Background for Study The amplified awareness of globalization in the international agriculture trade sector has increased the importance of informing consumers about the source of their food. The influence of country of origin labeling was first introduced in the post-Civil War era. The present-day food labeling act is known as COOL. This act has been continuously updated since its implementation in 2004. The requirements of COOL are different than previous labeling requirements. COOL requires labels for products that originated both in the United States and abroad. This act also includes beef, lamb, pork, fish (both farm-raised and wild), perishable agricultural commodities, peanuts, chicken, ginseng, pecans and macadamia nuts. The trend of global country-of-origin labeling is growing. In the Drake Journal of Agricultural Law statistics show that “In 2010, fourteen out of the World Trade Organization’s fifteen leading importers of agricultural products require country-of-origin labels on fruits and vegetables or meat” A total of nine countries demand labeling on all fruits, vegetables, and meats. As the gap between food producers and consumers expand the prerequisite that drives the COOL act is that consumers deserve the opportunity to choose what they eat and where it comes from. Consumers consider many attributes when they purchase a product, such as brand name and product design. Country of origin is considered an extrinsic factor that researchers can use for evaluating products. International marketers and companies are also using this research to compete in the global market. Studies show that country of origin is one of the factors that most concern marketers in respect of its impact on consumer purchase intention (Rezv... ... middle of paper ... ...ience samples are planned in this research work. Friends, relatives and co-workers will be sampled. The survey will also be put on a Web site so a larger population can be covered. It will help us to get more random results. A survey form is the choice to gather the information for this research project using inquiry methods. The questionnaire will have a structured format with fixed-alternative questions. Questions will be designed to provide answers on respondents’ knowledge and look on the country of origin of fresh produce in the US. The survey will also have a matrix, with some choices of fruits and vegetables listed down the row and columns headed with country names. They will be asked to circle for each produce their choice of country of origin. This research is intended to be exploratory providing deeper information and explanations on the research problem.
Imperialism is defined as “policy or practice by which a country increases its power by gaining control over other areas of the world” (“Imperialism,” par.1). Although the food companies are not a country, they have increased their power over the population by gaining control over the food production business. These companies often mistreat their production animals, workers and even the consumers. The animals are not kept in clean or safe areas which leads to an uproar in diseases. The workers and consumers often pay the price for these control factors. If the workers of these companies try to expose these companies’ practices, the companies control them by suing those that try to expose their practices. The food production companies also attempt to control the consumer’s knowledge of their products as Eric Schlosser states in Food Inc., “These companies fight, tooth and nail, against labeling. The fast food industry fought against giving you the calorie information. They fought against telling you if there is trans-fat in your food. The meat packing industry for years prevented country-of-origin labeling. They fought not to label genetically modified foods; and now 70% of processed food in the supermarket has some genetically modified ingredient.” These companies want to make their profit and the way they do this may not be appealing to consumer’s
A large problem that has arose in our country is Country of Origin (COO) meat labeling. Imported meat is not labeled with its origin and has become a great problem because of the lack of universal packaging and processing laws. The United States imports meat from 26 foreign countries. This means when you buy a package of hamburger from your local grocery store it could contain meat from anywhere in the world.
Over the years food has changed from more natural occurring products to quick and easily accessible ones. I for one blame the companies who accept and encourage this. From the previous essay, it also provides a series of questions for which we should be analyzing our food: “How fresh is it? How far was it transported? How pure or clean is it?” (Berry). Simply, we need to be more aware about our food. Food used to be only grown. There was no way
The one of main factors is that costumers are swayed by product itself. Where are we buying it? What is the trademark of the product? How much is it? What is the product’s appearance? How about product’s use? And, does the product have a good quality? All of these questions will appear in our mind when we are making decisions. Thus, every consumer will accord to analysis by synthesis product itself, and focus on the product that he or she most favorite. The ways of vendition and the environment of vendition impact the buying behaviors of the customers. The seller makes an attempt to choose the right way and sell the products in the right environment. Consumers will select a safe channel, and according to legal order trade with the marketer. So, having a good channel and place is very important. Usually, a well-known trademark can attract customers to buy the product, because of its influence, history, or another factors. In
A food label is a source of advertising a food product. Manufacturers try their best to make their product food label as attractive as possible, by using bright colours, bold text, food claims, and a lot of information. Too much information on a food label might have caused a lot of painful headaches for consumers; but it's all worth it, due to many health and nutrition problems. By law, manufacturers must abide by the standard code terms of what is put on their food label. By this, a food label must have no false claims or information, be in English and legible and easy to see. Also must contain a barcode, name of food, list of ingredients in descending order of weight, net weight, any additives in the food, country of origin, use of imported ingredients, name and address of manufacturer, date marking and nutrition panel if any claims are made.
