CORUS
Corus Entertainment Inc. is a media and substance organization. The Company makes and conveys quality brands and substance crosswise over stages for gatherings of people far and wide.
The Company's arrangement of sight and sound offerings incorporates 45 strength TV administrations, 39 radio stations, 15 customary TV channels, a worldwide substance business, advanced resources, live occasions, kids' book distributing, activity programming, innovation and media administrations. Corus' list of premium brands incorporates Global Television, W Network, OWN: Oprah Winfrey Network Canada, HGTV Canada, Food Network Canada, HISTORY, Showcase, National Geographic Channel, Q107, CKNW, Fresh Radio, Disney Channel Canada, YTV and Nickelodeon Canada.
TELEVISION
Corus' brands convey convincing, drawing in, intelligent and instructive substance to many individuals consistently. The organization's arrangement of
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We convey extraordinary listening goals and expand on our brands through devoted radio station applications and gushing alternatives that furnish crowds with on-air content on-request, at whatever point and wherever they need.
Corus' radio stations remain consistent with their neighborhood roots, going about as the voices of their groups and exemplifying Corus' dedication to improve the personal satisfaction in our groups crosswise over Canada. Corus tackles the range and effect of its radio gathering to bolster many nearby, commonplace and national foundations crosswise over Canada and brings over $15 million up in bolster every year.
With a list of market-driving stations and extraordinary storytellers, Corus Radio brings identity, engagement and network to its audience members, at the same time keeping up neighborhood knowledge into the groups we call home.
Critical
...nal Public Radio: News and Analysis, World, US, Music and Arts. 31 March 2010. Web. 31 January 2011.
In every given business, the name itself portrays different meanings. This serves as the reference point and sometimes the basis of customers on what to expect within the company. Since personality affects product image (Langmeyer & Shank, 1994), the presence of brand helps in the realization of this concept. Traditionally, brand is a symbolic manifestation of all the information connected with a company, product, or service (Nilson, 2003; Olin, 2003). A brand is typically composed of a name, logo, and other visual elements such as images, colors, and icons (Gillooley & Varley, 2001; Laforet & Saunders, 1994)). It is believed that a brand puts an impression to the consumer on what to expect to the product or service being offered (Mere, 1995). In other application, brand may be referred as trademark, which is legally appropriate term. The brand is the most powerful weapon in the market (LePla & Parker, 1999). Brands possess personality in which people associate their experience. Oftentimes, they are related to the core values the company executes.
The collection of networks and affiliates filling the Boston radio market, has consistently changed over time, due to different factors in the entertainment industry. WEEI has been one of the few radio stations, that has found consistent success, despite facing numerous changes. While most stations have opted to settle down in either FM or AM radio, WEEI is continuing to make an impact on both ends. Both frequencies offer different programing, so listeners can tune into local hosts, or nationally syndicated shows from other sports networks like ESPN. When examining other radio stations, a majority of them lack the history and progression WEEI has endured, while transforming into what it is today.
Adding to that, Telus should focus promoting the expansion of the internet to all Canadian provinces with the existing promotion practices with some extra additions. Currently, promotion practices are relatively stimulating, when it comes to their standard advertisements. They involve their consumer’s interests and preferences. Telus uses endearing animals to advertise their service on television, but they pick these animals with the help of customers. They hold contests online on their website that allows people to vote for their favorite animal and the animal that receives the maximum amount of the vote is put on the next Telus commercial on television. As per the geographic region expansion concept, Telus would focus on capturing important
The Western Station was created for listeners of many different tastes, focusing heavily on the genres intertwined with country and western. The Western Station is a community based radio station, supporting the local community whilst being run for the community, by volunteers from the community. The music played on The Western Station covers a range of diverse sub-categories of the genres, from country, swing, blues to rockabilly stylings. The Western Station’s mission is to keep those listening to the music played by The Western Station up to date and informed on the up and coming acts in the local scene, as well as gigs and information about artists that are prevalent within the genre, alongside local and global news to keep them informed.
Windsor’s station, CKOK first came onto the air in 1932 and it was a station that played more “friendly and folksy” music. In 1933 the call letters were changed to CKLW and in 1941, it moved to its current position of AM800 . Throughout the years, television was drastically changing and was creating fierce competition with the radio industry. To be able to keep up with the times, CKLW had to change to stay in the game. One modification was the change of ownership. In 1963, RKO took over the station and CKLW became CKLW- The Big 8 and they focused on playing contemporary hits and rock and roll music, as we...
These target groups spend an extraordinary amount of time listening to radio, especially in the car, and should be extremely receptive to the XM product due to their constant need for radio entertainment and willingness to pay for it.
The Group which includes both the JB Hi-Fi and The Good Guys businesses, sells a range of products such as electronics including computers, televisions, so many audio and video equipment, cameras etc. Even they offer telecommunication products and information technology services to their large group of consumers. It holds a significant market share for many of its products. The company has really achieved an appreciable growth rate which is the result of the combination of good services and products provided by both the companies specially for the period 28 November 2016 to 30 June
Canada’s most dynamic communications and media company Rogers was founded by Ted Rogers in 1960, and its roots were in radio with CHFI. Headquartered in Toronto, it is by far Canada’s largest wireless carrier with 9.5 million subscribers as of 2013 along with a revenue of $7.3 billion. Rogers Communications has Rogers Wireless as its wholly owned subsidiary. Services such as wireless communications, cable television, telephone and internet connectivity are provided with ample mass media equipments. Major competitor is Bell Canada along with Telus, Shaw communications etc. CEO and Chairman are Guy Lawrence and Alan Horn respectively. The target market includes business, households, students and anyone who would use mass media in Canada today.
The directors in-depth research has allowed the key customers to be identified. This has resulted in clear, achievable campaign objectives and targeted messages, which focus on Southern Bridge while underpinning SBR’s mission, vision and values.
Vincent, P 2013, ‘Australia’s got DJs and a fresh format’, The Sun-Herald, News, viewed 12 Mars 2014, .
Talk Radio - Information regarding talk radio is broken into two segmentations, News/Talk/Information and News/Classical (Public Radio Today: How American Listens To Radio, 2012). The audiance composition of both groups strongly favors older adults, with both groups consisting of more than 72% of listeners being 45 years of age or older (Public Radio Today: How American Listens To Radio, 2012). It is also worth to note that in both News/Talk/Information and News/Classical radio the highest single age demographics are in the 65+ catagory (Public Radio Today: How American Listens To Radio, 2012). There is also a higher than 3% bias in gender of the audience leaning towards male listeners (Public Radio Today: How American Listens To
How much do you enjoy drinking a nice cold beverage, reclining in your most comfy chair, while listening to your favorite radio station? Music is a very important part of the average person's daily life. We wake up to music set on our alarm clocks, sing to music in the shower, listen to music while driving to work, and enjoy it throughout the rest of our day. Well sit back and get ready to experience Radio to the Power of X. We're talking about the new XM satellite radio. This is a brand new radio system that will sweep across America finding its way replacing your old radio service.
Green, Jonathon. "ABC Radio National." Radio National. N.p., 20 Oct. 2013. Web. 28 Mar. 2014. .
Believe it or not there was a time when cars were started with the turn of a key and music on the radio was not music at all. The conversations on the radio were what people tuned in to listen to, not the newest tracks. Radio before music, was television without pictures. The people who are known today as the voices of radio had very different jobs in the past. After exploring the professional aspects of being a DJ and the progression of this career field, the differences that define this widely successful global trend and its importance will be demonstrated.