Problems Found
Cowgirl Chocolates have struggled to achieve probability and a growth in sales with it being in the business for four years thus far. What has kept her business afloat has been the success of the positioning of some of the locations of her chocolates, but while those were successful she has had a hard time expanding outside of Moscow. It is hard to find Cowgirl Chocolate customers because of the odd mixture of hot and spicy taste with chocolate. You have to be craving something very different to want to try this product. This has placed her products into the specialty foods category. I feel as though with the “tough” cowgirl or cowboy picture in the company logo it draws more men to try it then women. The statistics for the market show that men prefer hot and spicy taste rather than women. Something else that would draw men to the tryout the company would be the company logo, “Sissies Stay Away,”
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Marilyn has considered trying to write a cookbook as a way to put her company name more out there. On top of that the cookbook would feature some recipes that included her products. Cowgirl Chocolates would then need to make a decision if they believe having a cookbook would possibly increase sales. Something else they should consider is the possibility of doing more marketing as an addition during holiday seasons. Most other companies in the holiday seasons see a rise in sales, but unfortunately Cowgirl Chocolates does not seem too. To help with this issue marketing strategy it should be explored.
Last of all, Cowgirl Chocolates needs to assess the potential for the business, and to see where it may stand in the future. They would need to identify and start to understand the target customer and try to calculate the income and expenses for the next few years can help conclude if the company will be able to produce profits and be successful.
Increase Online
While Europe and the United States account for most chocolate consumption, the confection is growing in popularity in Asia and market forecasts are optimistic about the prospects in China and India (Nieburg, 2013, para 9). According to the CNN Freedom Project, the chocolate industry rakes in $83 billion a year, surpassing the Gross Domestic Product of over a hundred nations (“Who consumes the most chocolate,” 2012, para 3). If chocolate continues grow popular in Asia, it stands to become even more lucrative.
“His decision to focus on the production of the Hershey milk chocolate bar is now hailed as one of the most important decisions in the history of American business” (Milton Hershey 1). Certain aspects of Milton Hershey’s life are impossible to not take notice of. A simple chocolate bar completely changed the world of business, Milton S. Hershey impacted the world in a huge way.
Dickens uses verbal irony in his description of the Monseigneur’s chocolate ritual by showing that he must have four men prepare his hot chocolate. If only three men to prepare his hot chocolate it is difficult for him to swallow it. “Yes. It took four men, all four a-blaze with gorgeous decoration”(108). This quote shows how Monseigneur needs specifically four men because each man has one job it has to do like give Monseigneur a napkin, “presented the favoured napkin”(108). “Monseigneur could swallow many things with ease, and was by some few sullen minds supposed to rather be rapidly swallowing France” (108). Dickens uses irony to show the ridiculous situation of the ritual to how France is being destroyed. He uses this to show the contrast as a lord to a servant.
The ineffective advertisement formulated by the Popchip brand used the music pop icon Katy Perry as a figurehead to degrade the female body image to promote air popped chips. Using a talented widely known artist to exhibit the sexual fascination of breasts to entice a male audience may had been the focus of this advertisement; however, there is a massive problem. The main issue surrounds how a woman is perceived by the general public and what makes a woman truly feminine. The discrepancy that advertisements promote are the unfair and impossible ways an average person may be in the real world. The expectations of an average woman are based upon the idea of perfection, sexuality, and favorable visual concepts of modern design.
“The lighter way to enjoy chocolate,” to me this phrase is referring to the fact that African American women are often nicknamed as “Chocolate” due to their darker skin, and that’s why this African American woman is being compared to Hershey’s Cholate syrup. Therefore, this advertisement implies that Hersey’s chocolate syrup is the lighter way to enjoy chocolate, rather than a larger African American woman. This ad is may be detrimental to the self esteem and confidence of many women. “Despite a small degree of tokenism, black women are rarely represented in mainstream iconography.” (Pg. 248) [4] This advertisement resonated with me on a more personal side as I relate to being an African American women dealing with the pressures of societal expectations. African American women have many stereotypes that follow them in life. They are known to be big, loud, sassy, and obnoxious women. So, when it comes to playing a role in advertisements, we are immediately placed in roles that fit our description. Advertisements such as these just reinforce the negative stereotypes placed on
Claire’s Chocolates does not advertise, relying on word of mouth. Their promotional methods, therefore, are based on quality customer service, building customer relationships, high quality products and service delivery (Gronroos, 1994, 4). This creates the experience that makes customers want to talk about their product and this, therefore, creates new customers.
