Argosy University, Washington DC
E-Commerce
Electronic commerce means the buying or selling of goods and services over the internet and is also knew as e-commerce, also called electronic commerce (Roos, 2008). The concept of e-commerce covers a broad range which includes obtaining information via internet, advertising, ordering products, downloading applications, and music. In addition, e-commerce allows customers to file taxes on-line (Roos, 2008).
According to Nasir (2004) e-commerce is available in approximately 100 countries with over 20 million internet hosts. The global growth of e-commerce has increase unethical behavior and business practices among users and businesses. In light of the unethical behavior and practices, legal and regulatory guidance are needed to address the issues that have arisen with the use of e-commerce. Stead and Gilbert (2001) has identified corporate social responsibility issues concerning e-commerce such as intellectual property rights, on-line consumer protection, cyberspace theft, content governance, and spam (Stead & Gilbert, 2001).
Intellectual Property Rights
Internet trademarks have presented unique challenges along with opportunities for trademark infringement. The purpose of a trademark is to distinguish businesses from the competitors and to protect companies from “copycats” which could blemish the reputation of the original owner. Brick-and-mortar business trademark law allows for multiple businesses with the same name providing that the type of business is different (Maury & Kleiner, 2002).
Internet trademarks are different and registrations for internet trademarks are required in order to identify and assign businesses internet addresses. Businesses that conduct transa...
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Maury, M & Kleiner, D. (2002). E-commerce, ethical commerce? Journal of Business
Ethics, 36(1/2), 21-31. Retrieved from http://search.proquest.com.libproxy.edmc. edu/docview/198194795?accountid=34899
Nasir, A. (2004). Legal issues involved in e-commerce. Ubiquity, 4(49). Retrieved from
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Roos, D. (2008). Introduction to the history of E-commerce. Retrieved from http://money.
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Stead, B. & Gilbert, J. (2001). Ethical issues with electronic commerce. Journal of Business
Ethics, 34(2), 75-85. Retrieved from http://search.proquest.com.libproxy.edmc.edu/ docview/198049882?accountid=34899
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...esses expand into foreign countries, many businesses find there are already companies with the same trademark. However, focusing on the domestic market, recovery for trademark infringement must show that (1) it possesses the trademark; (2) the defendant used the mark in commerce; (3) the defendant’s use of the mark was to benefit; and (4) the infringer is confusing customers (Barnes, Dworkin & Richards, 2011). As China expands industrially and technologically, many U.S. and European companies fear trademark infringement. Most large companies have done well at establishing and maintaining international trademark protection (e.g., Coca-Cola, Apple, and McDonalds), whereas small to medium companies struggle with copycat goods and services. Not to get confused, trademark infringement happens domestically with products like Nike footwear and Ralph Lauren clothing.
“Only about half (53%) of employees trust their organization’s senior leaders – the people who set the tone for organizational culture and need to inspire high-performance and commitment. In contrast, three in four (75%) of employees trust their immediate managers” (BlessingWhite, 2008, p. 2). Senior leaders have the difficult task of aligning organizational culture and ethics and it has been determined that it is impossible to demonstrate trustworthiness without a personal relationship. This finding is consistent among all generations in the workplace, throughout the different business lines, and at every level. Employee engagement is dependent on the manager-employee relationship. This is important as BlessingWhite (2008) stated that bad managers are the third most common reason for leaving, behind lack of career growth and actually disliking the job (p. 2). Contributing employee are employees who trust their managers. For leaders to be effective, they need to know what engagement means, they have to experience engagement, and they need to lead engagement. “They need to be able to help their team members believe in the value of full engagement and inspire them to pursue it on a personal level” (BlessingWhite, 2008, p. 21).
For many, the dot com collapse in the mid nineteen nineties seemed like the end of corporates’ place on the internet. Very few people trusted these new online companies, which led to many promising websites disappearance, but a few Silicon Valley projects that were able to survive greatly shaped the new wave of e-commerce. Following in the footsteps of success stories such as Amazon.com, many companies have reshaped the way they conduct online business and are fighting to stay in front of new technological advancements during this decade of rapid technological change. The history of Amazon’s success, transformation, and creation is a good reference point to a developing problem world-wide, the displacement of jobs due to the internet and other
In an atmosphere where the number one priority is to make as much money as possible, many question rather or not corporate responsibility is possible. Corporate responsibility represents “a corporation’s social and environmental obligations to its constituencies and greater society (Argenti 2013).” In a profit driven environment, there are several factors that can influence or encourage corporations to also consider greater society in the course of their decision making and subsequently in their priorities as well. The process in which corporations make these decision or the deterring elements that show corporations effect on the community that it serves or the community surrounding it, is a viable realm of analysis in the discussion of corporate responsibility. An article perfectly explicates the Corporate responsibility as,
Since its comet-like boom in the nineties the internet has attracted myriads of companies to do business on this boundaryless media. And the boom does not seem to stop. eCommerceis a catchword, which stands for a whole branch of new types of businesses that mushroomed up in the last couple of years. Retailers, all sorts of companies, even law offices are using the web for their daily business. There seems to be no comparable other way to develop and exploit global markets. The internet is more and more used as a fast, innovative and cost-saving tool to gain and serve customers where they feel most comfortable and relaxed, namely right in their office or at home (Jonscher, 1999, p.204). In the following there are just three examples of companies, which base a significant fraction of their business on the web.
Over the years, many companies such as scrabble, Tylenol, Channel, Louis Vuitton and even Polo Ralph Lauren (PRL) Corporation have had to fight to protect their intellectual property. By looking more specifically into Polo Ralph Lauren, a fashion company that offers a range of products from clothing to home furnishings, this paper will explore trademark laws and how these laws could be advantageous one hand and limit one group and limit business abilities on another.
Intellectual property resembles brick-and-mortar businesses and in the world of e-business, laws and principles govern IP just as in traditional business. Among all intellectual property, domain names are unique to doing e-business and are functionally different from trademarks (Simensky, Bryer & Wilkof, 1999). Although intellectual property may be globally used in e-business, they are subject to laws the country in which the e-business operates. There are however, some basic global trademark law principles and use of domain names as required by the Internet Corporation for Assig...
Internet is a free platform where everyone can launch or release whatever they want to that market. With such characteristic of the Internet, the products, services or creations may, in a se...
People move away from their extended families, and traditions can fade, which is why it is important to have a trademark that easily identifies your ...
Trademarks and service marks or brand names which are officially registered in a (at least national) list of trademarks of this legal group may be marked with the registered trade mark, which confirms them the full protection of the trade mark. The registered trade mark symbol is an uppercase letter "R", which is usually represented in smaller letters and is added after the name of the goods and service mark. A trademark serves to identify goods or services using symbols, words, names or a device in order to distinguish from the competition. For example, a well-known name of a product creates trust and represents an economic value. A brand serves to mark the goods or services of a company and thus protects this "good name". This creation of a Trademark ® can take place in different ways as
The first step is to register a domain name. A domain name is used to identify your unique location on the web. There are a...
Electronic Commerce as popularly as E-commerce has become a big deal in our growing economy due to the increase use of online systems. E-commerce now of the fastest growing business in the world. The technology has change the way of business. Business that have physical location have now made it an effort to focus their online business. It is the new sort of business platform where you can make use of different technologies like electronic data interchange or transfer document electronically. Online business is an effective of sales.
E-commerce or electronic commerce is carrying out business communications and transactions through computers and over networks. It involves buying and selling of goods and services through digital communication. E-commerce also includes transactions on the World Wide Web and the Internet and means such as electronic funds transfer, smart cards and digital cash. E-commerce covers outward facing processes that interact with customers, suppliers and external partners such as sales, marketing, delivery, customer service, purchasing of raw materials and supplies for production.