Corporate social responsibility (CSR) also called corporate conscience, corporate
Citizenship, social performance, or sustainable responsible business/ Responsible Business, is a form of corporate self-regulation integrated into a business model. CSR policy functions as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with the spirit of the law, ethical standards and international norms. CSR is a process with the aim to embrace responsibility for the company 's actions and encourage a positive impact through its activities on the environment, consumers, employees,
GREEN INITIATIVE TAKEN BY THE COUNTRIES ALL OVER THE WORLD
There is now a real sense that environmental protection is highly necessary. Everyone…show more content… Carbon credits can be traded in the international market at their current market price. Investopedia explains 'Carbon Credit '- The carbon credit system was ratified in conjunction with the Kyoto Protocol. Its goal is to stop the increase of carbon dioxide emissionscommunities, stakeholders and all other members of the public sphere.
Corporate Giants using the concept of Green Marketing
Many companies in India are adopting green for capturing market opportunity of green marketing. Listed below are examples of some Indian companies which have taken a green initiative. This shows a commitment of companies, either as part of their corporate social responsibility or otherwise, to do something worthwhile in this direction.
1) Idea Cellular implemented its national campaign ‘Use Mobile, Save Paper’. The company
Organized Green Pledge campaigns to save paper and trees. Idea decorated bus shelters with potted plants and tendril climbers to communicate the green message.
2) Nokia’s policy is to reduce the environmental impact of its products. It has taken the initiative to take back, recover useful materials and dispose of waste in a manner that causes least harm to the