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Green marketing project introduction chapter
Green marketing project introduction chapter
Basic principles of corporate social responsibility
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Corporate social responsibility (CSR) also called corporate conscience, corporate
Citizenship, social performance, or sustainable responsible business/ Responsible Business, is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms. CSR is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees,
GREEN INITIATIVE TAKEN BY THE COUNTRIES ALL OVER THE WORLD
There is now a real sense that environmental protection is highly necessary. Everyone
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Carbon credits can be traded in the international market at their current market price. Investopedia explains 'Carbon Credit '- The carbon credit system was ratified in conjunction with the Kyoto Protocol. Its goal is to stop the increase of carbon dioxide emissionscommunities, stakeholders and all other members of the public sphere.
Corporate Giants using the concept of Green Marketing
Many companies in India are adopting green for capturing market opportunity of green marketing. Listed below are examples of some Indian companies which have taken a green initiative. This shows a commitment of companies, either as part of their corporate social responsibility or otherwise, to do something worthwhile in this direction.
1) Idea Cellular implemented its national campaign ‘Use Mobile, Save Paper’. The company
Organized Green Pledge campaigns to save paper and trees. Idea decorated bus shelters with potted plants and tendril climbers to communicate the green message.
2) Nokia’s policy is to reduce the environmental impact of its products. It has taken the initiative to take back, recover useful materials and dispose of waste in a manner that causes least harm to the
The Kyoto Protocol was created to reduce the amount of greenhouse gas emissions that are affecting Earth. The project is extremely expensive and lacks effectiveness. The protocol may benefit the world in the far future, but it is not worth a country going poor. Also, if tackling the issue involves the cooperation of our entire earth, developing countries should not be excluded. The Kyoto Protocol raises many concerns, and if something is going to impact our economy so greatly, it should not raise any concerns and should be foolproof. In order to demonstrate the lack of effectiveness, the economic consequences must first be discussed.
CSR is used as an ideological approach that implements ethical considerations in order to encourage
The Kyoto Protocol was an international agreement on climate change. It was adopted in Kyoto, Japan, on December 11,1997. Kyoto Protocol is designed to help countries adapting to the harmful effects of climate change. Under the Protocol, countries must be monitored on their emission use. Germany keeps an international transaction log to make sure that transaction are logical with the rules of the Protocol. The decision was to save the government an estimated $14 billion in penalties. Environment minister Peter Kent argued that the Kyoto Protocol does not cover the world’s largest two emitters, the United States and China and that is why the Kyoto Protocol would not work. Withdrawing from the Kyoto Protocol and joining the UNFCCC was a big move by Canada. The United Nations Framework Convention on Climate Change is the key international forum for global efforts to address the challenges posed by climate change. Canada Joined the UNFCCC in 1992 along with other nations. The agreement came into force in 1994 and now has near universal membership with 194 other countries.
The Kyoto Protocol is a protocol to the United Nations Framework Convention on Climate Change (UNFCCC), aimed at fighting global warming to lessen climate change. The UNFCCC is an international environmental treaty with the goal of achieving the "stabilization of greenhouse gas concentrations in the atmosphere at a level that would prevent dangerous anthropogenic interference with the climate system’’
To expand complete structure of frame work for CSR, organisation must have concern its strategies as how it appears as a corporate citizen (Brook 2012, p. 495). It is important that employee, employer and stakeholders to accomplish domestic and foreign pressure. It is organisations responsibility to maintain customer and subordinates confidentiality and CSR operations. Ferguson & Williams (2015) reported that NAB violated its CSR by faking some customer’s signatures and provided false or poor financial
Corporate Social Responsibility (CSR) is the set of regulations that an organization makes to protect and increase the society in which it functions. There are three areas of social responsiblity: Organizational stakeholders, the natural environment and general social welfare.
I begin this essay by defining CSR, there are many definitions for this term by various different theorists, and EU says that CSR is "A concept whereby companies integrate social and environmental concerns in their business operations and in their interaction with their stakeholders on a voluntary basis." On the other hand, Sloman et al. define it as "The concept in which a firm takes into account is the interests and concerns of a community rather than just its shareholder". Davis and Blomstrom (1966), say it "Refers to a person’s obligation to consider the effects of his decisions and actions on the whole social system". These definitions differ from one another in many ways but they agree that CSR involves taking the environment into account and therefore, one must look take social responsibility.
The Kyoto protocol is an international agreement designed to address the global problem that is climate change, by trying to reduce the emissions of carbon dioxide and other greenhouse gases. Kyoto is at present signed by 192 parties, 191 of which are states while one is a regional economic integration organisation (UNFCCC) [1]. International agreement is necessary to address this important issue, since climate change affects every single country of the world and can lead to dangerous interferences with the climates system if action is not taken (Y. Feng et al 2008) [3]. The Kyoto protocol was very specific and stated that “The Kyoto Protocol is a legally binding agreement under which industrialized countries
CSR is a concept where company involves in social and environmental in their business operations. This is done to achieve a balance of economic, environmental and social obligations.in simple terms giving a hand for those who are not capable of achieving with their objectives and attending to them so that they could make those objectives a reality. This could improve organizations cooperate image which would also leads to attain a high market share.
CSR is the obligation of business to promote and to protect the interest of shareholders.
The problem that was investigated consisted of a question that Milton Friedman posed in one of his articles, which was featured in The New York Times Magazine in 1970. The question was, “What does it mean to say that “business” has responsibilities” (Friedman, 2007, p. 173)? Friedman (1970) elaborated on how businesses cannot have assigned responsibilities. Furthermore, he described how groups or individuals should be the only ones that can hold responsibilities, not businesses. He stated that associating responsibilities with the word business is too ambiguous. I will examine three discussion questions and three compare and contrast questions which Jennings (2009) posed in a case study that is related to Friedman’s (1970) article “The Social Responsibility of Business is to Increase its Profits”.
The notion of ethics deals with people’s behaviors within a company. Social responsibility involves a company’s moral obligations and the manner in which the organization makes its decisions. Although ethics and social responsibility are similar on a conceptual basis, each has its own unique characteristics that express their differences and its independence of the other. Ethics and social responsibility have to be present and coincide with one another for a business to be ethically sound.
Each definitions of CSR does vary around the core characteristics based on their conceptual concentrations and particular focus, for example, under the Voluntary Characteristic, CSR see the overall voluntary activities beyond the law. The Externalities, study both, the positive ...
Masaka, D (2008) Why forcing corporate social responsibility is morally questionable, Electronic Journal of Business ethics and organizational studies, 13, 1 pp. 13-21
A company has an economic obligation. It must earn a favorable return for its stockholders in the restrictions of the law. But, corporate social responsibility means that organizations have also ethical and societal responsibilities that go past their economic responsibilities. CSR needs organizations to develop their documentations of their responsibilities to include other stakeholders such as workers, customers, suppliers, local societies, state governments, international organizations, etc. Ethics could be seen as a fundamental component of individual and group activities at the heart of organizations’ errands.