Before Milton Hershey had a world wide known chocolate business, he had a small, not so well known caramel business. Milton Hershey began his chocolate making business in 1893, when his father and him traveled to Chicago to attend a big job fair (Tarshis 14), but it wasn’t until 1900 when Hershey succeed in making the first milk chocolate candy bar (The Hershey Company). Hershey attended an exhibit hall of new and amazing inventions around the world at the fair in Chicago. As Hershey walked into the exhibit hall, he was struck by a delectable smell (Tarshis 14). “Hershey was already a leading candy maker. He had created the largest caramel factory in the country, but he became convinced that the future of his business would be chocolate. At the fair in Chicago, Hershey Bought chocolate-making equipment. He had it shipped back to his caramel factory in Pennsylvania. Then he hired two chocolate makers. Soon the company was churning out chocolate candies in more than 100 shapes” (Tarshis 15).
Chocolate companies changed from minimal production to massive manufacturing. Thus, targeting different market segments that weren’t possible to reach due to the high cost of the good. The market was able to shift because of the industrialization process that includes several innovations, such as van Houten’s process, this allowed a broad production and distribution of chocolate that spread around the globe.
I have examined and analyzed the COVERGIRL™ NatureLuxe advertisement that uses common feminine stereotypes. In this advertisement, COVERGIRL™, which runs in Seventeen magazines, targets women through their choices of colors, fonts, and images used. Certain stereotypes are used; such as, those who are more feminine tend to prefer lighter, happier colors, such as pink. Also, the use of a celebrity, who many young women look to as an icon, assists in the advertisement of the COVERGIRL™ product. COVERGIRL™, more than likely, is able to successfully market their lip-gloss product in the United States by using common gender stereotypes to show femininity and how those, mainly women, should be presented in today’s society.
Acre's traditionalist strategy for success for Mrs. Acres Homemade Pies was to offer them at first through neighborhood grocery stores and select family eateries (Bethel University, 2012). Mrs. Acre’s dilemma now consists of marketing, expansion of current facilities, and hire more employees. Mrs. Annie’s marketing needs to become more advanced meaning she should incorporate commercials and signs versus word of mouth. Mrs. Acre would create a substantial audience if she markets her pies more via commercial or sign.
Objective: We want to positively promote the Fashion Show and improve the company’s sales by selling snack bars that the customers can incorporate into their own diets. By introducing this snack bar, we would like to have a ratings increase for the Fashion
This is very important because she had to maintain this level of customer relations. Alicia is well educated and she knew that in order for her product to be successful in the market she had to explain the history of the candy, describe the unique flavor profile, and instructions on how to market the product in retailers’ stores. These are key elements in producing a successful product that will remain in the market. Her efforts in marketing her product was successful because she had properly planned before she put her product out on the
The bold print also indicates for the woman to remove her clothes, or for the viewer to do so. Everything is very clean, clear, and appealing to the eye. There is a highlight around the woman’s body leaving her look like she’s glowing. The weight scale is indicating that the woman has lost weight and she is shocked by how much she weighs now. The company displays this petite woman which advertises, if you drink their product then the consumers can look like her. This add is posing as a sex symbol for men and is showing younger women that they should look like this woman in the ad. This ad is also indicating that only ‘sexy’ and ‘healthy’ woman can produce healthier milk.
The recent product, liquor filled chocolates is a viable business that can sell if it is implemented professionally. This recent innovation should be able to acquire attention from the market owing to its combination of selling products. Put simply, the liquor-filled chocolates are chocolates that contain alcohol. According to Novellino (2011), Chocolate-candy sales summed up to $16 billion in 2008 in the U.S. Furthermore, the statistics on alcohol reveals that liquor sales hit $19.9 billion in 2011. What does the statistics reveal about the product? This reveals that the market for the two products is present and combining them will result in a profitable business. This paper is a report on targeting and segmenting the new liquor filled chocolates as a potential business.
While stating in text the lipstick is truer and crisper from their rich pigments and creamier and more sumptuous feel from their nourishing honey nectar. The consumer can actually read those objectives off the advertisement. For a visual aspect you can physically see a flower dripping nectar onto the lipstick, as the lipstick glistens. In addition, the consumer can also see a beautiful model wearing one of the shades of pink to see how rich the lipstick really is. CoverGirl uses both verbal and visual messaging to accomplish the advertiser’s marketing objectives. CoverGirl is pulling their consumer in by offering them rich, satisfying color and lip butters, while also stating what shade is on the model. Since the model is wearing Yummy Pink, the brand decided to add a visual aspect of an ice cream. The brand emphasizes the shade of pink is just as yummy as an ice cream