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The evolution of online personal media services is constantly developing into new and more efficient networking sites and applications. Looking at the history of the Internet we can see this development starting from early blogging and continuing into social networking sites, such as Twitter and mobile applications including Snapchat. The rise and fall of social media services is always in motion. For example, MySpace ran the social networking world until 2008 when Facebook took the lead (Curtis). This constant flux in social media services popularity is an inevitable reality for these platforms.
The acceleration of growth and progress in social media just gives us a glimpse of its maximum potential on how it will revolutionize and transform marketing. Before we further discuss the subject of social media, one must first know its definition, according to Dictionary.com, social media is “a website where one connects with those sharing personal or professional interests, place of origin, education, etc. The sites typically allow users to create a profile describing themselves and to exchange public or private messages and list other users or groups they are connected in some way.” It simply means that these social media sites have the primary goal of connecting people such sites include Facebook, Twitter, Youtube, LinkedIn and many more. This technological marvel may be overwhelming as to how it can revolutionized the old ways of marketing, as social media usage is continuously growing in such a frenzied pace, flourishing so fast that it has gone mainstream in a short period of time. But the impor... ... middle of paper ... ...ly reached new heights in the global market.
“A Global Assessment of Internet and Digital Media.” Freedom on the Net 2011. n. pag. 2011. < http://www.freedomhouse.org/sites/default/files/FOTN 2011.pdf>. Mehmet, Fatih Yigit, and Bulent Tarman. “The Impact of Social Media on Globalization, Democratization and Participative Citizenship.” Journal of Social Science Education.
These are often guided and influenced by social media. In an article by R. Kay Green, CEO and president of RKG Marketing Solutions states that we have a ‘real self’ (who we are) and an ‘ideal self’ (who we want to be), and what these two selves become when we go onto the internet. “Consider the fact that on social media sites, we consider our profiles to be presentations of who we are. Therefore, through interaction with the social medium, the real and ideal selves intersect; and the ideal ... ... middle of paper ... ...Body Image."
Journal of Leadership, Accountability, & Ethics, 9(6), 11-19. Button, K. (2012). Social media’s passive risk. Bank Technology News, 25(1), 8-9. Dunn, B. J.
Introduction Over the last couple of decades society and technology have seen a dramatic shift in the use of computers for communicating. Social media has become a central figure in the drama of interconnectivity through computing. The existence of the virtual community has reformed the act of using the computer from a singular activity to one of infinite connections. The sheer number of available sites is staggering; there are more than 200 sites, and that number grows continually. Delving into the virtual world has become so common, so important, and so addictive, that many people feel anxious and disconnected when they’re unable to reach their everyday haunts online.
2014. Penttila, Chris. "Recruit Talent with Social Media - Building a Social Media Strategy." Entrepreneur. N.p., 30 June 2009.