Corporate News Policy

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The media’s transition from an information source to an entertainment commodity has transformed the media’s accuracy to evaluate government officials and to further understand societal issues. The media requires a sufficient amount of funding and content to ensure that there is a constant flow of news. So what are the influences and effects of this transition? Corporate media owners heavily influence the range of content through the policies implemented upon their employees to abide by. A corporate policy is sought as a broad set of guidelines that are formulated by the head of a corporate company that define objectives and means of desired operation. These guidelines establish a definite response for knowable complications and circumstances the firm is likely to encounter. Corporate companies use this policy to guide their employees in a set direction that restricts and encourages certain decisions and actions to achieve the set objectives. Within the news realm, the objective for media owners of corporate news networks is to make a profit. In turn, these guidelines determine valence of government officials and societal conditions that will generate the most profit for their company (shifting news from an information source to a commodity.) Corporate news networks devise these rules to ensure advertisers will continue to sponsor their firm; the networks assure advertisers that they comply with those advertisers desires about messages in their media content that will be affiliated with their products. Also, these rules maintain approval ratings of their intended audiences; these audiences seek particular networks to concur and reinforce their own beliefs and generate more profit. Additionally, these corporate owners are responsib... ... middle of paper ... ...l conditions. The press’ responsibility is to regulate the government and release information and issues that pertain to our democracy. When news becomes a capital driven organization and corporate news policies declare the conspicuous issues in the news, and democracy is lost within society because the media fails to regulate to government and skews audience’s ability to accurately evaluate government. Corporate news policy is the most powerful societal force because it declares the content addressed in the news, which influences society’s scope of reality. Works Cited Campbell, S. (2011, May 4) The Social Construction of Reality. Communications 361: The Media of Public Affairs. Ann Arbor, Mi: University of Michigan. Harris, J. (2000). What is missing from your news? In W. Serrin (Ed.), The business of journalism (pp. 141-173). New York: The New Press.

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