With all of the controversy surrounding GMO foods: health versus biodiversity; benefits versus dangers; pros versus cons, a topic that always arises is the subject of labeling. Labeling has been a matter of discussion for years and
Assuming a country had a favorable political, legal and economic environment; its cultural environment was evaluated. Culture impacts demand and the marketing mix; therefore, if a country's culture was deemed unfavorable, it was not included in the top ten ranking. Similarly, if a country's culture seemed especially favorable, that aspect is denoted later in the analysis. Cultural factors considered in this analysis:
Trends of moving toward supporting local food producers have increased over the years. People are looking for quality over quantity. “With the explosion of interest in local food, consumers now have more choices of products, labels, and ways to shop, so, many people are left wondering where to start” (Table, 2009). Buying locally supports sustainable food system, beyond just methods of food production and helps to increase food from farm to plate. Supporting locally drastically helps with the reduction of emissions and the negative effect that food traveling has on our environment.
Mooij,M de.2004.Consumer Behavior and Culture: Consequences for Global Marketing and Advertising. Sage, Thousand Oaks, CA.
If a company has set its objectives there is need to look into the following. Which countries are their target market and who are the consumers and how or which marketing strategy should they use to reach the consumers. The company needs to know what products are best for their chosen customers and if there may arise a need to adjust the company should be ready for it. The other thing they should consider are the import regulations in their country, market and the global rules also should focus on the competition involved looking...
What if there was a way to consume and use everyday products while knowing the people who put the hard work into growing and harvesting them are being treated as fairly as possible? Fortunately, there is a way for the consumer to have full confidence in this while purchasing their products. What the buyer should look out for is if the product is marked “Fair Trade” or not. Fair Trade is a type of business in which it is established that the producer is paid a fair price for the goods they provide. Whereas some producers get ripped off and paid only a small portion of what they should be, Fair Trade ensures that this does not happen and gives the producers the full benefit of their work. Some may ask, “is it really worth it to invest in something that will only put a label on a product?” The answer is yes. In this day and age, every humane person should have the decency to pay a little bit extra to warrant the fair treatment of the producers. Fair Trade is quite a simple social movement to operate with rules that can be easily enforced and the range of products is large yielding it to have its strengths and weaknesses, as does every operation of this scale.
Whenever we buy a product, we’re relying on both the company being honest with us about its contents as well as government regulations that do not always have the best interest of the consumer in mind. The first element to be included in my Food Bill of Rights is honesty. There are too many cases where American food has caused people to become sick and even caused fatalities because consumers do not know what they are eating. If you really look into the standards of what can be labeled as particular foods, the knowledge is really shocking. Consider the current policy of the United States Department of Agriculture; only 40% of beef is required for a company to label their products as such (Taco Bell’s Beef Problem). Further research shows the standards for meat in schools is lower than the standards for meat in fast food. Even with these outrageously low standards, there are still places to eat that don’t meet the requirements to label their products. Only a few years ago, Taco Bell was sued because they claimed their beef was 88% beef. However, when their meat was inspected it didn’t even make the required 40% minimum standard set by th...
Vollrath, T. L. (1991). U.S. trade in competitive world markets. FoodReview, 14(1), 26. Retrieved from EBSCOhost.
Regardless of the success of your company on a national scale, to engage yourself in a successful venture outside of your borders requires several critical elements that one must acknowledge and apply with great care. One of those requirements would be to thoroughly research the cultural environment in which you wish to launch your product no matter how popular and indispensable you believe it might be. In the past, many national giants have hit the wall when introducing a foreign market or launching a new marketing campaign because of the cultural gap they encountered on the other side of their borders. Another way of preventing a flop on an international market is to carefully study the economical past of this country, which might differ quite a bit from the one the company flourished in. In addition to the previous precautions, it Would be advise to make sure that your product will blend seamlessly within the spending habits of the consumers. Overall, meticulous market studies and patience often constitute the way to success on a foreign soil.
a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates