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Correlation of the Behavior of Female Waitresses at Sports Bars and the Tips Given By Male Customers

When we go out to eat or drink at a sports bar, we usually find that a majority of the servers and bartenders are females. Why is this, one might ask. The most obvious reason is that they draw in more male customers to drink beer and eat food. If a male patron were to walk into a sports bar, he would stay longer and spend more money because he would tend to be checking out a server that he considered attractive. Servers usually know this so they tend to expose themselves more and dress accordingly to attract more guys and hopefully to receive larger tips. One bartender interviewed for this project, who works at Buffalo Wild Wings, would climb on ladders behind the bar, to draw attention to herself. She hoped that her actions would result in the customers giving her a larger tip than they would otherswise. Based upon the tips received, this strategy worked. Seeing this interested the writer to look into the topic of how servers use their physical appearance for a better tip. With further research, this was proved true for almost every restaurant investigated. Waitresses go above and beyond from simply applying makeup to changing their hair color, and changing the way they would serve an average customer to fit their needs. The customers also play a role in the tip given, which can usually be determined by the gender, race, age, and connections to the waitress. If customers would tip based on the service provided, then the female waitresses wouldn’t have to flirt or make the guest feel like that need to tip better.

Background Review of Literature

Many of the sources address the way the waitresses change their physical appearances and the outcomes. However, some also discuss the emotional side of the server or the pr...

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Works Cited

Gatta, M. (2009). Restaurants servers, tipping, and resistance. Qualitative Research in Accounting & Management, 6(1-2), 70-82.

Guéguen, N. (2012). Hair color and wages: Waitresses with blond hair have more fun. The Journal of Socio-Economics, 41(4), 370-372.

Guéguen, N. (2009). Menstrual cycle phases and female receptivity to a courtship solicitation:

An evaluation in a nightclub. Evolution and human behavior, 30(5), 351-355. doi: 10.1016/j.evolhumbehav.2009.03.004

Jacob, C., Guéguen, N., Boulbry, G., & Ardiccioni, R. (2009). Waitresses' facial cosmetics and tipping: A field experiment. International Journal of Hospitality Management, 29(1), 188-190. doi: 10.1016/j.ijhm.2009.04.003

McCall, M., & Lynn, A. (2009). Restaurant servers' perceptions of customer tipping intentions. International Journal of Hospitality Management, 29(1), 188-190.

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