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Examples of cultural influences on consumer behavior
Examples of cultural influences on consumer behavior
The Influence of Culture on Consumer Behavior
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Scroll Project: - On the sunny day of December 16 in the year 2017, people fill the entrances of Costco, a general store and buy the various items they need and want. Moreover, bulk Clothing product and holiday gifts are jammed into the carts of customers, while a humongous television is being moved on a big cart with soaps and toothpaste on top. Irrevocably, the customers reach the cash counters, their eyes flicker to the food court, filled with the aroma of sandwiches, pizza, and churros, but the customers remember that they had already drunk a smoothie yesterday when they went shopping. While Costco is a modern general store filled with technology down the aisles, this place also holds traditional and cultural items as well as celebrates
Promotion: Costco doesn’t have any conventional marketing/ promotion strategies like their competitors as they are not big on advertising. They email and mail their members flyers and product descriptions which help them maintain their customer retention. However, they don’t actively advertise to new customers, primarily relying on their current customers to advertise by word of mouth like Kimberley Peterson, the
Beginning in the 1880’s companies began instituting new technologies and methods to replace their manual labor counterparts. In factories where meats were packed, vegetables were canned, and cereal was boxed, conveyors and other intricate systems began to form the common yet efficient “continuous-process” (similar to the modern assembly line). The introduction of flow process assisted in the development of our entire economy. With factories lowering operation costs and developing more efficient machines, mass amounts of raw material could now be produced like never before. Materials like iron could be produced at such a low rate that the railroad infrastructure of the United States boomed. Strasser introduces the emergence of the mass market through a Proctor and Gamble anecdote, delving into the interesting world of cooking fats (i.e. Crisco). Through the use of this Crisco example, Strasser highlights a major shift in consumer culture. Companies had the daunting task of introducing and marketing hundreds of thousands of new products, many of which people had no need for in the past. Along with new iterations like chewing gum and the flashlight, “People who had never heard of toothpaste had to be told that they need it...” (Strasser, 6). This quote essentially ties in with the psychological aspect of marketing and how many industries faced difficulties in
“We cannot be free if our food sources are controlled by someone else” (2). Berry argues that the average consumer buys food without question. That we depend on commercial suppliers, we are influenced by advertisements we see on TV and that interfere with our food choices. We buy what other people want us to buy. We have been controlled by the food industry, and regard eating as just something required for our survival.
Persuasion has always played an intricate role, in many ways, when it comes to promotion of a Fortune 500 companies like C.V.S. corporation. With the largest pharmacy chain of over 7400 stores in United States; no wonder they are at the top five largest pharmacies in the United States based on revenue generated from prescription only. However it's not only prescription is sold in stores; there are assortment of general merchandise including food, sundries, beauty products as well as health products sold there. In one of the stores I visited for this paper, located at 39th and Main street, I noticed that the products were sold in minute quantities so as to reduce the price of the merchandise.
Every month she goes to the store and stocks up on perishable items such as fruits, veggies and meats to accommodate her nonperishables she already has at home. Focused on groceries for her household Marci neglects her light bill, which results in the refrigerator turning off. Inevitably all the meats and other perishable items spoil and go bad. All the months’ food she just bought at the store are now gone. Marci’s main concern to feed her family rose above the light bill that she neglected from having scarce resources, resulting in poor decision making.
The ethnographic study took place at McDonalds’ shop, Leeds, local market in the afternoon of Monday, 17th January 2011. From away I could observe the huge logo of McDonalds. I stood at the entrance and stared at the shop for few seconds. The shop was far more elegant than the average McDonald’s. The interior has a minimal style with posh chairs, tables, black art deco fixtures, beautiful paintings and attractive lights and draperies. There were large windows so it was impossible for customers to see into the Harvey Nichols store. Also, outside were window boxed filled with flowers or greenery. I could hear some relaxing music. At first glance, I noticed that customers were people with different age groups, genders, ethnic classes, social classes and cultural backgrounds. The language which was more spoken was English. [Without thinking, I was moving towards the counter, I faced] the girl behind the counter [; she] was wearing a red t-shirt with a cap and a hut. She seemed to be in a rush to handle the orders. Despite that, she was friendly and with a smile on the face to welcome the customers. The most co...
Like it or not, the students had known the machine was coming. As much as they had loved their scoop-it-yourself ice cream freezer with its vast selection of hard ice creams and sherbets, they had accepted the fact that change was inevitable—that a mechanized, stylish, and expensive contraption would replace their bicep-pumping scoop system. So when the Taylor-brand Self-Service machine became part of the campus community, only two questions remained: would soft-serve live up to its more solid predecessor? Would a McDonald’s-like cone be worth a daily trek through the maze of tables and plastic-padded chairs to the uninhabited fringe of the Marriott?
Also the checking out process has been technologically advanced as it was observed that iPhones and iPads are used on the sales floor to see what items are in stock at the location or other locations and to help customers in making a purchase. Using these items help with the communication among staff and customers. After making a purchase, the associate that assisted them will more than likely follow up with a personalized thank you note and invite them back to the store. Customizing the product for the customer also increases the use of technology. The customer chooses what product they want and they ask an associate to engrave their name on it, making it their own personal
When the lift doors opened at the sixth floor, a wave of dim light and buzzing voices greeted me. It was as if I'd taken the lift to a dark movie from the 70s. Facing me was the entrance to a supermarket selling all types of candy, weird foods, and random home items. Wondering what about the market attracted so many eyeballs and footfalls, I began walking around the floor, and then from floor to floor, observing the many stylistic and curious shops.
Holidays have always been known to affect our consumer culture for many years, but how it all began eludes many people and very few studies have been completed on it. Even though some say that the subject is too broad to precisely identify how holidays, especially Christmas, directly affect our market, I have found that people’s values, expectations and rituals related to holidays can cause an excessive amount of spending among our society. Most people are unaware that over the centuries holidays have become such a profitable time of year for industries that they now starting to promote gift ideas on an average of a month and a half ahead of actual holiday dates to meet consumer demands.
They allow consumers to “pet” gloves and bats on a baseball mound to help increase the chances of purchasing the item. They also have fitness machines available for testing in order to influence ones decision making. Lastly, they have several tables set up with folded clothing to help appeal to the idea of a dinner table. Sports Authority successfully conveys Underhill’s marketing strategy, petting, throughout their entire retail Duhigg evokes that “Target began building a vast data warehouse that assigned every shopper an identification code-known internally as the ‘Guest ID number’-that kept tabs of how each person shopped” (187). Every time one goes shopping, they share intimate details about their consumption patterns with retailers.
departments. They offer so much more freshly prepared foods than Wal Mart does. The produce
Its host, to the best of brand-name stores, as well as various international and trendy boutiques. Shopping centers provide one-stop service, restaurants, entertainment and supermarkets you can find here, you do not go somewhere else.
stores such as Sam’s Club or Costco is huge. It is economical to buy frequently used
...at Wegmans, they present a card to the cashier and they scan it. Once it is scanned, the software is able to record and analyze the customer’s shopping habit. At one Wegmans’s store, a business analyst might look at all of the customers’ shopping habit together. They may notice that one Wegman has a stronger interest in Mexican foods while the other one is more interest in Italian foods. Using the data found, Wegmans would stock more Mexican foods in one store and Italian foods in the other store.