1040 Words5 Pages
Apart from the words “Cosmopolitan” written at the very top of the magazine and stretched out from one end to the other, the headlines “99 New Sex Facts” and “What Men Find Hot” are also written in a bigger font size than any other headline to attract a certain type of audience. Who is this audience? Well certainly not Granny Lou or 10 year old Roy and Regina. They are supposedly in that age group where they should neither be interested in sex or way passed the age to try on new "sex tricks" created for a younger generation. “Cosmopolitan,” or “Cosmo” for short, attracts thousands of readers based on their health articles and celebrity articles. But perhaps their articles about love, fashion, and beauty are the most important. Then again, their health articles are not based on studies about cancer and their celebrity articles are not written to depict the life of stars like Bon Jovi; but, instead the celebrities discussed are glamorous, somewhat young (all the way from a seventeen year old Miley Cirus to a forty-four year old Adam Sandler) HIP stars like Shakira, and the health issues discussed are based on staying fit and losing weight. Why doesn't Cosmo mention the band KISS or pancreatic cancer? Well it's because the type of audience that they are trying to attract are mostly wannabe glamorous women who range from the ages of 15 all the way to 45 and who are worried about their physical body and not a disease. These women also either want to be in a relationship or already find themselves in a relationship that they want to improve. The evidence of these two scenarios come once again from the headlines “99 New Sex Facts” and “What Men Find Hot.” If a woman finds herself in a relationship then she would probably read the articl... ... middle of paper ... ...'t have wrinkles because it wants to portray a younger face to appeal to the type of readers they want to attract. They are also wearing loose clothes that are either “sexy” or casual. These types of clothes aim to make a connection with teenagers or college students who wear casual clothes a lot and who want to dress up in a way that will attract men’s attention. Even though this magazine is mostly targeted towards women, certain men can also pick up these types of magazines because of the pictures of the “hot celebrities.” There is also a women's confession column, as well as a men's confession column. Just like there is advice about attracting men, there is also an article about attracting women that arising male readers might be interested in. Why not expand the number of reader right? After all, the magazine can make more money from a bigger pool of audience.
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