Corporate Social Responsibility And Organizational Behavior

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Recommended: Nature and concept of corporate social responsibility

Corporate Social Responsibility
Corporate Social Responsibility is define as intended actions of an organization that changes its company process to operate in an society, environmentally and feasible way which affect the community development and human rights.
Corporate Social Responsibility programs aim to provide value to the society while at the same time improve an organization’s reputation and leading to success.
In practice this can apply to an extensive of actions that organization could choose to take; protecting the environment is one attribute to social responsibility. Organization can address to problem such as poverty and hunger in third World Country too.
Social Responsibility also means how organization treats their stakeholder from supplier, employee and customers.
CSR influence the Organizational Behavior in BreadTalk
Corporate Social Responsibility can influence organization in numerous ways; these are a few methods that can influence organization behavior.
Corporate Image
Organization that includes CSR in their organization strategy is perceived by public as better companies which will enhance the organization corporate image. BreadTalk, by participating in the CSR program received media appreciation for their works, which increased their customer loyalty, financial profit and organization reputation.
Employee Relations
Employee morale was also increased as they are motivated to their work because they are doing something meaningful to the society. This will increase their job satisfaction and loyalty to the organization as they felt that they are playing a part of the good works that the organization is trying to do. This causes a greater assurance to the organization and it also encourage employee to imp...

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...wledge

Manager can do a research on the country their company is going to venture in. By reading newspaper articles, browsing on the internet or asking your fellow colleague to acquire related information regarding the culture of the country.

Language Training

Understanding the native language of the country help manager and employee to overcome cultural barrier and enable better communication with the native people. Language training also help employee shape the working environment which they are in.

Conclusion

Corporate Social Responsibility aim to gain profit and at the same time giving back to society. Breadtalk uses CSR program by coming up with peace panda to enhance corporate image and employee relations.

Manager need to understand the different culture and environment in the country which they are going to venture in to avoid cultural challenges.

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