Creative Tourism Essay

The major traditions of society with a qualitative aspect of tourism studies. These traditional societal aspects provide road map to solve the problem in the tourism studies. In the field tourism the development of concept of qualitative sociology was a base for the further tourism studies at the start this millennium century Erik Cohen (1988). The discussion about the tourism as disciplinary or non-disciplinary is very important academically and economically. It is very difficult to study the tourism within specific boundaries and disciplines, but helpful to promote the tourism studies in all over the world.

Consumers in any industry contribute significantly to the development and prosperity of the industry. Therefore it is vital to establish a unified platform that connects consumer behaviour models and tourist typologies with the motivation to travel and get away from home. In this case, the paper is geared towards comprehensive analysis of tourist motivation in line with consumer behaviour models and tourist typologies based on Krippendorf’s

These kinds of efforts will insure better treatment of places and peoples by increasing the connected worth in travelers’ minds. Through practical legislation and enforcement along with caring and connected approaches to travel, tourism can become a positive element in the continued development of marketable tourist attractions.

As a conclusion, Information and communication technology, IT's has increasingly gained importance in marketing of the tourism and travel industry. Advertising media have literally become an integral part in term of promoting tourism and also its component which is accommodation, food and beverages, transportation, merchandise and activities/attraction. It is crucial to use the most effective forms of media to advertise tourism destinations in ways that are creative and attractive to consumers because their behaviour is complex with different demographics and psychographics.

Tourism, therefore, is an important means of creating cultural relations and international cooperation. Development of cultural factors within the region is a means of increasing the resources to attract tourism flows (Richards, 2011, p. 1). In many countries, tourism can be included in a policy of cultural relations. Cultural and educational tourism acquaints tourists with the cultural values, expanding its cultural horizons. At the same time the tourist gets knowledge, in accordance with their own cultural demands of their own choice.

Therefore due to the increasing development of information and communication and improved transport fields, destinations are getting closer. This has two immediate effects. The first effect on tourism is the potential for tourists to travel to distant places in less time and for a reasonable price (Anholt, 2005). An underlying consequence of this is that it leads to an increased competitiveness between destinations. The second immediate effect is the need for places to differentiate themselves as response to this increasing competiveness between places

Tourism is a worldwide force for economic and regional development. Tourism development carries with it a blend of advantages and costs and the developing field of tourism economic is making an essential commitment to tourism approach, planning and business practices. First of all, this chapter provides a brief introduction of tourism industry and its impact towards the economy. Introduction of tourism industry make reader to understand deeply on how tourism industry will impact economy in Malacca. By understanding this background of research, problem statement and objectives can be identified in this paper.

Proposed Research Topic: Strategic Marketing in Tourism Aims Potential in tourism sector has continued to flourish over time. The growth of the industry has seen both the public and private sectors invest heavily on tourism facilities and guiding materials. The tourist offer of these destinations involves international community and is the result of interaction among public and private sectors who act autonomously (Ruggero). These two sectors have different roles, competences and capabilities enabling them to manage the tourism industry. Interest in tourism management sprouts from the challenges in tourist systems that facilitate coordination linked to the market.

It is an organized action plan which includes equating the economic objectives with the quality of life of locals, conservation of environment and conservation of the heritage. Strategic tourism planning is a part of tourism policy (Edgell & Swanson, 2013). Therefore, it can be said that strategic tourism planning needed to be included in the tourism policy for achieving long term economic and social objectives. Strategic tourism planning includes many steps, such as listing the main tourist attractions and developing and enhancing those to boost the tourism (Edgell & Swanson, 2013). This includes enhancing the tourism assets and maintaining the environment to improve tourism activity in the long run.

The ICT driven re-engineering has steadily generated a new prototype- shift, shifting the industry structure and on the rise a whole assortment of opportunities and threats. ICTs sanction consumers to make out, modify and pay for tourism products and sustain the globalization of the industry. ICTs manage to pay for a powerful tool that can go and get advantages in promoting and amplifying the tourism industry’s tactic and operations (Anand Bethapudi,