’s lives. Tourism
Today’s global competition, demands a country to keep the true identity., culture becomes the basic aspects that must be maintained, because of the existence of culture effects how closely humans in general act, and be friendly. Cultural or often we refer to as the culture has its own uniqueness, while others interest by the culture then this could make the place tourism.
Creative Tourism is a new form of tourism that allows visitors to develop their creative potential, and get closer to local people, through informal participation in hands-on workshops that draw on the culture of their holiday destinations.